{"id":14147,"date":"2023-07-14T11:53:19","date_gmt":"2023-07-14T09:53:19","guid":{"rendered":"https:\/\/retail-optimiser.de\/rossmann-introduces-electronic-shelf-price-labels-from-solum\/"},"modified":"2023-07-20T15:49:38","modified_gmt":"2023-07-20T13:49:38","slug":"rossmann-introduces-electronic-shelf-price-labels-from-solum","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/rossmann-introduces-electronic-shelf-price-labels-from-solum\/","title":{"rendered":"Rossmann introduces Electronic Shelf Labels from SoluM and Hanshow"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14147\" class=\"elementor elementor-14147 elementor-14129\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2806543 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2806543\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-daa52f6\" data-id=\"daa52f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-083a52a elementor-widget elementor-widget-text-editor\" data-id=\"083a52a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><em>We revised this article on 20 July 2023. We apologise that not everything in the previous version of this article was correct.<\/em><\/p>\n<p style=\"text-align: left;\">Rossmann is equipping more of its stores in Germany with Electronic Shelf Price Labels (ESLs). Initial tests are also taking place in the Polish market. The labels come mainly from South Korean manufacturer SoluM, but some stores have also been equipped with labels from Chinese supplier Hanshow.<\/p>\n<p style=\"text-align: left;\">\u201cIn view of possible supply bottlenecks, we are definitely going for a multi-vendor strategy,\u201d reports Mark Wittig, head of agile development at Rossmann, speaking with <em>The Retail Optimiser<\/em>. It has not yet been finally decided which providers of electronic price tags will be allowed to supply for a broad roll-out, says Mark Wittig.<\/p>\n<p style=\"text-align: left;\">Rossmann currently sources the tags from SoluM and Hanshow. Both labels used are among the smallest offered as standard solutions. With only 1.6-inch displays, the labels from SoluM&#8217;s Newton series are only 36.7 millimetres wide and thus also enable the electronic labelling of small items, such as those often found in the assortment of a drugstore. The labels used from Hanshow&#8217;s Nebular series are similarly sized.<\/p>\n<h3 style=\"text-align: left;\"><strong>Clever fastening solution from POS Tuning<\/strong><\/h3>\n<p style=\"text-align: left;\">Recently, the roll-out at Rossmann had been delayed because the initially used holders had not held the labels, which are over 13 millimetres thick, sufficiently tightly. The company POS Tuning then developed a rail for Rossmann that met the high requirements. &#8220;The challenge was to design the handling of the labels in such a way that we didn&#8217;t need any tools to attach them,&#8221; reports project manager Mark Wittig. The employees in the stores would have to be able to change the position of the ESLs without any effort when rearranging the assortment or the number of facings of an item.<\/p>\n<p style=\"text-align: left;\">According to SoluM, the prices on the labels can be easily read at an angle of almost 180 degrees. The labels are connected via 2.4 GHz wireless, and the label-to-product link can be easily established at the shelf by scanning the ESL and an item with the mobile data collection devices.<\/p>\n<h3 style=\"text-align: left;\"><strong>Cautious pace of changeover<\/strong><\/h3>\n<p style=\"text-align: left;\">Rossmann has been looking at Electronic Shelf Labels for some time. In the first step, one stores in Hanover was equipped with labels from SES Imagotag in 2019. In 2021, the drugstore operator began equipping three stores with SoluM labels and three with Hanshow labels. Then, in 2022, the first 50 shops were converted. In the coming months, Mark Wittig reports, the number of stores equipped with ESLs is to increase to a total of around 110. The drugstore operator, which operates 2,263 shops in Germany alone, continues to proceed cautiously with the introduction of ESLs.