{"id":11483,"date":"2022-12-01T15:10:39","date_gmt":"2022-12-01T14:10:39","guid":{"rendered":"https:\/\/retail-optimiser.de\/castorama-launches-diy-voice-assistant\/"},"modified":"2022-12-01T15:17:04","modified_gmt":"2022-12-01T14:17:04","slug":"castorama-launches-diy-voice-assistant","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/castorama-launches-diy-voice-assistant\/","title":{"rendered":"Castorama launches DIY voice assistant"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11483\" class=\"elementor elementor-11483 elementor-11467\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be5381d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be5381d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0253f3f\" data-id=\"0253f3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0142cb elementor-widget elementor-widget-text-editor\" data-id=\"c0142cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">French home improvement chain Castorama has developed a voice assistant for DIY customers in collaboration with digital agency Razorfish. The retailer, which is part of British retail group Kingfisher, has integrated the new feature, called Hello Casto, into its Castorama mobile app. The app offers customers tutorial videos that can be found and used entirely by voice while working.<\/p>\n<p style=\"text-align: left;\">Clients can start the service after installing the Castorama app by saying the words Hello Casto. If a user wants to install laminate flooring, for example, he says so and is then shown all the videos on the topic from which he can choose. In addition, information on budget, necessary materials, degree of difficulty and required labour is given. Once the customer has chosen a tutorial from the database, he can use voice commands not only to start the video, but also to rewind it, pause it or have the content of a work step repeated.<\/p>\n<p style=\"text-align: left;\">Currently, the database, which can be used via app in a voice-controlled manner, includes 53 videos that deal with projects in the areas of floors, walls or bathrooms that are in high demand for Castorama customers. &#8220;The Hello Casto app is a true user innovation and has been developed with the aim of democratising DIY and improving the customer experience,&#8221; Romain Roulleau, marketing, digital and customer director at Castorama, said in a press release.<\/p>\n<p style=\"text-align: left;\">Technically, the app uses a combination of artificial intelligence and speech recognition using Google&#8217;s Dialogflow technology. Dialogflow is a natural language understanding platform used to design and integrate a conversational user interface in apps or interactive voice response systems, for example.<\/p>\n<p style=\"text-align: left;\">The additional functionality in the Castorama app is currently only usable with Android devices but is expected to run on iOS soon. The DIY chain has also announced that it will be adding new content and functionality to the app in the coming months.<\/p>\n<p style=\"text-align: left;\">Already, the home improvement retailer provides its customers with an extensive number of educational videos and buying guides on its own website, its own online magazine 18h39.fr and its own YouTube channel. Castorama operates 92 stores in France but is also active in Poland.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-089041e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"089041e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f498418\" data-id=\"f498418\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86173e3 elementor-widget elementor-widget-video\" data-id=\"86173e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/media.castorama.fr\/is\/content\/KingfisherDigital\/EPHC-video-hello-casto~b5779eb2ff6bc7c43f498cdea55c84760042a756\" autoplay=\"\" controls=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dbf1f6 elementor-widget elementor-widget-text-editor\" data-id=\"1dbf1f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The video introduces the functionality of Hello Casto in the Castorama app in French. (Source: Kingfisher\/Castorama)<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>French home improvement chain Castorama has developed a voice assistant for DIY customers in collaboration with digital agency Razorfish. The retailer, which is part of British retail group Kingfisher, has integrated the new feature, called Hello Casto, into its Castorama mobile app. The app offers customers tutorial videos that can be found and used entirely &hellip;<\/p>\n","protected":false},"author":18,"featured_media":11470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[1279,1282,1281,1280],"class_list":["post-11483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-castorama-en","tag-google-en","tag-kingfisher-en","tag-razorfish-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Castorama launches DIY voice assistant - Retail Optimiser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/castorama-launches-diy-voice-assistant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Castorama launches DIY voice assistant - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"French home improvement chain Castorama has developed a voice assistant for DIY customers in collaboration with digital agency Razorfish. The retailer, which is part of British retail group Kingfisher, has integrated the new feature, called Hello Casto, into its Castorama mobile app. The app offers customers tutorial videos that can be found and used entirely &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/castorama-launches-diy-voice-assistant\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-01T14:10:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-01T14:17:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2022\/12\/anim_casto_no_st.00_00_27_14.Still002-1024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Regina Wagner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Regina Wagner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/castorama-launches-diy-voice-assistant\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/castorama-launches-diy-voice-assistant\\\/\"},\"author\":{\"name\":\"Regina Wagner\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/c5a545789d0970aaeef8fab5b656821c\"},\"headline\":\"Castorama launches DIY voice assistant\",\"datePublished\":\"2022-12-01T14:10:39+00:00\",\"dateModified\":\"2022-12-01T14:17:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/castorama-launches-diy-voice-assistant\\\/\"},\"wordCount\":397,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/castorama-launches-diy-voice-assistant\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/anim_casto_no_st.00_00_27_14.Still002-1024.jpg\",\"keywords\":[\"Castorama\",\"Google\",\"Kingfisher\",\"Razorfish\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/castorama-launches-diy-voice-assistant\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/castorama-launches-diy-voice-assistant\\\/\",\"name\":\"Castorama launches DIY voice assistant - Retail Optimiser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/castorama-launches-diy-voice-assistant\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/castorama-launches-diy-voice-assistant\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/anim_casto_no_st.00_00_27_14.Still002-1024.jpg\",\"datePublished\":\"2022-12-01T14:10:39+00:00\",\"dateModified\":\"2022-12-01T14:17:04+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/c5a545789d0970aaeef8fab5b656821c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/castorama-launches-diy-voice-assistant\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/castorama-launches-diy-voice-assistant\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/castorama-launches-diy-voice-assistant\\\/#primaryimage\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/anim_casto_no_st.00_00_27_14.Still002-1024.jpg\",\"contentUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/anim_casto_no_st.00_00_27_14.Still002-1024.jpg\",\"width\":1024,\"height\":576,\"caption\":\"A voice-activated video tutorial can help customers with DIY projects. 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