{"id":17008,"date":"2024-02-16T14:38:01","date_gmt":"2024-02-16T13:38:01","guid":{"rendered":"https:\/\/retail-optimiser.de\/rimi-baltics-optimises-listing-decisions-with-symphony-ai\/"},"modified":"2024-02-16T14:39:16","modified_gmt":"2024-02-16T13:39:16","slug":"rimi-baltics-optimises-listing-decisions-with-symphony-ai","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/rimi-baltics-optimises-listing-decisions-with-symphony-ai\/","title":{"rendered":"Rimi Baltics optimises listing decisions with Symphony AI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17008\" class=\"elementor elementor-17008 elementor-16992\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-326c1de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"326c1de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e47a13\" data-id=\"9e47a13\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a1ecd9 elementor-widget elementor-widget-text-editor\" data-id=\"8a1ecd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The grocery retailer Rimi Baltic, which is part of Swedish ICA Group, is now using the Symphony AI platform also to tailor assortment of its 308 stores precisely to the needs of its customers. The Baltic company has been using Symphony AI for store and shelf space optimisation since 2022 in order to increase the efficiency of its sales areas.<\/p>\n<p>Symphony AI&#8217;s assortment optimisation uses AI and intelligent clustering. Its deployment is intended to reduce food waste and out-of-stocks. The solution uses artificial intelligence to analyse the value of each individual item. This analysis takes into account not only sales, volumes and margins, but also the customer perspective, including loyalty data and demand signals. The solution uses the data to create assortments customised to the available shelf space, increasing the retailer&#8217;s profit while increasing customer satisfaction and loyalty.<\/p>\n<p>\u201cSymphony AI is helping Rimi to build a more customer-driven and optimised assortment within the complex Baltic operations and across diverse store formats. With the new solution, we expect to establish smoother integrated end-to-end assortment and space-clustering processes, which allow us to achieve better business results,\u201d says Maris Rannus, Commercial Excellence and Insights Director at Rimi Baltic.<\/p>\n<h3><strong>Transformation programme of the ICA Group<\/strong><\/h3>\n<p>In January 2019, the retailer already implemented Revionics&#8217; price optimisation, which is now part of Aptos, as part of a group-wide transformation programme, <a href=\"https:\/\/retail-optimiser.de\/en\/higher-sales-and-profits-how-rimi-baltic-brings-the-customer-dimension-into-its-pricing\/\">as reported by <em>The Retail Optimiser<\/em><\/a>. The entire ICA Group is currently converting its decision-making to a more data-driven approach.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The grocery retailer Rimi Baltic, which is part of Swedish ICA Group, is now using the Symphony AI platform also to tailor assortment of its 308 stores precisely to the needs of its customers. The Baltic company has been using Symphony AI for store and shelf space optimisation since 2022 in order to increase the efficiency of its sales areas.<\/p>\n","protected":false},"author":28,"featured_media":17001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[385,384,439,1323],"class_list":["post-17008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-aptos-en","tag-revionics-en","tag-rimi-baltic-en","tag-symphony-ai-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rimi Baltics optimises listing decisions with Symphony AI - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Rimi Baltic is now using the Symphony AI platform to tailor assortment of its 308 stores precisely to the needs of its customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/rimi-baltics-optimises-listing-decisions-with-symphony-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rimi Baltics optimises listing decisions with Symphony AI - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Rimi Baltic is now using the Symphony AI platform to tailor assortment of its 308 stores precisely to the needs of its customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/rimi-baltics-optimises-listing-decisions-with-symphony-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-16T13:38:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-16T13:39:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2024\/02\/rimi-baltic-sm1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Magdalena Nowak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magdalena Nowak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/retail-optimiser.de\/en\/rimi-baltics-optimises-listing-decisions-with-symphony-ai\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/rimi-baltics-optimises-listing-decisions-with-symphony-ai\/\"},\"author\":{\"name\":\"Magdalena Nowak\",\"@id\":\"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/7d512c263c80677e446afe0aa465d08e\"},\"headline\":\"Rimi Baltics optimises listing decisions with Symphony AI\",\"datePublished\":\"2024-02-16T13:38:01+00:00\",\"dateModified\":\"2024-02-16T13:39:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/rimi-baltics-optimises-listing-decisions-with-symphony-ai\/\"},\"wordCount\":251,\"image\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/rimi-baltics-optimises-listing-decisions-with-symphony-ai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2024\/02\/rimi-baltic-sm1.jpg\",\"keywords\":[\"Aptos\",\"Revionics\",\"Rimi Baltic\",\"Symphony AI\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/retail-optimiser.de\/en\/rimi-baltics-optimises-listing-decisions-with-symphony-ai\/\",\"url\":\"https:\/\/retail-optimiser.de\/en\/rimi-baltics-optimises-listing-decisions-with-symphony-ai\/\",\"name\":\"Rimi Baltics optimises listing decisions with Symphony AI - 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