{"id":16059,"date":"2023-12-19T14:17:32","date_gmt":"2023-12-19T13:17:32","guid":{"rendered":"https:\/\/retail-optimiser.de\/peter-koelln-is-optimising-its-product-content-management-with-bayard\/"},"modified":"2023-12-19T14:19:20","modified_gmt":"2023-12-19T13:19:20","slug":"peter-koelln-is-optimising-its-product-content-management-with-bayard","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/peter-koelln-is-optimising-its-product-content-management-with-bayard\/","title":{"rendered":"Peter K\u00f6lln is optimising its product content management with Bayard"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16059\" class=\"elementor elementor-16059 elementor-16052\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fa170a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fa170a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e16bd0\" data-id=\"4e16bd0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-faea385 elementor-widget elementor-widget-text-editor\" data-id=\"faea385\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The renowned branded goods manufacturer Peter K\u00f6lln, which alongside its famous flakes also sells muesli, cereals, oils and vegetable fats to retailers in 23 countries, will switch to Bayard\u2019s GDSN data pool b-synced by the end of January 2024. Going forward, the food producer wants to supply retailers with product content of its around 500 products via GDSN not only in Germany and Austria, but in all countries in which its products are available.<\/p>\n<p>For the internationalisation, reports Markus Kreckler, Head of Internal Sales at Peter K\u00f6lln, the licensing model of product content specialist Bayard, part of Markant Group, is much more attractive than that of the data pool previously used. Furthermore, the Byrd technology, featuring the integrated b-synced data pool, also offers the opportunity to establish consistent product information management (PIM) as a single point of truth with which Peter K\u00f6lln&#8217;s various systems can be integrated.<\/p>\n<p>\u201cWe are currently adapting to the fact that the food market will develop more dynamically, as consumers&#8217; eating habits will continue to change more rapidly in the future,\u201d explains Markus Kreckler: \u201cByrd can help us to set up our processes in a way that enables us to bring new products to market more quickly \u2013 both nationally and internationally.\u201d<\/p>\n<h3><strong>User-friendly solution <\/strong><\/h3>\n<p>The branded goods manufacturer opted for the technology from Markant Group&#8217;s specialists Bayard because of the features and user-friendliness of the solutions: \u201cFor people who are familiar with master data, the technology is immediately intuitive to use,\u201d says Markus Kreckler. The Cologne-based consultants also made a very positive impression with their understanding of the challenges of the consumer goods industry in the area of cross-company content management: \u201cThe Bayard team demonstrated a very high level of expertise and an excellent understanding of our processes,\u201d reports Markus Kreckler.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The renowned branded goods manufacturer Peter K\u00f6lln, which alongside its famous flakes also sells muesli, cereals, oils and vegetable fats to retailers in 23 countries, will switch to Bayard\u2019s GDSN data pool b-synced by the end of January 2024. Going forward, the food producer wants to supply retailers with product content of its around 500 &hellip;<\/p>\n","protected":false},"author":28,"featured_media":16055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[1072,348,1827],"class_list":["post-16059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-bayard-en","tag-markant-en","tag-peter-koelln-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Peter K\u00f6lln is optimising its product content management with Bayard - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"The renowned branded goods manufacturer Peter K\u00f6lln will switch to Bayard\u2019s GDSN data pool b-synced by the end of January 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/peter-koelln-is-optimising-its-product-content-management-with-bayard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peter K\u00f6lln is optimising its product content management with Bayard - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"The renowned branded goods manufacturer Peter K\u00f6lln will switch to Bayard\u2019s GDSN data pool b-synced by the end of January 2024.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/peter-koelln-is-optimising-its-product-content-management-with-bayard\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-19T13:17:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-19T13:19:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2023\/12\/Peter_Kolln_Choviva_Coop_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Magdalena Nowak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magdalena Nowak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/peter-koelln-is-optimising-its-product-content-management-with-bayard\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/peter-koelln-is-optimising-its-product-content-management-with-bayard\\\/\"},\"author\":{\"name\":\"Magdalena Nowak\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/cafde44c4c716bc9602038de6b3c3e5c\"},\"headline\":\"Peter K\u00f6lln is optimising its product content management with Bayard\",\"datePublished\":\"2023-12-19T13:17:32+00:00\",\"dateModified\":\"2023-12-19T13:19:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/peter-koelln-is-optimising-its-product-content-management-with-bayard\\\/\"},\"wordCount\":308,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/peter-koelln-is-optimising-its-product-content-management-with-bayard\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Peter_Kolln_Choviva_Coop_.jpg\",\"keywords\":[\"Bayard\",\"Markant\",\"Peter K\u00f6lln\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/peter-koelln-is-optimising-its-product-content-management-with-bayard\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/peter-koelln-is-optimising-its-product-content-management-with-bayard\\\/\",\"name\":\"Peter K\u00f6lln is optimising its product content management with Bayard - 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