{"id":20991,"date":"2025-02-13T09:22:24","date_gmt":"2025-02-13T08:22:24","guid":{"rendered":"https:\/\/retail-optimiser.de\/deichmann-establishes-mobile-checkouts-with-gebit\/"},"modified":"2025-02-13T11:36:37","modified_gmt":"2025-02-13T10:36:37","slug":"deichmann-establishes-mobile-checkouts-with-gebit","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/deichmann-establishes-mobile-checkouts-with-gebit\/","title":{"rendered":"Deichmann establishes mobile checkouts with Gebit"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20991\" class=\"elementor elementor-20991 elementor-20983\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fc36cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fc36cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f70d8ac\" data-id=\"f70d8ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2e5bc6 elementor-widget elementor-widget-text-editor\" data-id=\"f2e5bc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Footwear retailer Deichmann is testing mobile checkouts in its stores in Germany. The solution was developed by Gebit, the company&#8217;s POS software supplier. The mobile checkout, which can be used to process card payments on the touchscreen without an additional PIN pad, runs on new Zebra handhelds implemented at Deichmann. The solution is to be rolled out in all European Deichmann stores over the next three years.<\/p>\n<p>The company already trialled the mobile checkout last year in Switzerland, where it operates under the name Dosenbach. The mobile POS solution not only enables store employees to assist customers at one location until the payment process is complete, avoiding queues at the stationary checkout, but also offers reliability. This is because the mobile checkout solution also works offline without a permanent connection to the store computer and uses its own provider for payment processing.<\/p>\n<p>\u201cWith the mobile checkout, we give our employees the opportunity to be closer to the customer and to accompany them through to a successful completion of the transaction\u201d, Deichmann CIO Severin Canisius told the Retail Optimiser. Initial evaluations have shown a positive influence of the mobile checkout on both the conversion rate in the stores and on customer satisfaction.<\/p>\n<h3><strong>In emergencies also via mobile network<\/strong><\/h3>\n<p>It was not just the worldwide IT system failures caused by Outstrike&#8217;s problems, which also forced Tegut to temporarily close branches completely in July, that made IT decision-makers in retail aware of the risk of checkout failures.<\/p>\n<p>With Gebit, Deichmann has now created a mobile checkout that also serves operational security. An online connection is required for card payments. In exceptional cases, a SIM card can be used to establish a connection via mobile communications. Deichmann has been working with a solution developed by Gebit at its stationary checkouts since 2017.<\/p>\n<h3><strong>Impulse purchases secured<\/strong><\/h3>\n<p>The footwear retailer has had a special roller unit developed for its mobile checkout, on which the deactivator for the article surveillance system and a printer are installed. However, the mobile unit has another important function for Deichmann: it offers space for additional products such as shoe polish and waterproofing spray, which are important for the sales process as a service for customers.<\/p>\n<p>However, customers can only make cashless payments at the mobile checkout. What&#8217;s more, the receipt does not have to be printed out. It can be accessed via the customer app or scanned in via a QR code.<\/p>\n<h3><strong>Enabler for pop-up stores<\/strong><\/h3>\n<p>Last but not least, the mobile checkout system enables the footwear retailer to quickly offer pop-up stores in a variety of forms \u2013 be it at festivals, as trade fair stands or in temporary hotspot properties.<\/p>\n<p>Since Deichmann was already using Apple devices for its branch processes, Gebit initially developed the mobile checkout for iOS. However, the shoe retailer then decided to use Zebra&#8217;s Android devices. Gebit then further developed the solution so that it could be used independently of the operating system.<\/p>\n<div id=\"A6909D51_E9F7_D807_229F_AA5F2DAE4F0E\"><\/div>\n<div id=\"A6909D51_E9F7_D807_229F_AA5F2DAE4F0E\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Footwear retailer Deichmann is testing mobile checkouts in its stores in Germany. The solution was developed by Gebit, the company&#8217;s POS software supplier. The mobile checkout, which can be used to process card payments on the touchscreen without an additional PIN pad, runs on new Zebra handhelds implemented at Deichmann.