{"id":18183,"date":"2024-05-02T14:02:31","date_gmt":"2024-05-02T12:02:31","guid":{"rendered":"https:\/\/retail-optimiser.de\/tesco-tests-hyper-personalisation-with-eagle-eye\/"},"modified":"2024-05-02T14:27:20","modified_gmt":"2024-05-02T12:27:20","slug":"tesco-tests-hyper-personalisation-with-eagle-eye","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/tesco-tests-hyper-personalisation-with-eagle-eye\/","title":{"rendered":"Tesco tests hyper-personalisation with Eagle Eye"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18183\" class=\"elementor elementor-18183 elementor-18168\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8123329 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8123329\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7618e38\" data-id=\"7618e38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e34bf6 elementor-widget elementor-widget-text-editor\" data-id=\"7e34bf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Tesco is planning a hyper-personalised loyalty programme promotion for selected members of its Clubcard with technology company Eagle Eye. The collaboration with Eagle Eye on this is initially limited to one year \u2013 with the option to extend for a further year. The British retail giant will invite three million users for this Clubcard programme and offer them discounts and rewards for achieving certain purchase targets, so-called challenges. The campaign will start on 20 May this year \u2013 initially for six weeks. For the hyper-personalisation of offers and content, which can be displayed in real time for the first time, Tesco is relying on the data science solution EagleAI from its technology partner, which was launched in January 2024.<\/p>\n<p style=\"text-align: left;\">The algorithms of the new feature EagleAI enable an AI-based, holistic view of every shopper. Eagle Eye analyses, structures and evaluates a large amount of data on customer usage behaviour in real time before, during and after Tesco&#8217;s Clubcard Challenge \u2013 at every point of contact in physical stores and the online shop. Based on the findings, the solution creates hyper-personalised content, recommendations and offers and displays them on a customer-specific basis. Tesco can also drive cross-selling and upselling activities more easily.<\/p>\n<p style=\"text-align: left;\">Tesco Clubcard users selected for the loyalty programme promotion will receive a personal invitation to take part in the six-week promotion. As soon as users accept the invitation, they can choose ten challenges from a total of twenty and complete them within the campaign period. As a reward, they will receive loyalty programme points worth a total of 50 British Pounds.<\/p>\n<h3 style=\"text-align: left;\">Hyper-personalisation through a 360-degree view of the customer<\/h3>\n<p style=\"text-align: left;\">While one customer \u2013 based on their usage behaviour in previous purchases \u2013 is given the task of spending 20 British Pounds on the summer barbecue range in the next six weeks, for example, the challenge for another user is to buy ten British Pounds worth of plant-based products. If a customer completes an accepted challenge, they are rewarded with additional Clubcard points. These can be converted into rewards worth up to 100 British Pounds \u2013 also at over 100 rewards partners that Tesco includes in its programme.<\/p>\n<p style=\"text-align: left;\">Lizzie Reynolds, Group Membership and Loyalty Director at Tesco, explains: \u201cWe are constantly looking for ways to make the Clubcard even more attractive to our customers. Personalisation is about using what we know about our customers to improve their experience and make our rewards more helpful. We are very excited to see how our customers react to the Clubcard Challenges.\u201d<\/p>\n<h3 style=\"text-align: left;\">Loyalty as a concept for success<\/h3>\n<p style=\"text-align: left;\">Tesco&#8217;s loyalty programme is very popular and is an important tool for the retail company to bring customers out of anonymity and retain them through suitable offers. According to Statista, around 21 million households in the UK were active members of the Tesco loyalty programme in February 2023 \u2013 14 million users had the Tesco Clubcard app. The number of customers accessing the Tesco Clubcard via the app has never been higher, according to Tesco.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tesco is planning a hyper-personalised loyalty programme promotion for selected members of its Clubcard with technology company Eagle Eye. The collaboration with Eagle Eye on this is initially limited to one year \u2013 with the option to extend for a further year. <\/p>\n","protected":false},"author":3,"featured_media":18172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[2014,133],"class_list":["post-18183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-eagle-eye-en","tag-tesco-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tesco tests hyper-personalisation with Eagle Eye - Retail Optimiser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/tesco-tests-hyper-personalisation-with-eagle-eye\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tesco tests hyper-personalisation with Eagle Eye - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Tesco is planning a hyper-personalised loyalty programme promotion for selected members of its Clubcard with technology company Eagle Eye. The collaboration with Eagle Eye on this is initially limited to one year \u2013 with the option to extend for a further year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/tesco-tests-hyper-personalisation-with-eagle-eye\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-02T12:02:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-02T12:27:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2024\/05\/Tesco_Eagle-Eye_1024px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Annette B\u00f6hm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Annette B\u00f6hm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/tesco-tests-hyper-personalisation-with-eagle-eye\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/tesco-tests-hyper-personalisation-with-eagle-eye\\\/\"},\"author\":{\"name\":\"Annette B\u00f6hm\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/c8dbc1cee5f2849fa34a800711da7b93\"},\"headline\":\"Tesco tests hyper-personalisation with Eagle Eye\",\"datePublished\":\"2024-05-02T12:02:31+00:00\",\"dateModified\":\"2024-05-02T12:27:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/tesco-tests-hyper-personalisation-with-eagle-eye\\\/\"},\"wordCount\":491,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/tesco-tests-hyper-personalisation-with-eagle-eye\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Tesco_Eagle-Eye_1024px.jpg\",\"keywords\":[\"Eagle Eye\",\"Tesco\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/tesco-tests-hyper-personalisation-with-eagle-eye\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/tesco-tests-hyper-personalisation-with-eagle-eye\\\/\",\"name\":\"Tesco tests hyper-personalisation with Eagle Eye - Retail Optimiser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/tesco-tests-hyper-personalisation-with-eagle-eye\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/tesco-tests-hyper-personalisation-with-eagle-eye\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Tesco_Eagle-Eye_1024px.jpg\",\"datePublished\":\"2024-05-02T12:02:31+00:00\",\"dateModified\":\"2024-05-02T12:27:20+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/c8dbc1cee5f2849fa34a800711da7b93\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/tesco-tests-hyper-personalisation-with-eagle-eye\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/tesco-tests-hyper-personalisation-with-eagle-eye\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/tesco-tests-hyper-personalisation-with-eagle-eye\\\/#primaryimage\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Tesco_Eagle-Eye_1024px.jpg\",\"contentUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Tesco_Eagle-Eye_1024px.jpg\",\"width\":1024,\"height\":683,\"caption\":\"Tesco is launching a new form of Clubcard promotion for selected loyalty programme users with Eagle Eye on 20 May this year. 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