{"id":11461,"date":"2022-11-29T16:56:42","date_gmt":"2022-11-29T15:56:42","guid":{"rendered":"https:\/\/retail-optimiser.de\/zalando-enables-virtual-try-on-via-snapchat\/"},"modified":"2022-11-30T12:48:15","modified_gmt":"2022-11-30T11:48:15","slug":"zalando-enables-virtual-try-on-via-snapchat","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/zalando-enables-virtual-try-on-via-snapchat\/","title":{"rendered":"Zalando enables virtual try-on via Snapchat"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11461\" class=\"elementor elementor-11461 elementor-11443\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07809da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07809da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42d4b7b\" data-id=\"42d4b7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd36d26 elementor-widget elementor-widget-text-editor\" data-id=\"cd36d26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zalando is the first online fashion retailer in Germany to use the new virtual dressing application `Try On&#8217; from instant messaging service Snapchat, reports Textilwirtschaft. Using augmented reality (AR) media from the platform, so-called Lenses, users can virtually try on selected products from Zalando&#8217;s own brands Even &amp; Odd, Zign and Your Turn.<\/p>\n<p>To do this, Snapchat users first take a full-body photo and upload it. They can select one of the garments on offer. The app then fits it into the photo. In the process, it removes any protruding parts of the worn clothing and thus creates a realistic overall impression. This makes it easier for users to see if the garment suits them. They can also share the photo to get the opinion of their friends.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b49593 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b49593\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3658594\" data-id=\"3658594\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a5a075 elementor-widget elementor-widget-image\" data-id=\"7a5a075\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"383\" src=\"https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2022\/11\/Snapchat_AR_Image_Processing_1024.jpg.webp\" class=\"attachment-large size-large wp-image-11454\" alt=\"\" srcset=\"https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2022\/11\/Snapchat_AR_Image_Processing_1024.jpg.webp 1024w, https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2022\/11\/Snapchat_AR_Image_Processing_1024-300x147.jpg.webp 300w, https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2022\/11\/Snapchat_AR_Image_Processing_1024-768x377.jpg.webp 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Users take a full-body photo, then Try It fits the selected garment. (Photo: Snap)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d698f1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d698f1f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce1e141\" data-id=\"ce1e141\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbb1b97 elementor-widget elementor-widget-text-editor\" data-id=\"dbb1b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If they like it, users can buy the product through the Zalando online shop. Snapchat forwards them directly there. The full-body photo can be saved for later try-ons.<\/p>\n<h3><strong>Deep Learning simplifies the process<\/strong><\/h3>\n<p>Snap, the operator of the platform, provides the necessary tools for companies that want to present themselves on Snapchat. The technology behind Try On is called Snap AR Image Processing. It was developed by US computer vision specialist Forma. In contrast to earlier virtual dressing solutions, users do not have to record a video of themselves. A full-body photo is sufficient. The new solution is also less costly for fashion retailers. They no longer need to create 3D scans. Product photos, which they already created for their online shop, are sufficient. The application uses deep learning algorithms to generate AR objects from the images. Operators do not need any special AR developer skills.<\/p>\n<p>Snapchat had already introduced its new technology in the US this summer. American Eagle is one of the first users there. However, the solution still lacks visualisation of the right size. The customer does not realise in which size the garment fits best. Snapchat is expected to add this function later. The company bought Berlin-based start-up Fit Analytics in March 2021. Its digital size advisor uses various data, such as age, gender, weight, height, and shape, as well as brand preferences, to determine the optimal size of the desired garment.<\/p>\n<p>Zalando takes a different approach. The online retailer has taken over Swiss start-up Fision and reportedly plans to integrate a body measurement function into its own app before the end of the year.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Zalando offers Snapchat users to try on selected own-brand products virtually. All they must do is upload a full body photo.<\/p>\n","protected":false},"author":7,"featured_media":11446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[1271,1274,1273,1272,1270,1269,1268],"class_list":["post-11461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-american-eagle-en","tag-fision-en","tag-fit-analytics-en","tag-forma-en","tag-snap-en","tag-snapchat-en","tag-zalando-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zalando enables virtual try-on via Snapchat - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Zalando offers Snapchat users to try on selected own-brand products virtually. 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