{"id":22915,"date":"2025-09-03T15:21:40","date_gmt":"2025-09-03T13:21:40","guid":{"rendered":"https:\/\/retail-optimiser.de\/aldi-nord-installs-digital-labels-from-solum-in-belgium\/"},"modified":"2025-09-03T15:35:18","modified_gmt":"2025-09-03T13:35:18","slug":"aldi-nord-installs-digital-labels-from-solum-in-belgium","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/aldi-nord-installs-digital-labels-from-solum-in-belgium\/","title":{"rendered":"Aldi Nord installs digital labels from SoluM in Belgium"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22915\" class=\"elementor elementor-22915 elementor-22907\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44d59c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44d59c6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8572f32\" data-id=\"8572f32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45abef2 elementor-widget elementor-widget-text-editor\" data-id=\"45abef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Belgium is the first country in which Aldi Nord is introducing electronic shelf labels in all stores. Outlets in East and West Flanders are currently being converted. By the end of the year, all 445 Aldi Nord stores in Belgium are to be equipped with digital labels.<\/p>\n<p>Unlike Aldi S\u00fcd, which surprisingly equipped all of its about 6,520 stores in all of its countries with labels from a single manufacturer \u2013 the Chinese supplier Hanshow \u2013 Aldi Nord will rely on more than one technology provider. Competitor Lidl also works with more than one supplier, having introduced digital labels from market leader VusionGroup and SoluM.<\/p>\n<p>In Belgium, Aldi Nord relies exclusively on SoluM, the supplier that once entered the market as a spin-off from Samsung. Aldi Nord is currently still negotiating with other technology suppliers. Ultimately, at least two providers will be allowed to supply the Essen-based discounter, with only one technology supplier being selected per country, according to employees of the discounter who spoke to <em>The Retail Optimiser<\/em> without wanting to be named.<\/p>\n<h3><strong>Yellow colour for bonus points<\/strong><\/h3>\n<p>Aldi Nord uses four-colour labels in Belgium to display information in red, white, black and yellow: red for special offers or price reductions, white for regular prices in the fixed range and yellow for products for which customers can collect bonus points in Aldi Nord&#8217;s new loyalty programme in Belgium.<\/p>\n<p>In a press release, Aldi Nord quotes its Belgian sales manager C\u00e9line Rotthier as saying: \u201cThe advantage for our customers is that we can respond even more quickly to price reductions and special offers.\u201d It is not entirely clear whether this really means more dynamic pricing in competition with Lidl or simply new efficiency in price communication on the shelves.<\/p>\n<div id=\"A6909D51_E9F7_D807_229F_AA5F2DAE4F0E\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For Belgium, Aldi Nord has chosen SoluM. The discount giant is currently still in negotiations with further technology providers for other countries. <\/p>\n","protected":false},"author":4,"featured_media":22911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[481,152,877,294,506,242,1663,2737,1988],"class_list":["post-22915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-aldi-nord-en","tag-aldi-sud","tag-hanshow-en","tag-lidl-en","tag-samsung-en","tag-schwarz-group-en","tag-solum-en","tag-vusion","tag-vusiongroup-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi Nord installs digital labels from SoluM in Belgium - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Belgium is the first country in which Aldi Nord is introducing electronic shelf labels in all stores. There, Aldi Nord has chosen SoluM. The discount giant is in negotiations with further technology providers for other countries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/aldi-nord-installs-digital-labels-from-solum-in-belgium\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aldi Nord installs digital labels from SoluM in Belgium - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Belgium is the first country in which Aldi Nord is introducing electronic shelf labels in all stores. There, Aldi Nord has chosen SoluM. The discount giant is in negotiations with further technology providers for other countries.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/aldi-nord-installs-digital-labels-from-solum-in-belgium\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-03T13:21:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-03T13:35:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2025\/09\/Aldi-Nord-SoluM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bj\u00f6rn Weber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bj\u00f6rn Weber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/retail-optimiser.de\/en\/aldi-nord-installs-digital-labels-from-solum-in-belgium\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/aldi-nord-installs-digital-labels-from-solum-in-belgium\/\"},\"author\":{\"name\":\"Bj\u00f6rn Weber\",\"@id\":\"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/a004ef09e22c10b412f1a73e39b9a1ee\"},\"headline\":\"Aldi Nord installs digital labels from SoluM in Belgium\",\"datePublished\":\"2025-09-03T13:21:40+00:00\",\"dateModified\":\"2025-09-03T13:35:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/aldi-nord-installs-digital-labels-from-solum-in-belgium\/\"},\"wordCount\":297,\"image\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/aldi-nord-installs-digital-labels-from-solum-in-belgium\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2025\/09\/Aldi-Nord-SoluM.jpg\",\"keywords\":[\"Aldi Nord\",\"Aldi S\u00fcd\",\"Hanshow\",\"Lidl\",\"Samsung\",\"Schwarz Group\",\"SoluM\",\"Vusion\",\"VusionGroup\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/retail-optimiser.de\/en\/aldi-nord-installs-digital-labels-from-solum-in-belgium\/\",\"url\":\"https:\/\/retail-optimiser.de\/en\/aldi-nord-installs-digital-labels-from-solum-in-belgium\/\",\"name\":\"Aldi Nord installs digital labels from SoluM in Belgium - Retail Optimiser\",\"isPartOf\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/aldi-nord-installs-digital-labels-from-solum-in-belgium\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/aldi-nord-installs-digital-labels-from-solum-in-belgium\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2025\/09\/Aldi-Nord-SoluM.jpg\",\"datePublished\":\"2025-09-03T13:21:40+00:00\",\"dateModified\":\"2025-09-03T13:35:18+00:00\",\"author\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/a004ef09e22c10b412f1a73e39b9a1ee\"},\"description\":\"Belgium is the first country in which Aldi Nord is introducing electronic shelf labels in all stores. 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