{"id":21595,"date":"2025-04-23T17:08:34","date_gmt":"2025-04-23T15:08:34","guid":{"rendered":"https:\/\/retail-optimiser.de\/foot-locker-personalises-customer-marketing-with-ometria\/"},"modified":"2025-04-23T17:17:35","modified_gmt":"2025-04-23T15:17:35","slug":"foot-locker-personalises-customer-marketing-with-ometria","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/foot-locker-personalises-customer-marketing-with-ometria\/","title":{"rendered":"Foot Locker personalises customer marketing with Ometria"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21595\" class=\"elementor elementor-21595 elementor-21586\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c46076 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c46076\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-225dfc9\" data-id=\"225dfc9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b95028d elementor-widget elementor-widget-text-editor\" data-id=\"b95028d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Foot Locker has opted for the Customer Data &amp; Experience Platform (CDXP) from British specialist Ometria. The shoe and clothing retailer wishes to accelerate its data-driven customer marketing to deepen relationships with its customers. The data platform is supposed to help creating a cohesive and personalised shopping experience across channels.<\/p>\n<p>Foot Locker wants to systematise customer data, which the company collects via its FLX Rewards loyalty programme on the platform. This way it expects to build deeper and more meaningful customer relationships. Stephanie Bleymaier, Vice President Loyalty &amp; CRM at Foot Locker, explains in a press release: \u201cOmetria&#8217;s data capabilities deliver real-time, actionable insights to our marketing team.\u201d This enabled the company to offer its customers a more personalised shopping experience.<\/p>\n<p>Ometria has developed its CDXP specifically for retailers. The platform consolidates all customer data collected and makes it available to the various communication channels. Users of the solution include Sephora, Monsoon, Creed and Vivienne Westwood.<\/p>\n<h3>One source feeds all channels<\/h3>\n<p>The Ometria CDXP draws data from all available sources, such as loyalty programmes, POS systems, merchandise management, e-commerce platforms, mobile apps and customer service, and consolidates them into meaningful buyer profiles. In this way, a holistic picture of the customer is created in real time. From this, the system derives preferences and predicts possible shopping behaviour.<\/p>\n<p>To create meaningful profiles, even for anonymous buyers, the software detects identifiers, for example from emails or cookie tracking data. The solution serves as a single source of truth for all customer contact channels and as a consent management platform for obtaining and documenting the necessary consent.<\/p>\n<h3>Retail data trains AI<\/h3>\n<p>Ometria uses proprietary AI models, specially trained with data from the retail sector. These are set to create suitable offers for customers based on their preferences for certain products, colours, fits or other characteristics. AI should also help to target them at a predicted time when a customer is likely to make the next purchase. It also calculates the expected customer lifetime value (CLV), the potential value of the customer during their relationship with the company.<\/p>\n<p>Generative AI supports the user to create marketing campaigns more quickly. With the help of just a few key terms, it promises to automatically generate marketing messages in the company\u2019s house style according to the target group.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Foot Locker is implementing the Customer Data &#038; Experience Platform (CDXP) from Ometria. Using the AI-based platform, the shoe and clothing retailer wants to create a cohesive and personalised shopping experience for its customers.<\/p>\n","protected":false},"author":7,"featured_media":21588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[2437,2434,2436,2435,819,2438],"class_list":["post-21595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-creed-en","tag-foot-locker-en","tag-monsoon-en","tag-ometria-en","tag-sephora-en","tag-vivienne-westwood-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Foot Locker personalises customer marketing with Ometria - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Foot Locker is implementing the Customer Data &amp; Experience Platform (CDXP) from Ometria. Using the AI-based platform, the shoe and clothing retailer wants to create a cohesive and personalised shopping experience for its customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/foot-locker-personalises-customer-marketing-with-ometria\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Foot Locker personalises customer marketing with Ometria - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Foot Locker is implementing the Customer Data &amp; Experience Platform (CDXP) from Ometria. Using the AI-based platform, the shoe and clothing retailer wants to create a cohesive and personalised shopping experience for its customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/foot-locker-personalises-customer-marketing-with-ometria\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-23T15:08:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-23T15:17:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2025\/04\/Footlocker-Neues-Store-Concept.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1187\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joachim Pinhammer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joachim Pinhammer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/retail-optimiser.de\/en\/foot-locker-personalises-customer-marketing-with-ometria\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/foot-locker-personalises-customer-marketing-with-ometria\/\"},\"author\":{\"name\":\"Joachim Pinhammer\",\"@id\":\"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/21fe29379b492eed8c65b1045da936dd\"},\"headline\":\"Foot Locker personalises customer marketing with Ometria\",\"datePublished\":\"2025-04-23T15:08:34+00:00\",\"dateModified\":\"2025-04-23T15:17:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/foot-locker-personalises-customer-marketing-with-ometria\/\"},\"wordCount\":390,\"image\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/foot-locker-personalises-customer-marketing-with-ometria\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2025\/04\/Footlocker-Neues-Store-Concept.jpg\",\"keywords\":[\"Creed\",\"Foot Locker\",\"Monsoon\",\"Ometria\",\"Sephora\",\"Vivienne Westwood\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/retail-optimiser.de\/en\/foot-locker-personalises-customer-marketing-with-ometria\/\",\"url\":\"https:\/\/retail-optimiser.de\/en\/foot-locker-personalises-customer-marketing-with-ometria\/\",\"name\":\"Foot Locker personalises customer marketing with Ometria - Retail Optimiser\",\"isPartOf\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/foot-locker-personalises-customer-marketing-with-ometria\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/foot-locker-personalises-customer-marketing-with-ometria\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2025\/04\/Footlocker-Neues-Store-Concept.jpg\",\"datePublished\":\"2025-04-23T15:08:34+00:00\",\"dateModified\":\"2025-04-23T15:17:35+00:00\",\"author\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/21fe29379b492eed8c65b1045da936dd\"},\"description\":\"Foot Locker is implementing the Customer Data & Experience Platform (CDXP) from Ometria. 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