<\/p>\n","protected":false},"author":4,"featured_media":20987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[411,1142,300,257],"class_list":["post-20991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-deichmann-en","tag-gebit-en","tag-tegut-en","tag-zebra-technologies-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deichmann establishes mobile checkouts with Gebit - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Footwear retailer Deichmann is testing mobile checkouts in its stores in Germany. The solution was developed by Gebit, the company&#039;s POS software supplier. The mobile checkout, which can be used to process card payments on the touchscreen without an additional PIN pad, runs on new Zebra handhelds implemented at Deichmann.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/deichmann-establishes-mobile-checkouts-with-gebit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deichmann establishes mobile checkouts with Gebit - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Footwear retailer Deichmann is testing mobile checkouts in its stores in Germany. The solution was developed by Gebit, the company&#039;s POS software supplier. The mobile checkout, which can be used to process card payments on the touchscreen without an additional PIN pad, runs on new Zebra handhelds implemented at Deichmann.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/deichmann-establishes-mobile-checkouts-with-gebit\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-13T08:22:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-13T10:36:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2025\/02\/Deichmann-Gebit-Mobile-Kasse.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"631\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bj\u00f6rn Weber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bj\u00f6rn Weber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/deichmann-establishes-mobile-checkouts-with-gebit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/deichmann-establishes-mobile-checkouts-with-gebit\\\/\"},\"author\":{\"name\":\"Bj\u00f6rn Weber\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/a004ef09e22c10b412f1a73e39b9a1ee\"},\"headline\":\"Deichmann establishes mobile checkouts with Gebit\",\"datePublished\":\"2025-02-13T08:22:24+00:00\",\"dateModified\":\"2025-02-13T10:36:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/deichmann-establishes-mobile-checkouts-with-gebit\\\/\"},\"wordCount\":496,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/deichmann-establishes-mobile-checkouts-with-gebit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Deichmann-Gebit-Mobile-Kasse.jpg\",\"keywords\":[\"Deichmann\",\"Gebit\",\"Tegut\",\"Zebra Technologies\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/deichmann-establishes-mobile-checkouts-with-gebit\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/deichmann-establishes-mobile-checkouts-with-gebit\\\/\",\"name\":\"Deichmann establishes mobile checkouts with Gebit - Retail Optimiser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/deichmann-establishes-mobile-checkouts-with-gebit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/deichmann-establishes-mobile-checkouts-with-gebit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Deichmann-Gebit-Mobile-Kasse.jpg\",\"datePublished\":\"2025-02-13T08:22:24+00:00\",\"dateModified\":\"2025-02-13T10:36:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/a004ef09e22c10b412f1a73e39b9a1ee\"},\"description\":\"Footwear retailer Deichmann is testing mobile checkouts in its stores in Germany. The solution was developed by Gebit, the company's POS software supplier. The mobile checkout, which can be used to process card payments on the touchscreen without an additional PIN pad, runs on new Zebra handhelds implemented at Deichmann.