{"id":16316,"date":"2024-01-11T12:14:40","date_gmt":"2024-01-11T11:14:40","guid":{"rendered":"https:\/\/retail-optimiser.de\/ses-imagotag-becomes-vusion-group\/"},"modified":"2024-01-11T13:10:07","modified_gmt":"2024-01-11T12:10:07","slug":"ses-imagotag-becomes-vusion-group","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/ses-imagotag-becomes-vusion-group\/","title":{"rendered":"SES Imagotag becomes Vusion Group"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16316\" class=\"elementor elementor-16316 elementor-16303\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2b26e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2b26e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6785649\" data-id=\"6785649\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd377e1 elementor-widget elementor-widget-text-editor\" data-id=\"cd377e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The technology provider SES Imagotag, which specialises in brick-and-mortar retail, has changed its name to Vusion Group. The company will continue to use its previous name for its portfolio of electronic shelf labels (ESLs).<\/p>\n<p>The company, which grew up with the labels, has made a name for itself in recent years primarily with its Captana technology, which originated in Germany and enables retail companies to automatically recognise shelf gaps and incorrectly stocked shelves using cameras in interaction with ESLs and make them visible to their employees on mobile devices. The company already used the name VusionCloud for its standardised analysis and control platform.<\/p>\n<p>The Vusion Group offers solutions in six product families, which are primarily aimed at the digitalisation of brick-and-mortar retail: In addition to VusionCloud and Captana, Memory is a data analysis solution, Engage is a software for retail media and in-store advertising and PDi Digital is a logistics and industrial solution.<\/p>\n<h3><strong>Electronic shelf price labels are going mainstream<\/strong><\/h3>\n<p><strong>\u201c<\/strong>Our flagship product ESLs is becoming a mainstream technology. We are now positioning ourselves in new, related markets with high potential that will expand the digital transformation of retail through computer vision, sensors, data and AI. Our solutions portfolio is underpinned by the Vusion software platform, so the Group&#8217;s new name is organic to embody the company&#8217;s new direction, which remains focused on the digitalisation of physical retail,\u201d explains Thierry Gadou, Chairman and CEO of Vusion Group.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The technology provider SES Imagotag, which specialises in brick-and-mortar retail, has changed its name to Vusion Group. The company will continue to use its previous name for its portfolio of electronic shelf labels (ESLs).<\/p>\n","protected":false},"author":4,"featured_media":16309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[1104,85,2737],"class_list":["post-16316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-captana-en","tag-ses-imagotag-en","tag-vusion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SES Imagotag becomes Vusion Group - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"The technology provider SES Imagotag, which specialises in brick-and-mortar retail, has changed its name to Vusion Group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/ses-imagotag-becomes-vusion-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SES Imagotag becomes Vusion Group - 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