{"id":18413,"date":"2024-05-23T16:07:50","date_gmt":"2024-05-23T14:07:50","guid":{"rendered":"https:\/\/retail-optimiser.de\/baby-walz-tests-digital-signage-with-buetema\/"},"modified":"2024-05-23T16:10:08","modified_gmt":"2024-05-23T14:10:08","slug":"baby-walz-tests-digital-signage-with-buetema","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/baby-walz-tests-digital-signage-with-buetema\/","title":{"rendered":"Baby-Walz tests digital signage with B\u00fctema"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18413\" class=\"elementor elementor-18413 elementor-18381\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a2f9af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a2f9af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c1e874\" data-id=\"6c1e874\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dc431a elementor-widget elementor-widget-text-editor\" data-id=\"7dc431a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Baby-Walz has equipped its relocated and newly opened store in Frankfurt (Main) with digital touchpoints in cooperation with B\u00fctema. The specialist for baby and toddler equipment, which is part of the Walz Group, is starting a test run with this step, which will be extended to other stores if successful. Digital displays and interactive signage solutions allow the retail company to reach its customers flexibly with its own marketing communication as well as with content from its suppliers \u2013 both on the sales floor and in the shop window.<\/p>\n<p style=\"text-align: left;\">A total of eight digital signage displays were installed in the store in Schillerstra\u00dfe in Frankfurt (Main), which reopened at the beginning of April this year. Screens in the store display content that matches the products presented in the surrounding area. In addition, two 75-inch displays were placed in the front window to inform customers before they even enter the store. Baby-Walz plans to rent out this space to suppliers in order to offer customised advertising opportunities.<\/p>\n<p style=\"text-align: left;\">\u201cBy focussing on digital touchpoints, we are improving shopper experience and making it easier for our customers to access relevant information,\u201d explains Andr\u00e9 Ellinghaus, Senior Retail Manager at Baby-Walz. \u201cThis leads to a noticeable simplification of processes in the store and creates more time for our customers. In addition, we increase our flexibility with in-store communication and utilise the options to interact with our customers quickly and easily using moving images in real time and according to individual specifications.\u201d<\/p>\n<h3 style=\"text-align: left;\">Connection to merchandise management<\/h3>\n<p style=\"text-align: left;\">Software, hardware and service for this project were delivered by B\u00fctema. The provider of in-store solutions for fashion and lifestyle retailers offers its own content management system for centralised control of visual elements at all digital touchpoints. According to the technology provider, its solution can be connected to all common retail systems and access product data, stock availability and information such as price reductions in real time.<\/p>\n<p style=\"text-align: left;\">B\u00fctema AG has also deployed its solutions in drugstore, DIY and fashion retail. Its customers include Deichmann, Depot, Hugo Boss, Lekkerland, Tank &amp; Rast and BabyOne stores.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Baby-Walz has equipped its relocated and newly opened store in Frankfurt (Main) with digital touchpoints in cooperation with B\u00fctema. The specialist for baby and toddler equipment, which is part of the Walz Group, is starting a test run with this step, which will be extended to other stores if successful.<\/p>\n","protected":false},"author":3,"featured_media":18384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[2035,623,2034,411,1822,1820,2036,963,2032],"class_list":["post-18413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-baby-walz-en","tag-babyone-en","tag-buetema-en","tag-deichmann-en","tag-depot-2","tag-depot","tag-hugo-boss-en","tag-lekkerland-en","tag-tank-rast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Baby-Walz tests digital signage with B\u00fctema - Retail Optimiser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/baby-walz-tests-digital-signage-with-buetema\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Baby-Walz tests digital signage with B\u00fctema - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Baby-Walz has equipped its relocated and newly opened store in Frankfurt (Main) with digital touchpoints in cooperation with B\u00fctema. 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