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/deichmann-establishes-mobile-checkouts-with-gebit\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/deichmann-establishes-mobile-checkouts-with-gebit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/deichmann-establishes-mobile-checkouts-with-gebit\\\/#primaryimage\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Deichmann-Gebit-Mobile-Kasse.jpg\",\"contentUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Deichmann-Gebit-Mobile-Kasse.jpg\",\"width\":1024,\"height\":631,\"caption\":\"Deichmann is testing mobile checkouts in its stores in Germany. The solution was developed by Gebit. (Photo: Deichmann)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/deichmann-establishes-mobile-checkouts-with-gebit\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Deichmann establishes mobile checkouts with Gebit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/\",\"name\":\"Retail Optimiser\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/a004ef09e22c10b412f1a73e39b9a1ee\",\"name\":\"Bj\u00f6rn Weber\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Portrait_Bjoern-Weber_40_rund_220x220px-96x96.jpg\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Portrait_Bjoern-Weber_40_rund_220x220px-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Portrait_Bjoern-Weber_40_rund_220x220px-96x96.jpg\",\"caption\":\"Bj\u00f6rn Weber\"},\"description\":\"Bj\u00f6rn Weber has been a journalist, analyst and consultant specialising in the retail and consumer goods industry for over 20 years. Prior to founding Fourspot, which is publishing The Retail Optimiser, Bj\u00f6rn Weber headed the international analyst group LZ Retailytics. Previously, he was Research Director Retail Technology and Head of Planet Retail in Germany. Before that, Bj\u00f6rn Weber was editor for IT &amp; logistics topics at Lebensmittel Zeitung for eight years. Bj\u00f6rn Weber is a member of the jury of the Retail Technology Award (Reta Europe) of the EHI. He is a regular speaker at events of the EHI, the NRF, industry media and the Consumer Goods Forum.\",\"sameAs\":[\"http:\\\/\\\/retail-optimiser.de\"],\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/author\\\/bjoernweber-english\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Deichmann establishes mobile checkouts with Gebit - Retail Optimiser","description":"Footwear retailer Deichmann is testing mobile checkouts in its stores in Germany. The solution was developed by Gebit, the company's POS software supplier. The mobile checkout, which can be used to process card payments on the touchscreen without an additional PIN pad, runs on new Zebra handhelds implemented at Deichmann.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/retail-optimiser.de\/en\/deichmann-establishes-mobile-checkouts-with-gebit\/","og_locale":"en_US","og_type":"article","og_title":"Deichmann establishes mobile checkouts with Gebit - Retail Optimiser","og_description":"Footwear retailer Deichmann is testing mobile checkouts in its stores in Germany. The solution was developed by Gebit, the company's POS software supplier. The mobile checkout, which can be used to process card payments on the touchscreen without an additional PIN pad, runs on new Zebra handhelds implemented at Deichmann.","og_url":"https:\/\/retail-optimiser.de\/en\/deichmann-establishes-mobile-checkouts-with-gebit\/","og_site_name":"Retail Optimiser","article_published_time":"2025-02-13T08:22:24+00:00","article_modified_time":"2025-02-13T10:36:37+00:00","og_image":[{"width":1024,"height":631,"url":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2025\/02\/Deichmann-Gebit-Mobile-Kasse.jpg","type":"image\/jpeg"}],"author":"Bj\u00f6rn Weber","twitter_card":"summary_large_image","twitter_creator":"@RetailOptimiser","twitter_site":"@RetailOptimiser","twitter_misc":{"Written by":"Bj\u00f6rn Weber","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/retail-optimiser.de\/en\/deichmann-establishes-mobile-checkouts-with-gebit\/#article","isPartOf":{"@id":"https:\/\/retail-optimiser.de\/en\/deichmann-establishes-mobile-checkouts-with-gebit\/"},"author":{"name":"Bj\u00f6rn Weber","@id":"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/a004ef09e22c10b412f1a73e39b9a1ee"},"headline":"Deichmann establishes mobile checkouts with Gebit","datePublished":"2025-02-13T08:22:24+00:00","dateModified":"2025-02-13T10:36:37+00:00","mainEntityOfPage":{"@id":"https:\/\/retail-optimiser.de\/en\/deichmann-establishes-mobile-checkouts-with-gebit\/"},"wordCount":496,"image":{"@id":"https:\/\/retail-optimiser.de\/en\/deichmann-establishes-mobile-checkouts-with-gebit\/#primaryimage"},"thumbnailUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2025\/02\/Deichmann-Gebit-Mobile-Kasse.jpg","keywords":["Deichmann","Gebit","Tegut","Zebra Technologies"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/retail-optimiser.de\/en\/deichmann-establishes-mobile-checkouts-with-gebit\/","url":"https:\/\/retail-optimiser.de\/en\/deichmann-establishes-mobile-checkouts-with-gebit\/","name":"Deichmann establishes mobile checkouts with Gebit - Retail Optimiser","isPartOf":{"@id":"https:\/\/retail-optimiser.