{"id":19126,"date":"2024-08-02T14:25:33","date_gmt":"2024-08-02T12:25:33","guid":{"rendered":"https:\/\/retail-optimiser.de\/bic-uses-bayards-expertise-in-gsdn-implementation\/"},"modified":"2024-08-02T14:26:36","modified_gmt":"2024-08-02T12:26:36","slug":"bic-uses-bayards-expertise-in-gsdn-implementation","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/bic-uses-bayards-expertise-in-gsdn-implementation\/","title":{"rendered":"BIC uses Bayard&#8217;s expertise in GSDN implementation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19126\" class=\"elementor elementor-19126 elementor-19119\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94ecf06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94ecf06\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbfb36a\" data-id=\"fbfb36a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73aa9e3 elementor-widget elementor-widget-text-editor\" data-id=\"73aa9e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>BIC, the global French manufacturer of stationary, lighters and shavers, is using the services of Bayard to optimise its product content management. The product content specialist, part of the Markant Group, is reviewing and implementing the Global Data Synchronisation Network (GDSN) data model in the complex European market. Bayard has already successfully supported the company&#8217;s online unit, BIC Digital, in previous projects.<\/p>\n<p>BIC began the phased deployment of a new Product Data Information Management (PIM) system for its global business at the end of 2020. The company needed dedicated support for the implementation of GDSN in the European market. With their good connections to the international and national GS1 organisations, the Cologne-based consultants are particularly helpful to BIC.<\/p>\n<p>BIC has been very satisfied with the support provided by Bayard in making the necessary adjustments to meet the requirements of the European retail market and GDSN: \u201cThe Bayard team is extremely well versed in the European market. The consultants are very efficient in helping us understand which of our retail customers\u2019 requirements can be met with GDSN, and how we can best implement these using the latest technology technologically,\u201d says Ga\u00eblle Silasi, Manager, Global Digital Shelf Operations at BIC.<\/p>\n<h3><strong>Other manufacturers rely on Bayard<\/strong><\/h3>\n<p>Since the end of last year, branded goods manufacturer Peter K\u00f6lln has also been relying on the technology of the Cologne-based specialists. <a href=\"https:\/\/retail-optimiser.de\/en\/peter-koelln-is-optimising-its-product-content-management-with-bayard\/\">As reported by <em>The<\/em> <em>Retail Optimiser<\/em> <\/a>, Peter K\u00f6lln switched to Bayard&#8217;s GDSN data pool b-synced at the end of January this year. The food manufacturer plans to use GDSN to provide retailers with product content for its roughly 500 products not only in Germany and Austria, but in all countries where the company&#8217;s products are available.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BIC is using the services of Bayard to optimise its product content management. The product content specialist, part of the Markant Group, is reviewing and implementing the Global Data Synchronisation Network (GDSN) data model in the complex European market. <\/p>\n","protected":false},"author":28,"featured_media":19122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[1072,2122,1827],"class_list":["post-19126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-bayard-en","tag-bic-en","tag-peter-koelln-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BIC uses Bayard&#039;s expertise in GSDN implementation - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"BIC, the global French manufacturer, is using the services of Bayard to optimise its product content management\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/bic-uses-bayards-expertise-in-gsdn-implementation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BIC uses Bayard&#039;s expertise in GSDN implementation - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"BIC, the global French manufacturer, is using the services of Bayard to optimise its product content management\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/bic-uses-bayards-expertise-in-gsdn-implementation\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-02T12:25:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-02T12:26:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2024\/08\/BIC_BAYARD.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"670\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Magdalena Nowak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magdalena Nowak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/bic-uses-bayards-expertise-in-gsdn-implementation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/bic-uses-bayards-expertise-in-gsdn-implementation\\\/\"},\"author\":{\"name\":\"Magdalena Nowak\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/7d512c263c80677e446afe0aa465d08e\"},\"headline\":\"BIC uses Bayard&#8217;s expertise in GSDN implementation\",\"datePublished\":\"2024-08-02T12:25:33+00:00\",\"dateModified\":\"2024-08-02T12:26:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/bic-uses-bayards-expertise-in-gsdn-implementation\\\/\"},\"wordCount\":293,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/bic-uses-bayards-expertise-in-gsdn-implementation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/BIC_BAYARD.jpg\",\"keywords\":[\"Bayard\",\"BIC\",\"Peter K\u00f6lln\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/bic-uses-bayards-expertise-in-gsdn-implementation\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/bic-uses-bayards-expertise-in-gsdn-implementation\\\/\",\"name\":\"BIC uses Bayard's expertise in GSDN implementation - 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