{"id":12922,"date":"2023-03-09T16:45:17","date_gmt":"2023-03-09T15:45:17","guid":{"rendered":"https:\/\/retail-optimiser.de\/shufersal-rolls-out-shopics-smart-cart-solution\/"},"modified":"2023-03-09T17:41:57","modified_gmt":"2023-03-09T16:41:57","slug":"shufersal-rolls-out-shopics-smart-cart-solution","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/shufersal-rolls-out-shopics-smart-cart-solution\/","title":{"rendered":"Shufersal rolls out Shopic’s smart cart solution"},"content":{"rendered":"\t\t
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Israels leading grocery retailer Shufersal has decided to rollout Shopic`s smart cart solution across its store network. \u201cOver time, they are planning to equip all 200 stores with 800 square meters or more with our solution\u201d, Raz Golan, CEO and Co-Founder of Shopic, told The Retail Optimiser<\/em> at Euroshop in D\u00fcsseldorf. For the project, Shufersal was awarded with one of this year\u2019s EHI Reta Awards last week.<\/p>\n

Until end of this month, Shufersal wants to have 2,000 devices in 30 stores in use. Different from other smart cart solutions, the devices are clipped onto ordinary shopping trolleys and are removed from it and placed into a loading unit after use.<\/p>\n

The unit is equipped with four cameras. Two of them look into the trolley and two further ones are covering parts of the surrounding. Computer vision technology automatically identifies every item which is placed in or removed from the trolley by the customer with an accuracy of 99.4 per cent. Shoppers do not have to scan the barcode of each item unless the device asks them to.<\/p>\n

Frictionless customer journey allows targeted promotion<\/strong><\/h3>\n

Via the display, customers can keep track of their purchases in real time. They can also receive personalised sales promotions of related products from the retailer. Furthermore, the software of the device can be fully synchronised with the retailer\u2019s loyalty program. \u201cRetailers are able to present the right promotions to the right customers at the right time, resulting in higher sales and higher satisfaction for the shoppers\u201d, said Raz Golan during a presentation on Euroshop\u2019s Retail Technology Stage in D\u00fcsseldorf last week.<\/p>\n

At the end of the purchasing process, the trolley-attached device calculates the receipt. \u00a0Customers can pay frictionless via the cart-display within the retailers`s store. To check out, shoppers have to put the smart cart device back into the charging station. They can leave the store with their trolley and their purchased items. \u201cShopic provides a superior technological solution that delivers all the benefits of online shopping to physical stores in a personalised, effective and fully transparent manner \u2013 without the need to wait in the checkout line,\u201d is Ori Watermann, CEO of Shufersal quoted in a press release.<\/p>\n

Basked sizes and monthly spending of customers increase<\/strong><\/h3>\n

Shufersal stores which piloted the smart cart solution to date reported that customers\u2019 basket sizes were 78 per cent larger than average as well as monthly spending rose by eight per cent. A share of 12 to 15 per cent of the retailer`s revenue was processed with Shopic\u2019s solution. Raz Golan from Shopic said within his presentation at the Euroshop: \u201cIn addition to increasing sales and shopper satisfaction, we also help retailers to reduce operational costs by knowing better how to operate their stores much more efficiently\u201d.<\/p>\n

The data collected anonymously from Shopic\u2019s solution can be used by retailers to optimise inventory, store layouts and labour, while identifying new trends in consumer preferences. In a press release, Ori Watermann, CEO from Shufersal, stated: \u201cThe artificial intelligence powering the technology enables us to constantly improve the shopping experience of our customers based on their purchase habits.\u201d<\/p>\n

Shufersal and Shopic were honored with an EHI Reta Award<\/strong><\/h3>\n

One week ago, Shufersal and Shopic have once again won one of the Retail Technology Awards from EHI Retail Institute. Last year, Shufersal had won this price for its project with Shopic in the category `Best In-store solution\u2019.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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