{"id":22120,"date":"2025-06-11T16:36:34","date_gmt":"2025-06-11T14:36:34","guid":{"rendered":"https:\/\/retail-optimiser.de\/maeurer-wirtz-optimises-its-product-content-management-with-bayard\/"},"modified":"2025-06-11T16:36:50","modified_gmt":"2025-06-11T14:36:50","slug":"maeurer-wirtz-optimises-its-product-content-management-with-bayard","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/maeurer-wirtz-optimises-its-product-content-management-with-bayard\/","title":{"rendered":"M\u00e4urer &#038; Wirtz optimises its product content management with Bayard"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22120\" class=\"elementor elementor-22120 elementor-22115\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3762583 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3762583\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36f9886\" data-id=\"36f9886\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3492af elementor-widget elementor-widget-text-editor\" data-id=\"e3492af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u00e4urer &amp; Wirtz is working with Bayard on implementing an intelligent Product Information Management (PIM) system that will enable the company to aggregate product information from different sources and manage it efficiently. The manufacturer of branded fragrances such as <span style=\"font-weight: normal !msorm;\">4711, Les Destinations<\/span>, <span style=\"font-weight: normal !msorm;\">Tabac<\/span> und Betty Barclay will use this system to provide the retailers with quality-checked product content tailored to their requirements.<\/p>\n<p>The new PIM system will serve M\u00e4urer &amp; Wirtz as a single source of truth for all product content and will also provide the retailers with media assets such as images in the desired format. The new solution will be directly connected to the perfume manufacturer&#8217;s SAP system, eliminating data silos in favour of a unified system.<\/p>\n<p>With the new, consistent solution for product content management, M\u00e4urer &amp; Wirtz will minimise error-prone manual processes and provide its product data in a quality-checked and complete form in line with the individual requirements of retailers. The perfume manufacturer will also supply retailers with data from the system via the Global Data Synchronisation Network (GDSN).<\/p>\n<h3><strong>Bayard&#8217;s expertise in product content management<\/strong><\/h3>\n<p>Project manager Harald Ripp, Head of Sales Management at M\u00e4urer &amp; Wirtz, is very satisfied with the support provided by Bayard\u2019s team: \u201cThe experts at Bayard have a deep understanding of the requirements for product content management and are very familiar with our industry.\u201d Other top companies in the beauty industry, such as Cosnova and Douglas, also rely on Bayard\u2019s experience and technology.<\/p>\n<p>\u201cThe partnership with Bayard and the implementation of a central PIM system are an expression of our commitment to innovation and quality,\u201d explains Harald Ripp: \u201cWe want not only supply our retail partners with excellent products, but also provide them with first-class service with transparent, up-to-date and high-quality product information \u2013 tailored to every requirement profile.\u201d The project is a milestone in the digital transformation of M\u00e4urer &amp; Wirtz and will also make the company&#8217;s internal processes more efficient.<\/p>\n<h3><strong>Digitisation and increased process efficiency<\/strong><\/h3>\n<p>With Bayard on board the project team, Harald Ripp is confident that the system will be up and running by autumn this year \u2013 around six months after the project start. He reports that the collaboration with the Cologne-based consultants has been very cooperative and efficient.<\/p>\n<p>The new Product Information Management system will also help M\u00e4urer &amp; Wirtz to create largely automated item sheets with specific requirements in Excel format, which some retail companies still expect from their suppliers. The fact that the system manages product content for e-commerce, such as image data and marketing information, as well as content for brick-and-mortar retail represents a significant step forward for M\u00e4urer &amp; Wirtz in terms of digitisation and increasing the efficiency of the company&#8217;s processes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>M\u00e4urer &#038; Wirtz is working with Bayard on implementing an intelligent Product Information Management (PIM) system that will enable the company to aggregate product information from different sources and manage it efficiently. The manufacturer of branded fragrances will use this system to provide the retailers with quality-checked product content tailored to their requirements.<\/p>\n","protected":false},"author":4,"featured_media":22124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[1072,283,386,2503,454],"class_list":["post-22120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-bayard-en","tag-cosnova-en","tag-douglas-en","tag-maeurer-wirtz-en","tag-sap-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e4urer &amp; Wirtz optimises its product content management with Bayard - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"With Bayard, M\u00e4urer &amp; Wirtz is introducing a PIM system to provide retailers with validated and complete product information.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/maeurer-wirtz-optimises-its-product-content-management-with-bayard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e4urer &amp; Wirtz optimises its product content management with Bayard - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"With Bayard, M\u00e4urer &amp; Wirtz is introducing a PIM system to provide retailers with validated and complete product information.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/maeurer-wirtz-optimises-its-product-content-management-with-bayard\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-11T14:36:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-11T14:36:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2025\/06\/Maurer-Wirtz_Produktion_1024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bj\u00f6rn Weber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bj\u00f6rn Weber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/maeurer-wirtz-optimises-its-product-content-management-with-bayard\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/maeurer-wirtz-optimises-its-product-content-management-with-bayard\\\/\"},\"author\":{\"name\":\"Bj\u00f6rn Weber\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/a004ef09e22c10b412f1a73e39b9a1ee\"},\"headline\":\"M\u00e4urer &#038; 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