{"id":14099,"date":"2023-07-06T13:00:22","date_gmt":"2023-07-06T11:00:22","guid":{"rendered":"https:\/\/retail-optimiser.de\/jumbo-expands-retail-media-with-self-service-platform-from-streaem\/"},"modified":"2023-07-06T13:13:14","modified_gmt":"2023-07-06T11:13:14","slug":"jumbo-expands-retail-media-with-self-service-platform-from-streaem","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/jumbo-expands-retail-media-with-self-service-platform-from-streaem\/","title":{"rendered":"Jumbo expands retail media with self-service platform from Streaem"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14099\" class=\"elementor elementor-14099 elementor-14090\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3eb9b85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3eb9b85\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10fb0f0\" data-id=\"10fb0f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e88d79 elementor-widget elementor-widget-text-editor\" data-id=\"4e88d79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dutch retailer Jumbo will offer brand manufacturers the opportunity to manage their own product campaigns in the area of retail media. For this purpose, the company is using Streaem&#8217;s self-service platform. Retail media partners will be able to set up, monitor and adjust their sponsored product campaigns in real time. In addition to campaigns on Jumbo\u2019s online-shop and app, it will also be possible to control displays and digital screens in the stores in the future.<\/p>\n<p>Jumbo thus offers brand manufacturers the opportunity to target advertising at specific customer segments. Various options for advertising have existed on the retailer&#8217;s platform and app for the past three years. But with the introduction of self-service, the second-largest supermarket operator in the Netherlands with over 700 stores is going one step further.<\/p>\n<p>According to the press release, setting up a campaign is easy for advertisers. Which advertising slots can be booked is controlled by a relevance and auction system that is geared to both product categories and keywords.<\/p>\n<h3><strong>Self-service platform increases flexibility<\/strong><\/h3>\n<p>Brand manufacturers can target customer segments to their owen needs in product launches or awareness campaigns. The self-service platform increases flexibility. Frances Franken, Commercial Director of Jumbo sees the wide reach and depth of customer data as the basis for brand manufacturers to target their consumer segment. &#8220;We are enriching the media mix for advertisers.&#8221;<\/p>\n<p style=\"text-align: left;\">According to Streaem, the self-service platform enables brand manufacturers and agencies to implement omnichannel campaigns on retailers&#8217; channels. The one-stop-shop solution for media buying, content optimisation and insights is said to be transparent and offers control over data as well as analysis of campaigns.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dutch retailer Jumbo introduces Streaem&#8217;s self-service platform, expanding its retail media offering for brand producers.<\/p>\n","protected":false},"author":20,"featured_media":14093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[632,1652],"class_list":["post-14099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-jumbo-en","tag-streaem-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jumbo expands retail media with self-service platform from Streaem - 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