{"id":23022,"date":"2025-09-11T13:55:40","date_gmt":"2025-09-11T11:55:40","guid":{"rendered":"https:\/\/retail-optimiser.de\/albert-heijn-bundles-solutions-against-food-waste-in-customer-app\/"},"modified":"2025-09-11T13:58:40","modified_gmt":"2025-09-11T11:58:40","slug":"albert-heijn-bundles-solutions-against-food-waste-in-customer-app","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/albert-heijn-bundles-solutions-against-food-waste-in-customer-app\/","title":{"rendered":"Albert Heijn bundles solutions against food waste in customer app"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23022\" class=\"elementor elementor-23022 elementor-23012\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3707320 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3707320\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97c79a7\" data-id=\"97c79a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ce88d5 elementor-widget elementor-widget-text-editor\" data-id=\"3ce88d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Albert Heijn is stepping up the fight against food waste. The Ahold Delhaize subsidiary has developed a solution in-house that bundles its four existing initiatives against food waste in its customer app. The so-called \u2018Laatste Kans Koopjes\u2019 \u2013 Last Chance Bargains \u2013 offer dynamically graded discounts on products with a short shelf life. Customers can see the offers in real time in the app for each store before they even enter one of the retailer&#8217;s locations. With this initiative, Albert Heijn aims to increase the sale of marked-down products by 25 percent in order to save over five million kilograms of food.<\/p><p style=\"text-align: left;\">The \u2018Laatste Kans Koopjes\u2019 offers have been available in all of the retailer&#8217;s stores since September 8 and are visible in the Albert Heijn app. The closer a product is to its expiry date, the greater the discount \u2013 up to 70 percent. In the retailer&#8217;s stores, products are also marked with promotion stickers shortly before they reach their best-before date.<\/p><p style=\"text-align: left;\">Albert Heijn combines four existing food waste systems in its app. The \u2018AH Overblijvers\u2019 solution cuts down on food that is still edible shortly before or on the day of the best-before date, \u2018Groente &amp; fruitzakje\u2019, the fruit and vegetable bag, bundles surplus or slightly damaged goods in this product group, \u2018Dynamisch Afprijzen\u2019 adjusts prices in real time with the help of AI and \u2018Brood van Gisteren\u2019 allows Albert Heijn to sell baked goods from the previous day at a significantly reduced price. The combination of all initiatives provides the retailer&#8217;s customers with a transparent, store-specific overview of the number and discount of food products shortly before or on the day of the best-before date.<\/p><h3 style=\"text-align: left;\"><strong>Albert Heijn wants to halve food waste by 2030<\/strong><\/h3><p style=\"text-align: left;\">Nienke Tjerkstra, responsible for sustainability at Albert Heijn, says about the current initiative: \u201cThanks to this intelligent system, we expect to sell 25 percent more marked-down products and thus significantly reduce food waste.\u201d With this campaign, Albert Heijn aims to reduce food waste by 50 percent by 2030 \u2013 compared to the figures from 2016.<\/p><p style=\"text-align: left;\"><a href=\"https:\/\/retail-optimiser.de\/en\/albert-heijn-discounts-fresh-produce-dynamically-with-ai\/\">As the <em>Retail Optimiser<\/em> reported<\/a>, Albert Heijn has been increasing sales of fresh produce close to the best-before date by dynamically reducing prices throughout the day since the end of 2022. Albert Heijn uses an AI-based system in all stores equipped with electronic shelf labels. The solution not only dynamically adjusts prices throughout the day, but also takes into account historical sales data, local and seasonal factors, weather forecasts and current stock levels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Albert Heijn is stepping up the fight against food waste. The Ahold Delhaize subsidiary has developed a solution in-house that bundles its four existing initiatives against food waste in its customer app. The so-called \u2018Laatste Kans Koopjes\u2019 \u2013 Last Chance Bargains \u2013 offer dynamically graded discounts on products with a short shelf life. <\/p>\n","protected":false},"author":3,"featured_media":23018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[754,583],"class_list":["post-23022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-ahold-delhaize-en","tag-albert-heijn-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Albert Heijn bundles solutions against food waste in customer app - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Albert Heijn is stepping up the fight against food waste. 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The Ahold Delhaize subsidiary has developed a solution in-house that bundles its four existing initiatives against food waste in its customer app.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/albert-heijn-bundles-solutions-against-food-waste-in-customer-app\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-11T11:55:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-11T11:58:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2025\/09\/Albert-Heijn_FoodWaste_September2025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Annette B\u00f6hm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Annette B\u00f6hm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/albert-heijn-bundles-solutions-against-food-waste-in-customer-app\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/albert-heijn-bundles-solutions-against-food-waste-in-customer-app\\\/\"},\"author\":{\"name\":\"Annette B\u00f6hm\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/c8dbc1cee5f2849fa34a800711da7b93\"},\"headline\":\"Albert Heijn bundles solutions against food waste in customer app\",\"datePublished\":\"2025-09-11T11:55:40+00:00\",\"dateModified\":\"2025-09-11T11:58:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/albert-heijn-bundles-solutions-against-food-waste-in-customer-app\\\/\"},\"wordCount\":416,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/albert-heijn-bundles-solutions-against-food-waste-in-customer-app\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Albert-Heijn_FoodWaste_September2025.jpg\",\"keywords\":[\"Ahold Delhaize\",\"Albert Heijn\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/albert-heijn-bundles-solutions-against-food-waste-in-customer-app\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/albert-heijn-bundles-solutions-against-food-waste-in-customer-app\\\/\",\"name\":\"Albert Heijn bundles solutions against food waste in customer app - Retail Optimiser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/albert-heijn-bundles-solutions-against-food-waste-in-customer-app\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/albert-heijn-bundles-solutions-against-food-waste-in-customer-app\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Albert-Heijn_FoodWaste_September2025.jpg\",\"datePublished\":\"2025-09-11T11:55:40+00:00\",\"dateModified\":\"2025-09-11T11:58:40+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/c8dbc1cee5f2849fa34a800711da7b93\"},\"description\":\"Albert Heijn is stepping up the fight against food waste. 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