{"version":"1.0","provider_name":"Retail Optimiser","provider_url":"https:\/\/retail-optimiser.de\/en\/","author_name":"Joachim Pinhammer","author_url":"https:\/\/retail-optimiser.de\/en\/author\/joachimpinhammer-english\/","title":"dm and Beiersdorf pilot GS1 Digital Link - Retail Optimiser","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"xl7sMJONIN\"><a href=\"https:\/\/retail-optimiser.de\/en\/dm-and-beiersdorf-pilot-gs1-digital-link\/\">dm and Beiersdorf pilot GS1 Digital Link<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/retail-optimiser.de\/en\/dm-and-beiersdorf-pilot-gs1-digital-link\/embed\/#?secret=xl7sMJONIN\" width=\"600\" height=\"338\" title=\"&#8220;dm and Beiersdorf pilot GS1 Digital Link&#8221; &#8212; Retail Optimiser\" data-secret=\"xl7sMJONIN\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/retail-optimiser.de\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/03\/Pressebild_2D-Code_Alexander-Schindel_dm_1024.jpg","thumbnail_width":1024,"thumbnail_height":576,"description":"Drugstore operator dm is testing the processing of two-dimensional codes at the checkout in selected stores. The pilot project is set to provide important insights for the planned gradual replacement of barcodes with 2D codes using the new GS1 Digital Link standard. Beiersdorf's 8X4 brand deodorants are among the first products to be labelled according to the new identification standard."}