{"id":23263,"date":"2025-10-15T18:15:42","date_gmt":"2025-10-15T16:15:42","guid":{"rendered":"https:\/\/retail-optimiser.de\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\/"},"modified":"2025-10-15T18:17:10","modified_gmt":"2025-10-15T16:17:10","slug":"walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\/","title":{"rendered":"Walmart equips pallets with Wiliot\u2019s Bluetooth labels across the US"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23263\" class=\"elementor elementor-23263 elementor-23256\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef1ca0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef1ca0b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26b1710\" data-id=\"26b1710\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-accb366 elementor-widget elementor-widget-text-editor\" data-id=\"accb366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Walmart plans to equip Bluetooth tags from Wiliot to 90 million of its pallets by end of 2026. It is the largest rollout of this technology known globally. The decision was preceded by years of testing by the largest retailer of the world. Similar to passive RFID tags, these kind of Bluetooth labels, which Wiliot sells under the product name Pixels, don\u2019t need any kind of battery but react to existing networks. Different from RFID in logistics, the Bluetooth tags can communicate with the existing infrastructure such as Wi-Fi without the need of scanning but can also retrieved by standard mobile devices.<\/p>\n<p>With this move, Walmart feeds all tracking and tracing data of its pallet in real-time across its entire distribution network into its central systems aiming to improve inventory accuracy and cold chain compliance. Increasingly deploying AI in its supply chain systems, Walmart in building an infrastructure that minimises manual tasks and issues alerts whenever the location of the goods deviates from the plan. Walmart also looks at the data related to the ownership of the goods which can vary significantly based on the agreements with the suppliers.<\/p>\n<p>Wilots technology is already in use at 500 Walmart locations. By end if 2026, the rollout is expected to eventually cover the about 4,600 Walmart Supercenters and Neighborhood Markets, and the about 40 regional distribution centres in the US<em>.<\/em>\u00a0 Not yet included in the roll-out is the network of Walmart\u2019s cash and carry banner Sam\u2019s Club.<\/p>\n<h3><strong>Walmart prefers Bluetooth over RFID at pallet level <\/strong><\/h3>\n<p>According to Wiliot, its Bluetooth labels offer a longer read range compared to those RFID tags typically used in retail supply chains today. The higher price of the Bluetooth tags would be justified by the fact that no investments in additional new readers and access points are needed. RFID is also advanced over Bluetooth when it comes to high-speed, high-volume scanning of large groups of items. But for the tagging of the load carriers such as pallets, roll cages, boxes, totes or trucks, Bluetooth tags are sufficient in reading speed.<\/p>\n<p>\u201cWith Wiliot\u2019s ambient IoT technology, coupled with our AI systems, we\u2019re not only optimising our supply chain to make faster, smarter inventory decisions, but we\u2019re also tackling one of the hardest problems in retail \u2013 knowing exactly what we own and where it is at any given moment,\u201d says Greg Cathey, Walmart Senior Vice President of Transformation &amp; Innovation: \u201cThis enhanced visibility helps us deliver the consistent value, quality, and experience our customers expect.\u201d<\/p>\n<div id=\"A6909D51_E9F7_D807_229F_AA5F2DAE4F0E\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Walmart plans to equip Bluetooth tags from Wiliot to 90 million of its pallets by end of 2026. It is the largest rollout of this technology known globally. The decision was preceded by years of testing by the largest retailer of the world. <\/p>\n","protected":false},"author":4,"featured_media":23259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[146,2641],"class_list":["post-23263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-walmart-en","tag-wiliot-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Walmart equips pallets with Wiliot\u2019s Bluetooth labels across the US - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Walmart plans to equip Bluetooth tags from Wiliot to 90 million of its pallets by end of 2026. It is the largest rollout of this technology known globally. The decision was preceded by years of testing by the largest retailer of the world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Walmart equips pallets with Wiliot\u2019s Bluetooth labels across the US - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Walmart plans to equip Bluetooth tags from Wiliot to 90 million of its pallets by end of 2026. It is the largest rollout of this technology known globally. The decision was preceded by years of testing by the largest retailer of the world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-15T16:15:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T16:17:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2025\/10\/Walmart-distribution-center-in-Bentonville_Copyright-Walmart.