<\/p>\n<div id=\"A6909D51_E9F7_D807_229F_AA5F2DAE4F0E\" style=\"text-align: left;\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0402bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0402bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbb3988\" data-id=\"bbb3988\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2028ab8 elementor-widget elementor-widget-image\" data-id=\"2028ab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"585\" src=\"https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2023\/07\/Rossmann_SoluM_2.jpg.webp\" class=\"attachment-large size-large wp-image-14140\" alt=\"Rossmann only rarely uses red as a colour on its ESLs. (Photo: The Retail Optimiser)\" srcset=\"https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2023\/07\/Rossmann_SoluM_2.jpg.webp 1024w, https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2023\/07\/Rossmann_SoluM_2-300x225.jpg.webp 300w, https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2023\/07\/Rossmann_SoluM_2-768x576.jpg.webp 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Rossmann only rarely uses red as a colour on its ESLs. (Photo: The Retail Optimiser)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rossmann is equipping more of its stores in Germany with Electronic Shelf Price Labels (ESLs). Initial tests are also taking place in the Polish market. The labels come mainly from South Korean manufacturer SoluM, but some stores have also been equipped with labels from Chinese supplier Hanshow. <\/p>\n","protected":false},"author":4,"featured_media":14132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[877,1672,333,331,85,1663],"class_list":["post-14147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-hanshow-en","tag-pos-tuning-en","tag-rossmann-en","tag-rossmann","tag-ses-imagotag-en","tag-solum-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rossmann introduces Electronic Shelf Labels from SoluM and Hanshow - Retail Optimiser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/rossmann-introduces-electronic-shelf-price-labels-from-solum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rossmann introduces Electronic Shelf Labels from SoluM and Hanshow - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Rossmann is equipping more of its stores in Germany with Electronic Shelf Price Labels (ESLs). Initial tests are also taking place in the Polish market. The labels come mainly from South Korean manufacturer SoluM, but some stores have also been equipped with labels from Chinese supplier Hanshow.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/rossmann-introduces-electronic-shelf-price-labels-from-solum\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-14T09:53:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-20T13:49:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2023\/07\/Rossmann_SoluM_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bj\u00f6rn Weber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bj\u00f6rn Weber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rossmann-introduces-electronic-shelf-price-labels-from-solum\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rossmann-introduces-electronic-shelf-price-labels-from-solum\\\/\"},\"author\":{\"name\":\"Bj\u00f6rn Weber\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/a004ef09e22c10b412f1a73e39b9a1ee\"},\"headline\":\"Rossmann introduces Electronic Shelf Labels from SoluM and Hanshow\",\"datePublished\":\"2023-07-14T09:53:19+00:00\",\"dateModified\":\"2023-07-20T13:49:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rossmann-introduces-electronic-shelf-price-labels-from-solum\\\/\"},\"wordCount\":461,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rossmann-introduces-electronic-shelf-price-labels-from-solum\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Rossmann_SoluM_1.jpg\",\"keywords\":[\"Hanshow\",\"POS Tuning\",\"Rossmann\",\"Rossmann\",\"SES Imagotag\",\"SoluM\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rossmann-introduces-electronic-shelf-price-labels-from-solum\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rossmann-introduces-electronic-shelf-price-labels-from-solum\\\/\",\"name\":\"Rossmann introduces Electronic Shelf Labels from SoluM and Hanshow - Retail Optimiser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rossmann-introduces-electronic-shelf-price-labels-from-solum\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rossmann-introduces-electronic-shelf-price-labels-from-solum\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Rossmann_SoluM_1.jpg\",\"datePublished\":\"2023-07-14T09:53:19+00:00\",\"dateModified\":\"2023-07-20T13:49:38+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/a004ef09e22c10b412f1a73e39b9a1ee\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rossmann-introduces-electronic-shelf-price-labels-from-solum\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rossmann-introduces-electronic-shelf-price-labels-from-solum\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rossmann-introduces-electronic-shelf-price-labels-from-solum\\\/#primaryimage\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Rossmann_SoluM_1.jpg\",\"contentUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Rossmann_SoluM_1.jpg\",\"width\":1024,\"height\":768,\"caption\":\"These new, small ESLs from Rossmann come from SoluM. 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