{"id":17937,"date":"2024-04-18T11:22:34","date_gmt":"2024-04-18T09:22:34","guid":{"rendered":"https:\/\/retail-optimiser.de\/rewe-pilots-use-of-avatars-in-employee-communication\/"},"modified":"2024-04-18T11:24:51","modified_gmt":"2024-04-18T09:24:51","slug":"rewe-pilots-use-of-avatars-in-employee-communication","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/rewe-pilots-use-of-avatars-in-employee-communication\/","title":{"rendered":"Rewe pilots use of avatars in employee communication"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17937\" class=\"elementor elementor-17937 elementor-17925\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8193f85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8193f85\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0319235\" data-id=\"0319235\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94114a3 elementor-widget elementor-widget-text-editor\" data-id=\"94114a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rewe Group is testing the use of hyper-realistic avatars to answer employees&#8217; questions in everyday working life. To this end, Rewe Digital has set up a test project called Knowledge Avatar. Using artificial intelligence, software creates the digital twin of a real person. This appears as a lifelike 3D hologram in a so-called holobox, which is designed to communicate as realistically as possible using speech and gestures.<\/p>\n<p>Event agency Pave supplied the hologram technology, which comes from US manufacturer Proto. The Proto holograms contain high-resolution displays that can present avatars in lifelike 3D. Users can control content via its touchscreen. Each holobox is equipped with a camera, loudspeakers, and microphone. Systems can be managed in the so called Proto-Cloud, which is used to create and distribute content as well as to control communication.<\/p>\n<p>In the onboarding process for new employees, the IT subsidiary of Rewe Group is now using Avatar &#8216;goRobert&#8217;, the digital twin of management member Robert Zores, for the first time. The test avatar answers questions from new employees at face-to-face events. In future, they will also be able to call him from home via Microsoft Teams.<\/p>\n<h3>Test to provide insights into benefits and acceptance<\/h3>\n<p>\u201cIt has already successfully mastered the first rounds of questions,&#8221; reports Robert Zores, Chief Digital Innovation Officer at Rewe Digital, &#8220;findings from first practical tests are extremely positive.\u201d He goes on to explain that the new colleagues particularly like the fact that they can ask the avatar questions anonymously and without judgement, which would not always find a place in a large group. These include, for example, personal concerns such as information on childcare, further training opportunities or mental health programmes. \u201cWhen I am on site, I am of course still looking forward to talking to my new colleagues in person,\u201d assures Robert Zores.<\/p>\n<p>The company wishes to use the project to gain long-term insights into the practicality of avatars in everyday working life. Sophia Grazdanow, Innovation Professional at Rewe Digital, explains: \u201cBots currently support us in our day-to-day work \u2013 the avatar project will give them a face, turning them into tangible helpers that can assist us and take on tasks independently in the future.&#8221; The DOIT Innovation project team at Rewe Digital is evaluating potential, feasibility and social acceptance of the avatar technology as part of the ongoing test. The aim is to initiate further pilot applications with test users.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rewe Digital is evaluating the use of hyper-realistic avatars in employee communication in a pilot project called Knowledge Avatar. Test avatar &#8216;goRobert&#8217; helps with the onboarding of new employees at the Rewe IT subsidiary. The hologram technology from US provider Proto is supplied by the event agency Pave. <\/p>\n","protected":false},"author":8,"featured_media":17931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[2007,2008,697,100],"class_list":["post-17937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-pave-en","tag-proto-en","tag-rewe-digital-en","tag-rewe-group-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rewe pilots use of avatars in employee communication - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Rewe Digital is evaluating the use of hyper-realistic avatars in employee communication in a pilot project called Knowledge Avatar. Test avatar &#039;goRobert&#039; helps with the onboarding of new employees at the Rewe IT subsidiary. The hologram technology from US provider Proto is supplied by the event agency Pave.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/rewe-pilots-use-of-avatars-in-employee-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rewe pilots use of avatars in employee communication - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Rewe Digital is evaluating the use of hyper-realistic avatars in employee communication in a pilot project called Knowledge Avatar. Test avatar &#039;goRobert&#039; helps with the onboarding of new employees at the Rewe IT subsidiary. 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