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bj\u00f6rn Weber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bj\u00f6rn Weber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\\\/\"},\"author\":{\"name\":\"Bj\u00f6rn Weber\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/a004ef09e22c10b412f1a73e39b9a1ee\"},\"headline\":\"Walmart equips pallets with Wiliot\u2019s Bluetooth labels across the US\",\"datePublished\":\"2025-10-15T16:15:42+00:00\",\"dateModified\":\"2025-10-15T16:17:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\\\/\"},\"wordCount\":427,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Walmart-distribution-center-in-Bentonville_Copyright-Walmart.jpg\",\"keywords\":[\"Walmart\",\"Wiliot\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\\\/\",\"name\":\"Walmart equips pallets with Wiliot\u2019s Bluetooth labels across the US - Retail Optimiser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Walmart-distribution-center-in-Bentonville_Copyright-Walmart.jpg\",\"datePublished\":\"2025-10-15T16:15:42+00:00\",\"dateModified\":\"2025-10-15T16:17:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/a004ef09e22c10b412f1a73e39b9a1ee\"},\"description\":\"Walmart plans to equip Bluetooth tags from Wiliot to 90 million of its pallets by end of 2026. It is the largest rollout of this technology known globally. The decision was preceded by years of testing by the largest retailer of the world.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\\\/#primaryimage\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Walmart-distribution-center-in-Bentonville_Copyright-Walmart.jpg\",\"contentUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Walmart-distribution-center-in-Bentonville_Copyright-Walmart.jpg\",\"width\":1024,\"height\":683,\"caption\":\"Walmart plans to equip Bluetooth tags from Wiliot to 90 million of its pallets by end of 2026. It is the largest rollout of this technology known globally. (Photo: Walmart)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Walmart equips pallets with Wiliot\u2019s Bluetooth labels across the US\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/\",\"name\":\"Retail Optimiser\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/a004ef09e22c10b412f1a73e39b9a1ee\",\"name\":\"Bj\u00f6rn Weber\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Portrait_Bjoern-Weber_40_rund_220x220px-96x96.jpg\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Portrait_Bjoern-Weber_40_rund_220x220px-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Portrait_Bjoern-Weber_40_rund_220x220px-96x96.jpg\",\"caption\":\"Bj\u00f6rn Weber\"},\"description\":\"Bj\u00f6rn Weber has been a journalist, analyst and consultant specialising in the retail and consumer goods industry for over 20 years. Prior to founding Fourspot, which is publishing The Retail Optimiser, Bj\u00f6rn Weber headed the international analyst group LZ Retailytics. Previously, he was Research Director Retail Technology and Head of Planet Retail in Germany. Before that, Bj\u00f6rn Weber was editor for IT &amp; logistics topics at Lebensmittel Zeitung for eight years. Bj\u00f6rn Weber is a member of the jury of the Retail Technology Award (Reta Europe) of the EHI. He is a regular speaker at events of the EHI, the NRF, industry media and the Consumer Goods Forum.\",\"sameAs\":[\"http:\\\/\\\/retail-optimiser.de\"],\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/author\\\/bjoernweber-english\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Walmart equips pallets with Wiliot\u2019s Bluetooth labels across the US - Retail Optimiser","description":"Walmart plans to equip Bluetooth tags from Wiliot to 90 million of its pallets by end of 2026. It is the largest rollout of this technology known globally. The decision was preceded by years of testing by the largest retailer of the world.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/retail-optimiser.de\/en\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\/","og_locale":"en_US","og_type":"article","og_title":"Walmart equips pallets with Wiliot\u2019s Bluetooth labels across the US - Retail Optimiser","og_description":"Walmart plans to equip Bluetooth tags from Wiliot to 90 million of its pallets by end of 2026. It is the largest rollout of this technology known globally. The decision was preceded by years of testing by the largest retailer of the world.","og_url":"https:\/\/retail-optimiser.de\/en\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\/","og_site_name":"Retail