{"id":19857,"date":"2024-10-02T19:21:03","date_gmt":"2024-10-02T17:21:03","guid":{"rendered":"https:\/\/retail-optimiser.de\/markant-offers-ai-tool-for-product-content-generation\/"},"modified":"2024-10-04T08:19:05","modified_gmt":"2024-10-04T06:19:05","slug":"markant-offers-ai-tool-for-product-content-generation","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/markant-offers-ai-tool-for-product-content-generation\/","title":{"rendered":"Markant offers AI tool for product content generation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19857\" class=\"elementor elementor-19857 elementor-19847\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-871947b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"871947b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-988544c\" data-id=\"988544c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e35ad7b elementor-widget elementor-widget-text-editor\" data-id=\"e35ad7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Together with consumer goods manufacturer Mondel\u0113z International, Markant Group, with its specialist AI subsidiary Retail.ai, developed a prototype that uses generative artificial intelligence to create channel- and target group-specific product descriptions. The solution, called Product Wizard, was awarded a prize in the Innovation Excellence category by the jury of the GS1 Germany ECR Awards at this year&#8217;s ECR Day in Bonn.<\/p>\n<p>Product descriptions are often not very inspiring. Only rarely customers receive personalised marketing messages. In most cases, there is only one text addressing all target groups. With their project, Markant and Mondel\u0113z aimed to face this challenge. Moreover, the companies wish to promote impulse sales via online channels.<\/p>\n<p>The Product Wizard generates informative product messages in a tonality that is appropriate for the respective target group. Using artificial intelligence, the software generates high-quality text proposals for different application areas, such as online stores or advertising.<\/p>\n<h3>GDSN data pool serves as a source<\/h3>\n<p>To formulate messages, the software exclusively uses approved data from the GDSN data pool as well as images and quality attributes provided there. The descriptions are continuously optimised through ongoing training with existing texts and regular evaluation of the generated content.<\/p>\n<p>This accelerates and simplifies provision of electronic product information for retailers and manufacturers without having to rely on external services. Companies save time and resources and can expect significant increases in sales thanks to a personalised approach to their customers.<\/p>\n<h3>Markant start-up supports the industry with generative AI<\/h3>\n<p>Markant AG founded Retail.ai GmbH in April of this year together with AI specialists Dr Peter Gentsch and Christian Au. The start-up aims to support retailers and consumer goods industry deploying generative AI. It provides the industry with generative AI solutions, an academy for up- and re-skilling employees, a lab for industry-specific AI research and a community called Alliance, which functions as a user forum and knowledge hub.<\/p>\n<p>Retail.ai offers the solution as software-as-a-service via Markant\u2019s services marketplace. On&nbsp; this platform, Markant also offers services to facilitate the exchange of product data between retailers and suppliers. At the beginning of 2023, Markant Group acquired a majority stake in Bayard, the Cologne-based specialist provider of product information management (PIM) services. The <em>Retail Optimiser<\/em> <a href=\"https:\/\/retail-optimiser.de\/en\/markant-group-acquires-majority-stake-of-bayard\/\">reported<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Together with Mondel\u0113z International, Markant Group and its subsidiary Retail.ai developed the Product Wizard, which uses generative artificial intelligence to create channel- and target group-specific product descriptions. The solution won this year&#8217;s GS1 Germany ECR Award in the Innovation Excellence category.<\/p>\n","protected":false},"author":8,"featured_media":19850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[1072,281,348,1804,1747,2183],"class_list":["post-19857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-bayard-en","tag-gs1-germany-en","tag-markant-en","tag-markant-gruppe-en","tag-mondelez-en","tag-retail-ai-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Markant offers AI tool for product content generation - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Together with Mondel\u0113z International, Markant Group and its subsidiary Retail.ai developed the Product Wizard, which uses generative artificial intelligence to create channel- and target group-specific product descriptions. The solution won this year&#039;s GS1 Germany ECR Award in the Innovation Excellence category.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/markant-offers-ai-tool-for-product-content-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markant offers AI tool for product content generation - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Together with Mondel\u0113z International, Markant Group and its subsidiary Retail.ai developed the Product Wizard, which uses generative artificial intelligence to create channel- and target group-specific product descriptions. The solution won this year&#039;s GS1 Germany ECR Award in the Innovation Excellence category.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/markant-offers-ai-tool-for-product-content-generation\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-02T17:21:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-04T06:19:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2024\/10\/csm_ECR_Award_Projektgruppe_1024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joachim Pinhammer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joachim Pinhammer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/retail-optimiser.de\/en\/markant-offers-ai-tool-for-product-content-generation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/markant-offers-ai-tool-for-product-content-generation\/\"},\"author\":{\"name\":\"Joachim Pinhammer\",\"@id\":\"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/78a871c954eba67798473ce83d605dae\"},\"headline\":\"Markant offers AI tool for product content generation\",\"datePublished\":\"2024-10-02T17:21:03+00:00\",\"dateModified\":\"2024-10-04T06:19:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/markant-offers-ai-tool-for-product-content-generation\/\"},\"wordCount\":380,\"image\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/markant-offers-ai-tool-for-product-content-generation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2024\/10\/csm_ECR_Award_Projektgruppe_1024.jpg\",\"keywords\":[\"Bayard\",\"GS1 Germany\",\"Markant\",\"Markant Gruppe\",\"Mondelez\",\"Retail.ai\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/retail-optimiser.de\/en\/markant-offers-ai-tool-for-product-content-generation\/\",\"url\":\"https:\/\/retail-optimiser.de\/en\/markant-offers-ai-tool-for-product-content-generation\/\",\"name\":\"Markant offers AI tool for product content generation - Retail Optimiser\",\"isPartOf\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/markant-offers-ai-tool-for-product-content-generation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/markant-offers-ai-tool-for-product-content-generation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2024\/10\/csm_ECR_Award_Projektgruppe_1024.jpg\",\"datePublished\":\"2024-10-02T17:21:03+00:00\",\"dateModified\":\"2024-10-04T06:19:05+00:00\",\"author\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/78a871c954eba67798473ce83d605dae\"},\"description\":\"Together with Mondel\u0113z International, Markant Group and its subsidiary Retail.ai developed the Product Wizard, which uses generative artificial intelligence to create channel- and target group-specific product descriptions. 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