{"id":2118,"date":"2020-07-06T08:34:50","date_gmt":"2020-07-06T08:34:50","guid":{"rendered":"https:\/\/retail-optimiser.de\/ms-ends-time-of-the-points-with-digital-loyalty-scheme\/"},"modified":"2020-07-06T08:48:12","modified_gmt":"2020-07-06T08:48:12","slug":"ms-ends-time-of-the-points-with-digital-loyalty-scheme","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/ms-ends-time-of-the-points-with-digital-loyalty-scheme\/","title":{"rendered":"M&S ends time of the points with digital loyalty scheme"},"content":{"rendered":"\t\t
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Marks & Spencer changes the logic of its loyalty scheme Sparks completely when relaunching is in a digital form on Thursday this week. In line with its transformation programme, which includes the start of selling M&S products via Ocado later this year, the British food and apparel retailer is offering the digital version of its loyalty scheme as a more personalised experience with instant rewards and opportunities to support charities.<\/p>

Through the relaunched Sparks scheme M&S aims to know its customers better and will be providing more personalised offers. Jeremy Pee, Chief Digital & Data Officer said: \u201cWith a Digital First approach, it\u2019s simpler and easier to use but also builds our relationship with customers through a more personalised experience.\u201d<\/p>

Shopping for free<\/strong><\/h3>

The new programme will remove points and sale access tiers \u2013 and introduce new instant rewards to deliver immediate value for shopping with M&S. New features of the relaunched Sparks include a guarantee that every week one customer in every UK store will be rewarded with their shopping for free from M&S.<\/p>

According to the retailer, donating to a member-selected charity has been one of the scheme\u2019s most popular features. The retailer undertook a review to ensure its Sparks charity partners reflect the causes that matter most to members. Ahead of relaunch, it added 25 new charity partners to expand to 35 in total.<\/p>

Under its Digital & Data team, M&S has significantly invested in its behind the scenes capabilities in order to deliver a better overall experience for customers, with new expertise across critical areas such as Loyalty, Data Science and Digital Products. The team are focused on delivering a better, more personalised experience for all customers, with the Sparks relaunch a significant step towards that.<\/p>

The new scheme will be hosted through an updated M&S App with all features of the relaunched scheme fully integrated online. New members can download their Sparks card via the App straight to their phone or stored to their M&S online account and start shopping straight away to be in with a chance of an instant reward – either in store or online. Physical cards will also continue to be available.<\/p>

This supports the clear acceleration of customers turning to shopping online in recent months which M&S, along with the wider retail sector, has experienced among its customers. Over 365,000 existing customers shopped M&S.com for the first-time during lockdown, and M&S has seen over 700,000 new downloads of its App since March.<\/p>

Over 40,000 employees of M&S have been trialling the scheme ahead of the customer launch, testing the experience and interface.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Marks & Spencer changes the logic of its loyalty scheme Sparks completely when relaunching is in a digital form on Thursday this week. In line with its transformation programme, which includes the start of selling M&S products via Ocado later this year, the British food and apparel retailer is offering the digital version of its …<\/p>\n","protected":false},"author":4,"featured_media":2114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[116,117],"class_list":["post-2118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-marks-spencer-en","tag-ocado-en"],"yoast_head":"\nM&S end time of the points - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Marks & Spencer changes the logic of its loyalty scheme Sparks completely when relaunching is in a digital form on Thursday this week. 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