{"id":13298,"date":"2023-03-27T13:46:01","date_gmt":"2023-03-27T11:46:01","guid":{"rendered":"https:\/\/retail-optimiser.de\/agile-location-olanning-with-geo-ai\/"},"modified":"2023-03-28T07:29:21","modified_gmt":"2023-03-28T05:29:21","slug":"agile-location-olanning-with-geo-ai","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/agile-location-olanning-with-geo-ai\/","title":{"rendered":"Agile location planning with Geo AI"},"content":{"rendered":"\t\t
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Companies in the retail and restaurant sectors are facing major tasks in adapting their location network to rapidly changing consumer behaviour. The mobility and purchasing power of target groups are decreasing significantly and the customers\u2018 expectations of quality and service
\nare increasing rapidly. The expansion, real estate and location planning experts of retail and hospitality report major challenges they are facing. The
\nonly constant is the new volatility of the markets. Companies have to adapt to the continuous adjustment of the size and location of their sites \u2013 at a much higher frequency than before. This will only succeed if companies make more efficient use of the growing data pool of both their own and external data to achieve a quicker assessment of potential new locations.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tGet the report \"Next Level Location Planning\" by The Retail Optimiser and Targomo for FREE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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For this report, the editorial team of The Retail Optimiser, in cooperation with the location intelligence specialist Targomo, has spoken with top experts from the fields of location management and real estate. In in-depth qualitative interviews, they described to us their view of the market, their challenges and approaches to solutions. Our interviewees are or were responsible for the location management of companies such as McDonald\u2018s Germany, C&A, Peek & Cloppenburg D\u00fcsseldorf, the RSG Group, JYSK, Yum! Brands, Denn\u2018s Biomarkt, Gustoso, Huuva, Fressnapf and many more.<\/p>\n

Thanks to a cooperation with IZ Research, the analysis platform of Immobilien Zeitung<\/em> as well as the Gruppe Nymphenburg Consult, the team of authors of The Retail Optimiser was also able to gain deep insight into the current developments in the retail and gastronomy real estate market.<\/p>\n

Agility is the answer <\/strong><\/h3>\n

The experts interviewed for the report agreed that the new volatility of the markets has been accompanied by a significant increase in the risks associated with location decisions. The rising costs of the initial investment in a location are just as much a challenge as the skyrocketing energy prices. Gone are the days when companies could simply place a branch into any reasonably suitable whitespot.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tGet the report \"Next Level Location Planning\" by The Retail Optimiser and Targomo for FREE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Nothing is changing the behaviour of retail customers as much as e-commerce. E-commerce is raising expectations of assortment and service to almost unattainable heights. The only thing that seems to help brick and mortar retail is clever omnichannel strategies, and these are also changing the requirements for locations considerably; decentralised delivery warehouses, web-rooming, click & collect as a shop-in-shop and shipping from the branch are just a few examples.<\/p>\n

Omnichannel changes location requirements<\/h3>\n

Omnichannel retailing not only changes the requirements for real estate, but also for its location. In the process, city centres are being assigned new roles, as are residential districts. In this report, for example, Fabien Stutz, who recently became Real Estate & Construction Director at Peek & Cloppenburg D\u00fcsseldorf, recommends including data from one\u2019s own online shop as well as data from the stationary shop when making decisions about locations. For example, a presence in certain locations can boost e-commerce sales or strengthen brand loyalty. \u201cOnly very few consider halo effects for their e-commerce,\u201d says Fabien Stutz. Companies need to consider their brand equity and not just the sum of the sales of all stores.<\/p>\n

However, not only the experts from the retail sector, but also those from the hospitality industry agreed that location management urgently needs to become more agile. The times of wallpaper-sized Excel sheets from which only one or very few in the company can generate insights should be a thing of the past. Nor is it at all sufficient to rely on static reports from external consultants or brokers. The data resources must be used dynamically and in an agile way.<\/p>\n

Geo AI for more agile site planning<\/h3>\n

In chapter 5 of this report, senior location managers from various industries report how they use Geo AI to obtain valid forecasts for potential locations faster and more efficiently. Many use this artificial intelligence-based technology from Targomo not only to evaluate specific locations accurately and thus make decisions more quickly – it also provides insights into location factors that are relevant for success and shows in which areas there is still untapped sales potential. In chapter 4 of this report, you will learn in detail how Geo AI works.<\/p>\n

\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tGet the report \"Next Level Location Planning\" by The Retail Optimiser and Targomo for FREE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Companies in the retail and hospitality industries are facing major tasks in adapting their network of locations to the rapidly changing consumer behaviour. On 40 pages, this report by The Retail Optimisers and Targomo reveals how the experts in the industries face the challenges and what solutions are available. Not least, the efficient and intelligent use of data and AI offer new ways to identify success drivers, to arrive more quickly at an assessment of potential locations and to create reliable forecasts.<\/p>\n","protected":false},"author":4,"featured_media":13262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[35],"tags":[412,1516,1517,1518,1312,930,1513,1514,929,1515],"class_list":["post-13298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports-en","tag-ca-en","tag-denns-biomarkt-en","tag-gustoso-en","tag-huuva-en","tag-jysk-en","tag-mcdonalds-en","tag-peek-cloppenburg-duesseldorf-en","tag-rsg-group-en","tag-targomo-en","tag-yum-brands-en"],"yoast_head":"\nAgile location planning with Geo AI - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"For this report, the editorial team of The Retail Optimiser, in cooperation with the location intelligence specialist Targomo, has spoken with top experts from the fields of location management and real estate. 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Brands, Denn\u2018s Biomarkt, Gustoso, Nike, Amer Sports Group, Levi\u2018s Strauss, Huuva, Fressnapf and many more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/agile-location-olanning-with-geo-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agile location planning with Geo AI - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"For this report, the editorial team of The Retail Optimiser, in cooperation with the location intelligence specialist Targomo, has spoken with top experts from the fields of location management and real estate. In in-depth qualitative interviews, they described to us their view of the market, their challenges and approaches to solutions. 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(Photo: Bio Company)"},{"@type":"BreadcrumbList","@id":"https:\/\/retail-optimiser.de\/en\/agile-location-olanning-with-geo-ai\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/retail-optimiser.de\/en\/"},{"@type":"ListItem","position":2,"name":"Agile location planning with Geo AI"}]},{"@type":"WebSite","@id":"https:\/\/retail-optimiser.de\/en\/#website","url":"https:\/\/retail-optimiser.de\/en\/","name":"Retail Optimiser","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/retail-optimiser.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/a004ef09e22c10b412f1a73e39b9a1ee","name":"Bj\u00f6rn Weber","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2023\/02\/Portrait_Bjoern-Weber_40_rund_220x220px-96x96.jpg","url":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2023\/02\/Portrait_Bjoern-Weber_40_rund_220x220px-96x96.jpg","contentUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2023\/02\/Portrait_Bjoern-Weber_40_rund_220x220px-96x96.jpg","caption":"Bj\u00f6rn Weber"},"description":"Bj\u00f6rn Weber has been a journalist, analyst and consultant specialising in the retail and consumer goods industry for over 20 years. Prior to founding Fourspot, which is publishing The Retail Optimiser, Bj\u00f6rn Weber headed the international analyst group LZ Retailytics. Previously, he was Research Director Retail Technology and Head of Planet Retail in Germany. Before that, Bj\u00f6rn Weber was editor for IT & logistics topics at Lebensmittel Zeitung for eight years. Bj\u00f6rn Weber is a member of the jury of the Retail Technology Award (Reta Europe) of the EHI. 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