{"id":18625,"date":"2024-06-07T10:43:47","date_gmt":"2024-06-07T08:43:47","guid":{"rendered":"https:\/\/retail-optimiser.de\/obi-renews-its-e-commerce-platform-with-vtex\/"},"modified":"2024-06-07T10:45:32","modified_gmt":"2024-06-07T08:45:32","slug":"obi-renews-its-e-commerce-platform-with-vtex","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/obi-renews-its-e-commerce-platform-with-vtex\/","title":{"rendered":"Obi renews its e-commerce platform with Vtex"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18625\" class=\"elementor elementor-18625 elementor-18615\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94e1831 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94e1831\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30236f5\" data-id=\"30236f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ee7452 elementor-widget elementor-widget-text-editor\" data-id=\"8ee7452\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DIY store operator Obi uses Vtex technology to offer its customers a seamless omnichannel shopping experience with various delivery and collection options. Among other things, shoppers can collect their online orders within just two hours via Click &amp; Collect. Using the composable commerce platform, Obi has been able to create strategic marketplace functions that open up the retailer\u2019s ecosystem to third parties.<\/p>\n<p>By migrating to the new retail platform, Obi has replaced its e-commerce platform, which was more than DIY store operator Obi uses Vtex technology to offer its customers a seamless omnichannel shopping experience with various delivery and collection options. Among other things, shoppers can collect their online orders within just two hours via Click &amp; Collectten years old. \u201cVtex&#8217;s scalable solution enables us to further realise our innovative potential, streamline processes and seamlessly adapt to evolving market requirements,\u201d says Tim Engler, Senior Vice President and responsible for company-wide IT at Obi.<\/p>\n<p>The new solution provides the DIY store operator with the basis for rapid scalability to different countries. \u201cThe development and deployment process has been significantly shortened compared to our previous monolithic solution, allowing us to launch internationally and add new functionality in a timely manner,\u201d explains Tim Engler. In addition, Obi\u2019s development teams can develop, test and deploy new features or functionalities independently of each other.<\/p>\n<h3><strong>Carrefour Brazil uses Vtex<\/strong><\/h3>\n<p>In 2020, the Carrefour Brasil Group also opted for the Vtex e-commerce platform. In just eight months, the retail giant completed the entire migration process to the new platform with a team of 150 employees. The entire customer purchasing process was redesigned and optimised. In addition to a personalised search based on the customer&#8217;s usual purchases or preferences, the solution also has integrated channel management, allowing shoppers to either have their orders delivered to their home or collect them from one of the stores via Click &amp; Collect.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DIY store operator Obi uses Vtex technology to offer its customers a seamless omnichannel shopping experience with various delivery and collection options. Among other things, shoppers can collect their online orders within just two hours via Click &#038; Collect.<\/p>\n","protected":false},"author":28,"featured_media":18621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[317,1870,2041],"class_list":["post-18625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-carrefour-en","tag-obi-2","tag-vtex-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Obi renews its e-commerce platform with Vtex - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Obi has chosen the Vtex e-commerce platform to offer its customers various delivery and collection options.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/obi-renews-its-e-commerce-platform-with-vtex\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Obi renews its e-commerce platform with Vtex - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Obi has chosen the Vtex e-commerce platform to offer its customers various delivery and collection options.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/obi-renews-its-e-commerce-platform-with-vtex\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-07T08:43:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-07T08:45:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2024\/06\/Obi-Nuernberg_Copyright-iStock_Huettenhoelscher.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Magdalena Nowak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magdalena Nowak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/obi-renews-its-e-commerce-platform-with-vtex\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/obi-renews-its-e-commerce-platform-with-vtex\\\/\"},\"author\":{\"name\":\"Magdalena Nowak\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/7d512c263c80677e446afe0aa465d08e\"},\"headline\":\"Obi renews its e-commerce platform with Vtex\",\"datePublished\":\"2024-06-07T08:43:47+00:00\",\"dateModified\":\"2024-06-07T08:45:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/obi-renews-its-e-commerce-platform-with-vtex\\\/\"},\"wordCount\":320,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/obi-renews-its-e-commerce-platform-with-vtex\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Obi-Nuernberg_Copyright-iStock_Huettenhoelscher.jpg\",\"keywords\":[\"Carrefour\",\"Obi\",\"Vtex\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/obi-renews-its-e-commerce-platform-with-vtex\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/obi-renews-its-e-commerce-platform-with-vtex\\\/\",\"name\":\"Obi renews its e-commerce platform with Vtex - 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