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/retail-optimiser.de\/en\/deichmann-establishes-mobile-checkouts-with-gebit\/#primaryimage"},"image":{"@id":"https:\/\/retail-optimiser.de\/en\/deichmann-establishes-mobile-checkouts-with-gebit\/#primaryimage"},"thumbnailUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2025\/02\/Deichmann-Gebit-Mobile-Kasse.jpg","datePublished":"2025-02-13T08:22:24+00:00","dateModified":"2025-02-13T10:36:37+00:00","author":{"@id":"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/a004ef09e22c10b412f1a73e39b9a1ee"},"description":"Footwear retailer Deichmann is testing mobile checkouts in its stores in Germany. The solution was developed by Gebit, the company's POS software supplier. The mobile checkout, which can be used to process card payments on the touchscreen without an additional PIN pad, runs on new Zebra handhelds implemented at Deichmann.","breadcrumb":{"@id":"https:\/\/retail-optimiser.de\/en\/deichmann-establishes-mobile-checkouts-with-gebit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/retail-optimiser.de\/en\/deichmann-establishes-mobile-checkouts-with-gebit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/retail-optimiser.de\/en\/deichmann-establishes-mobile-checkouts-with-gebit\/#primaryimage","url":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2025\/02\/Deichmann-Gebit-Mobile-Kasse.jpg","contentUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2025\/02\/Deichmann-Gebit-Mobile-Kasse.jpg","width":1024,"height":631,"caption":"Deichmann is testing mobile checkouts in its stores in Germany. The solution was developed by Gebit. (Photo: Deichmann)"},{"@type":"BreadcrumbList","@id":"https:\/\/retail-optimiser.de\/en\/deichmann-establishes-mobile-checkouts-with-gebit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/retail-optimiser.de\/en\/"},{"@type":"ListItem","position":2,"name":"Deichmann establishes mobile checkouts with Gebit"}]},{"@type":"WebSite","@id":"https:\/\/retail-optimiser.de\/en\/#website","url":"https:\/\/retail-optimiser.de\/en\/","name":"Retail Optimiser","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/retail-optimiser.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/a004ef09e22c10b412f1a73e39b9a1ee","name":"Bj\u00f6rn Weber","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2023\/02\/Portrait_Bjoern-Weber_40_rund_220x220px-96x96.jpg","url":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2023\/02\/Portrait_Bjoern-Weber_40_rund_220x220px-96x96.jpg","contentUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2023\/02\/Portrait_Bjoern-Weber_40_rund_220x220px-96x96.jpg","caption":"Bj\u00f6rn Weber"},"description":"Bj\u00f6rn Weber has been a journalist, analyst and consultant specialising in the retail and consumer goods industry for over 20 years. Prior to founding Fourspot, which is publishing The Retail Optimiser, Bj\u00f6rn Weber headed the international analyst group LZ Retailytics. Previously, he was Research Director Retail Technology and Head of Planet Retail in Germany. Before that, Bj\u00f6rn Weber was editor for IT &amp; logistics topics at Lebensmittel Zeitung for eight years. Bj\u00f6rn Weber is a member of the jury of the Retail Technology Award (Reta Europe) of the EHI. He is a regular speaker at events of the EHI, the NRF, industry media and the Consumer Goods Forum.","sameAs":["http:\/\/retail-optimiser.de"],"url":"https:\/\/retail-optimiser.de\/en\/author\/bjoernweber-english\/"}]}},"_links":{"self":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts\/20991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/comments?post=20991"}],"version-history":[{"count":4,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts\/20991\/revisions"}],"predecessor-version":[{"id":20995,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts\/20991\/revisions\/20995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/media\/20987"}],"wp:attachment":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/media?parent=20991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/categories?post=20991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/tags?post=20991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}