{"id":13003,"date":"2023-03-10T16:52:45","date_gmt":"2023-03-10T15:52:45","guid":{"rendered":"https:\/\/retail-optimiser.de\/coop-estonia-optimises-promotions-and-stock-with-relex\/"},"modified":"2023-03-10T16:55:09","modified_gmt":"2023-03-10T15:55:09","slug":"coop-estonia-optimises-promotions-and-stock-with-relex","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/coop-estonia-optimises-promotions-and-stock-with-relex\/","title":{"rendered":"Coop Estonia optimises promotions and stock with Relex"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13003\" class=\"elementor elementor-13003 elementor-12992\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2f4955 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2f4955\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bd9512\" data-id=\"5bd9512\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-832cb14 elementor-widget elementor-widget-text-editor\" data-id=\"832cb14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Estonian grocery market leader Coop Estonia is also set to optimise its sales promotions with Relex. Relex acquired Swedish promotion planning specialist Formulate in May last year, whose clients include Sweden&#8217;s Coop and the convenience arm of Norwegian retailer Reitan.<\/p>\n<p style=\"text-align: left;\">\nCoop Estonia has already been optimising inventory at its approximately 330 distribution outlets with Relex&#8217;s AI-based forecasting solution since 2019. With remarkable effect: the company recently reported that it was able to reduce its shelf gaps by over 50 per cent and increase its product availability by 2.2 per cent by using Relex. Around 20 employees could now devote themselves to other tasks who were previously occupied with manual order processing.<\/p>\n<p style=\"text-align: left;\">\nWith Relex, Coop Estonia now aims to optimise more than 2,000 campaigns with 15-16,000 products every month. The solution will be implemented in all stores nationwide to increase the profitability of promotions, optimise processes and ensure high availability of promotional products.<\/p>\n<h3 style=\"text-align: left;\">Good-bye Excel<\/h3>\n<p style=\"text-align: left;\">\nUntil recently, Coop Estonia managed its promotion planning using spreadsheets, which was an extremely time-consuming, resource-intensive and error-prone task with limited analytical capabilities.<br \/>\nCoop Estonia needed a tool that would help category managers make informed decisions, streamline planning processes, run more effective campaigns, find the right price point and negotiate better contracts with suppliers to increase sales and profits as well as reduce costs. The company chose Relex&#8217;s promotions solution and completed a very successful pilot and implementation in 2022.<\/p>\n<h3 style=\"text-align: left;\">The impact of promotions is increasing<\/h3>\n<p style=\"text-align: left;\">\n\u201cThe impact promotions have on our overall sales are increasing and it is important for us to create campaigns that address our customers\u2019 needs, enhance efficiency, and reduce errors. We have already seen the result in higher sales, higher profit, and more engaging campaigns,\u201d says Oliver Rist, Purchasing Director at Coop Estonia. \u201cRelex has been very accommodating and understanding of the Coop way of thinking, and we can\u2019t wait to reap the benefits of the new solution.\u201d<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Estonian grocery market leader Coop Estonia is also set to optimise its sales promotions with Relex. Relex acquired Swedish promotion planning specialist Formulate in May last year, whose clients include Sweden&#8217;s Coop and the convenience arm of Norwegian retailer Reitan.<br \/>\nCoop Estonia has already been optimising inventory at its approximately 330 distribution outlets with Relex&#8217;s AI-based forecasting solution since 2019. <\/p>\n","protected":false},"author":4,"featured_media":12996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[1454,1087,1088,1093,250],"class_list":["post-13003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-coop-estonia-en-2","tag-coop-sverige-sweden","tag-formulate-en","tag-reitan-convenience-en","tag-relex-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coop Estonia optimises promotions and stock with Relex - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Estonian grocery market leader Coop Estonia is also set to optimise its sales promotions with Relex. Relex acquired Swedish promotion planning specialist Formulate in May last year, whose clients include Sweden&#039;s Coop and the convenience arm of Norwegian retailer Reitan. Coop Estonia has already been optimising inventory at its approximately 330 distribution outlets with Relex&#039;s AI-based forecasting solution since 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/coop-estonia-optimises-promotions-and-stock-with-relex\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coop Estonia optimises promotions and stock with Relex - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Estonian grocery market leader Coop Estonia is also set to optimise its sales promotions with Relex. Relex acquired Swedish promotion planning specialist Formulate in May last year, whose clients include Sweden&#039;s Coop and the convenience arm of Norwegian retailer Reitan. Coop Estonia has already been optimising inventory at its approximately 330 distribution outlets with Relex&#039;s AI-based forecasting solution since 2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/coop-estonia-optimises-promotions-and-stock-with-relex\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-10T15:52:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-10T15:55:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2023\/03\/coop-estonia-1320-de-1024x520-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bj\u00f6rn Weber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bj\u00f6rn Weber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/coop-estonia-optimises-promotions-and-stock-with-relex\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/coop-estonia-optimises-promotions-and-stock-with-relex\\\/\"},\"author\":{\"name\":\"Bj\u00f6rn Weber\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/a004ef09e22c10b412f1a73e39b9a1ee\"},\"headline\":\"Coop Estonia optimises promotions and stock with Relex\",\"datePublished\":\"2023-03-10T15:52:45+00:00\",\"dateModified\":\"2023-03-10T15:55:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/coop-estonia-optimises-promotions-and-stock-with-relex\\\/\"},\"wordCount\":322,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/coop-estonia-optimises-promotions-and-stock-with-relex\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/coop-estonia-1320-de-1024x520-1.jpg\",\"keywords\":[\"Coop Estonia\",\"Coop Sverige (Sweden)\",\"Formulate\",\"Reitan Convenience\",\"Relex\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/coop-estonia-optimises-promotions-and-stock-with-relex\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/coop-estonia-optimises-promotions-and-stock-with-relex\\\/\",\"name\":\"Coop Estonia optimises promotions and stock with Relex - Retail Optimiser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/coop-estonia-optimises-promotions-and-stock-with-relex\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/coop-estonia-optimises-promotions-and-stock-with-relex\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/coop-estonia-1320-de-1024x520-1.jpg\",\"datePublished\":\"2023-03-10T15:52:45+00:00\",\"dateModified\":\"2023-03-10T15:55:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/a004ef09e22c10b412f1a73e39b9a1ee\"},\"description\":\"Estonian grocery market leader Coop Estonia is also set to optimise its sales promotions with Relex. 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