{"id":17077,"date":"2024-02-23T11:57:07","date_gmt":"2024-02-23T10:57:07","guid":{"rendered":"https:\/\/retail-optimiser.de\/poco-launches-retail-media-with-vusiongroup\/"},"modified":"2024-02-23T13:11:38","modified_gmt":"2024-02-23T12:11:38","slug":"poco-launches-retail-media-with-vusiongroup","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/poco-launches-retail-media-with-vusiongroup\/","title":{"rendered":"Poco launches retail media with VusionGroup"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17077\" class=\"elementor elementor-17077 elementor-17063\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4af1edd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4af1edd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f924a6\" data-id=\"6f924a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a9ddbe elementor-widget elementor-widget-text-editor\" data-id=\"0a9ddbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Following a successful trial in its newly opened flagship store in Mannheim, furniture discounter Poco is planning to start marketing advertising content in its stores with innovative displays from VusionGroup (formerly SES Imagotag). The content management platform for this was developed by the furnishing specialists, who are part of the Austrian MW Holding of the XXXLutz Group, together with LN Consult, which is also based in Austria.<\/p><p>Since 2018, Poco has been using electronic shelf price labels (ESLs) from VusionGroup, which operated on the market under the name SES Imagotag until the beginning of this year. 92 Poco stores already display their prices digitally, while the remaining 35 stores that still work with paper on the shelves are to be converted this year, explains Sebastian Schrader, Head of Organisation at Poco, speaking with <em>The Retail Optimiser<\/em>.<\/p><p>Since last year, Poco in Mannheim has also been testing the commercialisation of external and enhanced content, such as information on financing when purchasing goods on the digital media in the store. The furnishing specialists are also using VusionGroup&#8217;s innovative Engage Rails, which allow dynamic content to be displayed across the entire shelf strip.<\/p><h3><strong>Emotions on the shelf<\/strong><\/h3><p>\u201cFor the first time, we can communicate emotions in addition to information,\u201d explains Sebastian Schrader. Sensors in the Engage Rails allow appealing video content to be supplemented with product and price information as soon as a customer approaches the shelf.<\/p><p>In addition to the Engage Rails, Poco also uses 9.7-inch ESLs in Mannheim. The displays, which are roughly the size of DIN A5, allow the furniture stores to use part of the space for product information and another for retail media content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d9520b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d9520b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81cea30\" data-id=\"81cea30\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73c9cf3 elementor-cta--layout-image-above elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"73c9cf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-content-item elementor-cta__content-item elementor-cta__image\">\n\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"503\" src=\"https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2024\/02\/VusionGroup_EuroCIS.jpg.webp\" class=\"attachment-full size-full wp-image-17071\" alt=\"Poco und VusionGroup gemeinsam auf der EuroCIS Retail Technology Stage. (Foto: VusionGroup)\" srcset=\"https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2024\/02\/VusionGroup_EuroCIS.jpg.webp 1024w, https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2024\/02\/VusionGroup_EuroCIS-300x147.jpg.webp 300w, https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2024\/02\/VusionGroup_EuroCIS-768x377.jpg.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t<p style=\"text-align: left\">At EuroCIS in D\u00fcsseldorf, Sebastian Schrader, Head of Organisation at POCO, together with Alexander Hahn, Vice President &amp; Country Manager DACH of VusionGroup, will answer questions from Bj\u00f6rn Weber, publisher of Retail Optimiser, and visitors to the trade show.<\/p>\n<p style=\"text-align: center\">27 February 2024, 15:00 to 15:20<br \/>\nRetail Technology Stage, Hall 10\/F42<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8b68ad elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e8b68ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f70e9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f70e9c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed12ad6\" data-id=\"ed12ad6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fb8b64 elementor-widget elementor-widget-video\" data-id=\"7fb8b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=FJAwcs-rkR8&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdda2bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdda2bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ba1f08\" data-id=\"5ba1f08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a295d6 elementor-widget elementor-widget-text-editor\" data-id=\"7a295d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Since last year, Poco in Mannheim has also been testing the commercialisation of external and enhanced content, such as information on financing when purchasing goods on the digital media in the store. (Video: VusionGroup)<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Following a successful trial in its newly opened flagship store in Mannheim, furniture discounter Poco is planning to start marketing advertising content in its stores with innovative displays from VusionGroup (formerly SES Imagotag). The content management platform for this was developed by the furnishing specialists, who are part of the Austrian MW Holding of the XXXLutz Group, together with LN Consult, which is also based in Austria.  <\/p>\n","protected":false},"author":4,"featured_media":17066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[1915,1914,85,2737,1916],"class_list":["post-17077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-mw-holding-en","tag-poco-en","tag-ses-imagotag-en","tag-vusion","tag-xxx-lutz-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Poco launches retail media with VusionGroup - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Furniture discounter Poco is planning to start marketing advertising content in its stores with innovative displays from VusionGroup.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/poco-launches-retail-media-with-vusiongroup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Poco launches retail media with VusionGroup - 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