{"id":21138,"date":"2025-02-27T11:43:11","date_gmt":"2025-02-27T10:43:11","guid":{"rendered":"https:\/\/retail-optimiser.de\/niq-brandbank-migrates-to-bayards-gdsn-data-pool-byrd-b-synced\/"},"modified":"2025-02-27T11:54:56","modified_gmt":"2025-02-27T10:54:56","slug":"niq-brandbank-migrates-to-bayards-gdsn-data-pool-byrd-b-synced","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/niq-brandbank-migrates-to-bayards-gdsn-data-pool-byrd-b-synced\/","title":{"rendered":"NIQ Brandbank migrates to Bayard\u2019s GDSN data pool Byrd b-synced"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21138\" class=\"elementor elementor-21138 elementor-21131\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce053e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce053e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5b955d\" data-id=\"f5b955d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3260e3a elementor-widget elementor-widget-text-editor\" data-id=\"3260e3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NIQ Brandbank is switching its connection to the Global Data Synchronisation Network (GDSN) to Bayard&#8217;s Byrd b-synced technology. The Nielsen company is thus replacing its existing GDSN data pool technology with Bayard&#8217;s solution. NIQ Brandbank&#8217;s Shopper Experience Platform is already used by more than 5,500 manufacturers and retailers and manages the product content of around 350,000 products. Before being acquired by the Nielsen Group, Brandbank had already made a name for itself as a product content hub, first with Tesco and then with other British retail giants. By connecting to Byrd b-synced, NIQ Brandbank will enable its users to seamlessly exchange product content over the GDSN in the future.<\/p>\n<p>With this collaboration, NIQ Brandbank is responding to the increasing demand for GDSN connections in international markets. According to Steve Burdett, this is to both support their respective global customer base but also prepares their business to support GDSN as the \u201cglobal currency of product content management\u201d. The migration to Byrd b-synced not only serves current market requirements but also prepares the company for future developments in existing markets.<\/p>\n<p>According to Steve Burdett, the decision in favour of Byrd b-synced was made after an extensive evaluation of numerous providers. \u201cByrd b-synced&#8217;s state-of-the-art technology with its flexibility and high level of integration capability convinced us,\u201d reports Burdett. In addition to its technological superiority, he also praised Bayard&#8217;s extensive GDSN know-how: \u201cBayard\u2019s high expertise in all matters relating to the national design of the GDSN in the various European countries really impressed us.\u201d In addition to the German-speaking area, the Benelux countries, Poland, the Czech Republic and Slovakia are particularly important for NIQ Brandbank.<\/p>\n<h3><strong>Bayard convinces with technology and know-how<\/strong><\/h3>\n<p>\u201cWe are delighted that more and more product content platforms around the world are recognising the outstanding quality of our technology and relying on Byrd b-synced for their GDSN connection,\u201d says Bj\u00f6rn Bayard, Managing Director of Bayard.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>NIQ Brandbank is switching its connection to the Global Data Synchronisation Network (GDSN) to Bayard&#8217;s Byrd b-synced technology. The Nielsen company is thus replacing its existing GDSN data pool technology with Bayard&#8217;s solution. <\/p>\n","protected":false},"author":28,"featured_media":21134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[1072,2355,2354,133],"class_list":["post-21138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-bayard-en","tag-nielsen-en","tag-niq-brandbank-en","tag-tesco-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NIQ Brandbank migrates to Bayard\u2019s GDSN data pool Byrd b-synced - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"NIQ Brandbank is switching its connection to the Global Data Synchronisation Network (GDSN) to Bayard&#039;s Byrd b-synced technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/niq-brandbank-migrates-to-bayards-gdsn-data-pool-byrd-b-synced\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIQ Brandbank migrates to Bayard\u2019s GDSN data pool Byrd b-synced - 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