{"id":15267,"date":"2023-10-16T16:41:49","date_gmt":"2023-10-16T14:41:49","guid":{"rendered":"https:\/\/retail-optimiser.de\/karlsberg-direkt-optimises-product-content-with-bayard\/"},"modified":"2023-10-16T16:43:28","modified_gmt":"2023-10-16T14:43:28","slug":"karlsberg-direkt-optimises-product-content-with-bayard","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/karlsberg-direkt-optimises-product-content-with-bayard\/","title":{"rendered":"Karlsberg Direkt optimises product content with Bayard"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15267\" class=\"elementor elementor-15267 elementor-15254\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1eac70 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1eac70\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53e7f44\" data-id=\"53e7f44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2167918 elementor-widget elementor-widget-text-editor\" data-id=\"2167918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Karlsberg Direkt has opted for Byrd from the specialists Bayard \u2013 which has been part of the Markant Group since the beginning of the year \u2013 as its consistent Product Information Management (PIM) solution. The beverage wholesaler of Karlsberg Group in Saarland aims to deploy a consistent product data platform to receive quality-checked product content for its online shop from its suppliers and consolidate it in a single source of truth. In future, the suppliers of Karlsberg Direkt will enter and validate their data directly in the Byrd portal, upload them via Excel documents or transmit their product content to the specialist wholesaler via the Global Data Synchronisation Network (GDSN).<\/p>\n<p style=\"text-align: left;\">Karlsberg Direkt, the leading specialist beverage wholesaler in Saarland and parts of Rhineland-Palatinate, is also part of Karlsberg group. The online shop www.karlsberg-direkt.de enables beverage retailers and restaurants in the region to order quickly and easily, but keeping the portal&#8217;s product catalogue up to date has proven a Herculean task for Karlsberg Direkt to date. \u201cManufacturers change their products in the middle of the year, and this usually overwhelms regional suppliers in particular with digital product data management,\u201d explains Hadi Hajdarevic, Senior Digital Marketing Manager at Karlsberg.<\/p>\n<p style=\"text-align: left;\">The beverage wholesaler had already previously used other master data services from Markant Group. The decision to choose Bayard as the technology service provider was an easy one for Karlsberg Direkt: \u201cThe Byrd platform is as user-friendly as it should be. Working with it is fun,\u201d says Hadi Hajdarevic.<\/p>\n<h3 style=\"text-align: left;\">Quickstart to validated product content<\/h3>\n<p style=\"text-align: left;\">He deliberately chose Byrd as a standardised industry solution. Customised inhouse development would have been much more expensive \u2013 the licence price for Byrd was very attractive. \u201cThe Bayard team is perfectly acquainted with the labelling requirements under the German and also French food regulations,\u201d says Hadi Hajdarevic. The fact that Bayard is also represented in France with its own national unit was a clear advantage as well.<\/p>\n<p style=\"text-align: left;\">Above all, Hadi Hajdarevic was convinced by the fact that the Bayard team agreed to implement Byrd at Karlsberg Direkt within a few weeks. Bayard had in fact carried out essential steps towards the roll-out immediately after the signing of the contract.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Karlsberg Direkt has opted for Byrd from the specialists Bayard \u2013 which has been part of the Markant Group since the beginning of the year \u2013 as its consistent Product Information Management (PIM) solution. The beverage wholesaler of Karlsberg Group in Saarland aims to deploy a consistent product data platform to receive quality-checked product content for its online shop from its suppliers and consolidate it in a single source of truth. <\/p>\n","protected":false},"author":3,"featured_media":15257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[1072,1777],"class_list":["post-15267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-bayard-en","tag-karlsberg-direkt-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Karlsberg Direkt optimises product content with Bayard - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Karlsberg Direkt has opted for the PIM solution from Bayard.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/karlsberg-direkt-optimises-product-content-with-bayard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Karlsberg Direkt optimises product content with Bayard - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Karlsberg Direkt has opted for the PIM solution from Bayard.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/karlsberg-direkt-optimises-product-content-with-bayard\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-16T14:41:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-16T14:43:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2023\/10\/Karlsberg_Direkt_1024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"681\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Annette B\u00f6hm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Annette B\u00f6hm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/retail-optimiser.de\/en\/karlsberg-direkt-optimises-product-content-with-bayard\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/karlsberg-direkt-optimises-product-content-with-bayard\/\"},\"author\":{\"name\":\"Annette B\u00f6hm\",\"@id\":\"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/c8dbc1cee5f2849fa34a800711da7b93\"},\"headline\":\"Karlsberg Direkt optimises product content with Bayard\",\"datePublished\":\"2023-10-16T14:41:49+00:00\",\"dateModified\":\"2023-10-16T14:43:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/karlsberg-direkt-optimises-product-content-with-bayard\/\"},\"wordCount\":368,\"image\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/karlsberg-direkt-optimises-product-content-with-bayard\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2023\/10\/Karlsberg_Direkt_1024.jpg\",\"keywords\":[\"Bayard\",\"Karlsberg Direkt\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/retail-optimiser.de\/en\/karlsberg-direkt-optimises-product-content-with-bayard\/\",\"url\":\"https:\/\/retail-optimiser.de\/en\/karlsberg-direkt-optimises-product-content-with-bayard\/\",\"name\":\"Karlsberg Direkt optimises product content with Bayard - 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