{"id":21319,"date":"2025-03-26T11:56:35","date_gmt":"2025-03-26T10:56:35","guid":{"rendered":"https:\/\/retail-optimiser.de\/marks-spencer-shoppers-can-select-wine-with-preferablis-ai-tool\/"},"modified":"2025-03-26T12:20:30","modified_gmt":"2025-03-26T11:20:30","slug":"marks-spencer-shoppers-can-select-wine-with-preferablis-ai-tool","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/marks-spencer-shoppers-can-select-wine-with-preferablis-ai-tool\/","title":{"rendered":"Marks &#038; Spencer shoppers can select wine with Preferabli\u2019s AI tool"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21319\" class=\"elementor elementor-21319 elementor-21309\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4d9398 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4d9398\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7e39e7\" data-id=\"b7e39e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-706941d elementor-widget elementor-widget-text-editor\" data-id=\"706941d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>British retailer Marks &amp; Spencer (M&amp;S) has unveiled an AI-powered Wine Finder, designed to enhance the wine shopping experience for its customers. The tool is accessible via the retailer\u2019s online platform and in twenty stores across the UK, where dedicated QR codes facilitate its use.<\/p>\n<p>The M&amp;S Wine Finder provides personalised wine recommendations based on individual preferences, leveraging the proprietary AI solution developed by Preferabli. In addition to delivering accurate, consistent, and impartial content for all adult beverages in M&amp;S\u2019 inventory, the tool also incorporates advanced discovery and AI personalisation features.<\/p>\n<p>The Preferabli solution is flexible as it can operate independently or be integrated seamlessly with a retailer\u2019s existing IT infrastructure. The platform is capable of processing various data streams, including inventories as well as search and purchase histories.<\/p>\n<h3><strong>Providing sommelier-like guidance<\/strong><\/h3>\n<p>At M&amp;S, customers can access the web-based experience directly, eliminating the need for a separate app download. However, Wine Finder has also been integrated into the retailer\u2019s Food app, enabling users to conveniently add selected wines to their digital shopping list and check real-time availability across more than 500 UK locations.<\/p>\n<p>Wine Finder engages users by asking a series of questions regarding their taste preferences before generating tailored recommendations. This includes preferred flavour profiles and specific wine types. Additionally, the tool\u2019s discovery feature suggests wines with similar tasting profiles to those previously enjoyed by the customer, but from different grape varieties and regions. Overall, the M&amp;S Wine Finder offers a diverse selection of over 400 wines, encompassing red, white, ros\u00e9, and sparkling options.<\/p>\n<h3><strong>Bringing wine offer to a broader customer base<\/strong><\/h3>\n<p>M&amp;S aims to streamline the wine selection process, citing research that indicates nearly a quarter of shoppers spend more than ten minutes deliberating in the wine aisle. By offering swift, personalised recommendations, the retailer seeks to make wine selection more efficient and accessible to a broader customer base.<\/p>\n<p>\u201cWe know wine can be a difficult category to shop and it\u2019s important that we find new ways to support our customers when shopping our incredible range in store\u201d, said Caroline Thompson-Hill, Head of Beers, Wine and Spirits at M&amp;S Food: \u201cBy utilising AI, the Wine Finder tool helps encourage customers to try different regions, grapes and bottles they\u2019ve not considered before. By suggesting wines to try, we\u2019ll help customers make decisions in stores and hopefully find some new favourites.\u201d<\/p>\n<h3><strong>Extensive database<\/strong><\/h3>\n<p>Preferabli\u2019s proprietary database contains extensive attributes for millions of registered products, developed in collaboration with the world\u2019s largest group of Masters of Wine and Master Sommeliers. As a result, the company is confident in its ability to accommodate the range of any retailer. Preferabli previously established a similar partnership with the US retailer Albertsons, supporting its direct-to-consumer wine shipping platform, Vine &amp; Cellar Reserve, in California.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>British retailer Marks &#038; Spencer (M&#038;S) has unveiled an AI-powered Wine Finder, designed to enhance the wine shopping experience for its customers. The tool is accessible via the retailer\u2019s online platform and in twenty stores across the UK, where dedicated QR codes facilitate its use.<\/p>\n","protected":false},"author":9,"featured_media":21315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[219,116,2396],"class_list":["post-21319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-albertsons-en","tag-marks-spencer-en","tag-preferabli-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marks &amp; Spencer shoppers can select wine with Preferabli\u2019s AI tool - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Marks &amp; Spencer launched an AI-driven Wine Finder to offer personalised wine recommendations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/marks-spencer-shoppers-can-select-wine-with-preferablis-ai-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marks &amp; Spencer shoppers can select wine with Preferabli\u2019s AI tool - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Marks &amp; Spencer launched an AI-driven Wine Finder to offer personalised wine recommendations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/marks-spencer-shoppers-can-select-wine-with-preferablis-ai-tool\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-26T10:56:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-26T11:20:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2025\/03\/MS_Storefront.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gildas A\u00eftamer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gildas A\u00eftamer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/marks-spencer-shoppers-can-select-wine-with-preferablis-ai-tool\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/marks-spencer-shoppers-can-select-wine-with-preferablis-ai-tool\\\/\"},\"author\":{\"name\":\"Gildas A\u00eftamer\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/91e070cefb4f5de6f1809d8a7a8d4a0e\"},\"headline\":\"Marks &#038; 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