{"id":13737,"date":"2023-06-06T11:07:02","date_gmt":"2023-06-06T09:07:02","guid":{"rendered":"https:\/\/retail-optimiser.de\/kroger-equips-500-stores-with-cooler-screens\/"},"modified":"2023-06-06T11:27:23","modified_gmt":"2023-06-06T09:27:23","slug":"kroger-equips-500-stores-with-cooler-screens","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/kroger-equips-500-stores-with-cooler-screens\/","title":{"rendered":"Kroger equips 500 stores with Cooler Screens"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13737\" class=\"elementor elementor-13737 elementor-13727\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1245165 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1245165\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-481c445\" data-id=\"481c445\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2229ae1 elementor-widget elementor-widget-text-editor\" data-id=\"2229ae1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">After a three-year pilot project with the company Cooler Screens, US retail giant Kroger has decided to equip 500 of its stores with these digital doors on refrigerated cabinets. These run, among other things, advertising content from brand manufacturers, which &#8216;Kroger Precision Marketing&#8217; of the retail company&#8217;s in-house market research platform 84.51\u00b0 serves up.<\/p>\r\n<p style=\"text-align: left;\">The screens occasionally show advertisements from the manufacturers and also the current assortment, which is located in the refrigerated display unit behind the door, with a high-resolution image in real size, price and additional information. Using sensors and cameras, the refrigerated cabinets also record their current stock &#8211; and reflect this on the digital screens. For example, products that are out-of-stock are greyed out.<\/p>\r\n<p style=\"text-align: left;\">The digitalised cooling cabinets also enable the analysis of shoppers&#8217; reaction to the in-store advertising through cameras. Cooler Screens emphasises that the protection of personal data is absolutely guaranteed, as the analyses are carried out anonymously.<\/p>\r\n\r\n<h3 style=\"text-align: left;\">Not only enthusiasm among shoppers and the media<\/h3>\r\n<p style=\"text-align: left;\">In the USA, Walgreens is also testing the digital doors from Cooler Screens. On social media, however, the company did not only receive approval: &#8220;They seriously force me to watch a commercial before they tell me where the drink I want is,&#8221; complained one customer on Twitter. The TV station CNN picked up on the criticism and, in a report in March 2022, criticised the technology for not solving any problem at all, as taking goods out of a fridge has never been a problem.<\/p>\r\n\r\n<div id=\"A6909D51_E9F7_D807_229F_AA5F2DAE4F0E\" style=\"text-align: left;\"><\/div>\r\n<div id=\"A6909D51_E9F7_D807_229F_AA5F2DAE4F0E\"><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>After a three-year pilot project with the company Cooler Screens, US retail giant Kroger has decided to equip 500 of its stores with these digital doors on refrigerated cabinets. These run, among other things, advertising content from brand manufacturers, which &#8216;Kroger Precision Marketing&#8217; of the retail company&#8217;s in-house market research platform 84.51\u00b0 serves up.<\/p>\n","protected":false},"author":4,"featured_media":13730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[1564,1563,220,1565],"class_list":["post-13737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-84-51-en","tag-cooler-screens-en","tag-kroger-en","tag-walgreens-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kroger equips 500 stores with Cooler Screens - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"After a three-year pilot project with the company Cooler Screens, US retail giant Kroger has decided to equip 500 of its stores with these digital doors on refrigerated cabinets. 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These run, among other things, advertising content from brand manufacturers, which &#039;Kroger Precision Marketing&#039; of the retail company&#039;s in-house market research platform 84.51\u00b0 serves up.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/kroger-equips-500-stores-with-cooler-screens\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T09:07:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-06T09:27:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2023\/06\/Kroger-Cooler-Screens.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"767\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bj\u00f6rn Weber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bj\u00f6rn Weber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/kroger-equips-500-stores-with-cooler-screens\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/kroger-equips-500-stores-with-cooler-screens\\\/\"},\"author\":{\"name\":\"Bj\u00f6rn Weber\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/a004ef09e22c10b412f1a73e39b9a1ee\"},\"headline\":\"Kroger equips 500 stores with Cooler Screens\",\"datePublished\":\"2023-06-06T09:07:02+00:00\",\"dateModified\":\"2023-06-06T09:27:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/kroger-equips-500-stores-with-cooler-screens\\\/\"},\"wordCount\":251,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/kroger-equips-500-stores-with-cooler-screens\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Kroger-Cooler-Screens.jpg\",\"keywords\":[\"84.51\u00b0\",\"Cooler Screens\",\"Kroger\",\"Walgreens\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/kroger-equips-500-stores-with-cooler-screens\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/kroger-equips-500-stores-with-cooler-screens\\\/\",\"name\":\"Kroger equips 500 stores with Cooler Screens - Retail Optimiser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/kroger-equips-500-stores-with-cooler-screens\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/kroger-equips-500-stores-with-cooler-screens\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Kroger-Cooler-Screens.jpg\",\"datePublished\":\"2023-06-06T09:07:02+00:00\",\"dateModified\":\"2023-06-06T09:27:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/a004ef09e22c10b412f1a73e39b9a1ee\"},\"description\":\"After a three-year pilot project with the company Cooler Screens, US retail giant Kroger has decided to equip 500 of its stores with these digital doors on refrigerated cabinets. 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