{"id":21191,"date":"2025-03-04T10:56:43","date_gmt":"2025-03-04T09:56:43","guid":{"rendered":"https:\/\/retail-optimiser.de\/galeria-trials-buetemas-digital-ai-assistant\/"},"modified":"2025-03-04T10:58:10","modified_gmt":"2025-03-04T09:58:10","slug":"galeria-trials-buetemas-digital-ai-assistant","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/galeria-trials-buetemas-digital-ai-assistant\/","title":{"rendered":"Galeria trials B\u00fctema\u2019s digital AI assistant"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21191\" class=\"elementor elementor-21191 elementor-21184\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bde99f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bde99f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a97db80\" data-id=\"a97db80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-226b475 elementor-widget elementor-widget-text-editor\" data-id=\"226b475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Department store operator Galeria has introduced a digital AI assistant from B\u00fctema in a proof-of-concept phase to improve the shopping experience. The trial is taking place in the lingerie department of the Galeria store in Bonn. The AI-powered solution, called Verena, enables customers to access digital services by scanning a QR code with their smartphone. The AI assistant is based on an integration of ChatGPT and works in any language.<\/p>\n<p>To ensure seamless integration, QR codes were placed in the changing rooms of the lingerie department. Scanning the code gives customers direct access to various functions. They can use the chatbot to call the salesperson, whose request will appear in B\u00fctema&#8217;s InStore Assistant App Karl. This solution, which is already in use at Galeria, offers options for price and stock checks, as well as information on available colours and sizes. As soon as one member of staff has dealt with the request, it disappears from the view of the others, thus avoiding double processing.<\/p>\n<p>Customers can also use the QR code to access all relevant product information, check alternative colours and sizes, and receive recommendations for matching items. This allows for quick orientation without the need to consult a sales associate. An LED poster has been installed in the department to promote the AI assistant.<\/p>\n<h3><strong>B\u00fctema continues to grow<\/strong><\/h3>\n<p>B\u00fctema is on course for further growth. Last week, the digital signage specialist acquired Wedeko, a company that is also successful in this field. By integrating Wedeko&#8217;s technologies, B\u00fctema expands its portfolio and strengthens its market position. Wedeko will remain a brand and will continue to serve its existing customers from its location in Erbach.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Department store operator Galeria has introduced a digital AI assistant from B\u00fctema in a proof-of-concept phase to improve the shopping experience. The trial is taking place in the lingerie department of the Galeria store in Bonn.<\/p>\n","protected":false},"author":28,"featured_media":21187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[2034,1493,2361],"class_list":["post-21191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-buetema-en","tag-galeria-en","tag-wedeko-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Galeria trials B\u00fctema\u2019s digital AI assistant - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Galeria has introduced a digital AI assistant from B\u00fctema in a proof-of-concept phase to improve the shopping experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/galeria-trials-buetemas-digital-ai-assistant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Galeria trials B\u00fctema\u2019s digital AI assistant - 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