{"id":10760,"date":"2022-08-24T18:52:48","date_gmt":"2022-08-24T16:52:48","guid":{"rendered":"https:\/\/retail-optimiser.de\/spar-international-gains-customer-insights-with-visionr\/"},"modified":"2022-08-24T18:54:31","modified_gmt":"2022-08-24T16:54:31","slug":"spar-international-gains-customer-insights-with-visionr","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/spar-international-gains-customer-insights-with-visionr\/","title":{"rendered":"Spar International gains customer insights with VisionR"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10760\" class=\"elementor elementor-10760 elementor-10753\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e39b56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e39b56\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4def4d\" data-id=\"a4def4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d86430a elementor-widget elementor-widget-text-editor\" data-id=\"d86430a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Spar International aims to enable its members to gain more and better insights into customer behaviour. To this end, the franchisor has signed a framework agreement with Irish start-up VisionR. Previously called Glimpse, the company offers an easy-to-install solution to gain shopper insights with its Scout Sensor.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p><p><span data-ccp-props=\"{}\">&nbsp;<\/span><span data-contrast=\"auto\">Using computer vision and machine learning, Scout analyses shopping behaviour on the sales floor. It deploys facial recognition and algorithms that evaluate movements of customers while they shop. This data is intended to help retailers personalise their customer approach and increase sales.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p><p><span data-contrast=\"auto\">Spar retailers in Ireland had tested the system in selected stores to investigate effectiveness of promotions placed at gondola heads. Positive experience from these pilot installations convinced the umbrella organisation to offer the solution internationally. VisionR can support Spar retailers in 48 countries with the solution.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p><h3><b><span data-contrast=\"auto\">Benefiting from a data treasure trove in real time<\/span><\/b><span data-ccp-props=\"{}\">&nbsp;<\/span><\/h3><p><span data-contrast=\"auto\">The Scout module can be installed unobtrusively in the entrance area and at other positions in the store. Other than power, it does not require any cabling. It is connected to a VisionR server via 4G mobile network. The software uses AI to evaluate data from three sources: Camera, mobile phone, and POS data.&nbsp;<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p><p><span data-contrast=\"auto\">Via integrated camera, the system can classify customers by gender and age.&nbsp; It recognises how many people are currently in the store, how they move and how they engage with the products. In addition, it analyses the signals from customers&#8217; mobile phones. In this way, the system can record duration and course of the purchase.&nbsp; Furthermore, it recognises whether the customer is visiting the store for the first time or repeatedly.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p><p><span id=\"_mce_caret\" data-mce-bogus=\"1\" data-mce-type=\"format-caret\"><span data-ccp-props=\"{}\"><\/span><\/span><span data-contrast=\"auto\">In conjunction with POS data, VisionR software determines key figures such as customer footfall, duration times, conversion rate or demographic information. The retailer can access all evaluations at any time via app or customer portal. This can provide stores with marketing options comparable to those online retailers have. The technology provider affirms that shoppers always remain anonymous and that no personal data is stored.<\/span><span data-ccp-props=\"{}\">&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Spar International signs partnership agreement with VisionR. The Irish start-up is to bring its AI-based customer insights solution to Spar retailers in 48 countries. <\/p>\n","protected":false},"author":8,"featured_media":10756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[1030,1183],"class_list":["post-10760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-spar-international-en","tag-visionr-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spar International gains customer insights with VisionR - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Spar International signs partnership agreement with VisionR. 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