{"id":16947,"date":"2024-02-15T14:01:21","date_gmt":"2024-02-15T13:01:21","guid":{"rendered":"https:\/\/retail-optimiser.de\/edeka-zurheide-embraces-retail-media-technology-from-digooh-media\/"},"modified":"2024-02-15T15:13:09","modified_gmt":"2024-02-15T14:13:09","slug":"edeka-zurheide-embraces-retail-media-technology-from-digooh-media","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/edeka-zurheide-embraces-retail-media-technology-from-digooh-media\/","title":{"rendered":"Edeka Zurheide embraces retail media technology from Digooh Media"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16947\" class=\"elementor elementor-16947 elementor-16931\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb6f70d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb6f70d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd1cf1d\" data-id=\"cd1cf1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05c51b2 elementor-widget elementor-widget-text-editor\" data-id=\"05c51b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Edeka Zurheide Feine Kost is equipping its six store locations with digital screens, so-called Digital City Light Posters (DCLP), from Cologne-based retail media specialist Digooh Media. This was first reported by <em>Lebensmittel Zeitung<\/em>. At the beginning of the year, the shop owner began installing large screens in 9:16 portrait format at the entrance areas of its stores in D\u00fcsseldorf city centre, D\u00fcsseldorf-Reisholz, Oberhausen, Essen, Bottrop and Gladbeck. Via this platform, advertisers\u2019 messages can reach consumers immediately before they make a purchase decision.<\/p><p>More and more retail companies, such as Rewe Group, are using retail media technology from various providers to promote sales and as an additional source of income. Brand manufacturer and local providers can use it to place their advertising messages efficiently and precisely to target groups. Retailers can also contribute their own content, for example to draw attention to local activities and their catering offers or to recruit employees.<\/p><p>\u201cDigital advertising and customer information via DCLP screens is a logical step for us as an innovative provider,\u201d says R\u00fcdiger Zurheide, Managing Director of Zurheide Feine Kost. \u201cThere is more behind it than just compensating for the declining reach of classic promotional leaflets or sustainable use of resources such as paper. For us, the integration is based on the motto &#8216;Modern stores meet modern media&#8217;.\u201d Zurheide is planning further steps for the future, such as linking the Edeka app with the DCLP.<\/p><h3>Retailers do not have to invest<\/h3><p>Digooh Media takes care of installation and set-up as well as maintenance and care of the systems. The service provider is also responsible for content production and realisation of local and nationwide campaigns. Retail partners receive rental income for the provision of their space and do not encounter any investment costs.<\/p><p>Digooh Media operates and markets more than 2,000 of the advertising media throughout Germany. The company claims to reach over 35 million people with its network. Its digital steles have also been deployed at 200 Sailing Group Netto stores since autumn last year.<\/p><div id=\"A6909D51_E9F7_D807_229F_AA5F2DAE4F0E\">\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Edeka Zurheide is equipping its six stores in D\u00fcsseldorf and the northern Ruhr region with large-format digital screens from Digooh Media. So-called Digital City Light Posters (DCLP) serve as an advertising platform for brand manufacturers and local suppliers. Retailers are increasingly utilising them to promote sales and as an additional income source.<\/p>\n","protected":false},"author":8,"featured_media":16934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[1904,74,1903],"class_list":["post-16947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-digooh-media-en","tag-edeka-en","tag-edeka-zurheide-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Edeka Zurheide embraces retail media technology from Digooh Media - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Edeka Zurheide is equipping its six stores in D\u00fcsseldorf and the northern Ruhr region with large-format digital screens from Digooh Media. 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So-called Digital City Light Posters (DCLP) serve as an advertising platform for brand manufacturers and local suppliers. Retailers are increasingly utilising them to promote sales and as an additional income source.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/edeka-zurheide-embraces-retail-media-technology-from-digooh-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-15T13:01:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-15T14:13:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2024\/02\/BILD1_Zurheide_Feine_Kost_DIGOOH_DCLP_Berliner_Allee_Duesseldorf_1024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joachim Pinhammer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joachim Pinhammer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/edeka-zurheide-embraces-retail-media-technology-from-digooh-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/edeka-zurheide-embraces-retail-media-technology-from-digooh-media\\\/\"},\"author\":{\"name\":\"Joachim Pinhammer\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/78a871c954eba67798473ce83d605dae\"},\"headline\":\"Edeka Zurheide embraces retail media technology from Digooh Media\",\"datePublished\":\"2024-02-15T13:01:21+00:00\",\"dateModified\":\"2024-02-15T14:13:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/edeka-zurheide-embraces-retail-media-technology-from-digooh-media\\\/\"},\"wordCount\":341,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/edeka-zurheide-embraces-retail-media-technology-from-digooh-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/BILD1_Zurheide_Feine_Kost_DIGOOH_DCLP_Berliner_Allee_Duesseldorf_1024.jpg\",\"keywords\":[\"Digooh Media\",\"Edeka\",\"Edeka Zurheide\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/edeka-zurheide-embraces-retail-media-technology-from-digooh-media\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/edeka-zurheide-embraces-retail-media-technology-from-digooh-media\\\/\",\"name\":\"Edeka Zurheide embraces retail media technology from Digooh Media - Retail Optimiser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/edeka-zurheide-embraces-retail-media-technology-from-digooh-media\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/edeka-zurheide-embraces-retail-media-technology-from-digooh-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/BILD1_Zurheide_Feine_Kost_DIGOOH_DCLP_Berliner_Allee_Duesseldorf_1024.jpg\",\"datePublished\":\"2024-02-15T13:01:21+00:00\",\"dateModified\":\"2024-02-15T14:13:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/78a871c954eba67798473ce83d605dae\"},\"description\":\"Edeka Zurheide is equipping its six stores in D\u00fcsseldorf and the northern Ruhr region with large-format digital screens from Digooh Media. 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