Optimiser","article_published_time":"2025-10-15T16:15:42+00:00","article_modified_time":"2025-10-15T16:17:10+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2025\/10\/Walmart-distribution-center-in-Bentonville_Copyright-Walmart.jpg","type":"image\/jpeg"}],"author":"Bj\u00f6rn Weber","twitter_card":"summary_large_image","twitter_creator":"@RetailOptimiser","twitter_site":"@RetailOptimiser","twitter_misc":{"Written by":"Bj\u00f6rn Weber","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/retail-optimiser.de\/en\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\/#article","isPartOf":{"@id":"https:\/\/retail-optimiser.de\/en\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\/"},"author":{"name":"Bj\u00f6rn Weber","@id":"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/a004ef09e22c10b412f1a73e39b9a1ee"},"headline":"Walmart equips pallets with Wiliot\u2019s Bluetooth labels across the US","datePublished":"2025-10-15T16:15:42+00:00","dateModified":"2025-10-15T16:17:10+00:00","mainEntityOfPage":{"@id":"https:\/\/retail-optimiser.de\/en\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\/"},"wordCount":427,"image":{"@id":"https:\/\/retail-optimiser.de\/en\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\/#primaryimage"},"thumbnailUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2025\/10\/Walmart-distribution-center-in-Bentonville_Copyright-Walmart.jpg","keywords":["Walmart","Wiliot"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/retail-optimiser.de\/en\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\/","url":"https:\/\/retail-optimiser.de\/en\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\/","name":"Walmart equips pallets with Wiliot\u2019s Bluetooth labels across the US - Retail Optimiser","isPartOf":{"@id":"https:\/\/retail-optimiser.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/retail-optimiser.de\/en\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\/#primaryimage"},"image":{"@id":"https:\/\/retail-optimiser.de\/en\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\/#primaryimage"},"thumbnailUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2025\/10\/Walmart-distribution-center-in-Bentonville_Copyright-Walmart.jpg","datePublished":"2025-10-15T16:15:42+00:00","dateModified":"2025-10-15T16:17:10+00:00","author":{"@id":"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/a004ef09e22c10b412f1a73e39b9a1ee"},"description":"Walmart plans to equip Bluetooth tags from Wiliot to 90 million of its pallets by end of 2026. It is the largest rollout of this technology known globally. The decision was preceded by years of testing by the largest retailer of the world.","breadcrumb":{"@id":"https:\/\/retail-optimiser.de\/en\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/retail-optimiser.de\/en\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/retail-optimiser.de\/en\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\/#primaryimage","url":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2025\/10\/Walmart-distribution-center-in-Bentonville_Copyright-Walmart.jpg","contentUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2025\/10\/Walmart-distribution-center-in-Bentonville_Copyright-Walmart.jpg","width":1024,"height":683,"caption":"Walmart plans to equip Bluetooth tags from Wiliot to 90 million of its pallets by end of 2026. It is the largest rollout of this technology known globally. (Photo: Walmart)"},{"@type":"BreadcrumbList","@id":"https:\/\/retail-optimiser.de\/en\/walmart-equips-pallets-with-wiliots-bluetooth-labels-across-the-us\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/retail-optimiser.de\/en\/"},{"@type":"ListItem","position":2,"name":"Walmart equips pallets with Wiliot\u2019s Bluetooth labels across the US"}]},{"@type":"WebSite","@id":"https:\/\/retail-optimiser.de\/en\/#website","url":"https:\/\/retail-optimiser.de\/en\/","name":"Retail Optimiser","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/retail-optimiser.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/a004ef09e22c10b412f1a73e39b9a1ee","name":"Bj\u00f6rn Weber","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2023\/02\/Portrait_Bjoern-Weber_40_rund_220x220px-96x96.jpg","url":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2023\/02\/Portrait_Bjoern-Weber_40_rund_220x220px-96x96.jpg","contentUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2023\/02\/Portrait_Bjoern-Weber_40_rund_220x220px-96x96.jpg","caption":"Bj\u00f6rn Weber"},"description":"Bj\u00f6rn Weber has been a journalist, analyst and consultant specialising in the retail and consumer goods industry for over 20 years. Prior to founding Fourspot, which is publishing The Retail Optimiser, Bj\u00f6rn Weber headed the international analyst group LZ Retailytics. Previously, he was Research Director Retail Technology and Head of Planet Retail in Germany. Before that, Bj\u00f6rn Weber was editor for IT &amp; logistics topics at Lebensmittel Zeitung for eight years. Bj\u00f6rn Weber is a member of the jury of the Retail Technology Award (Reta Europe) of the EHI. He is a regular speaker at events of the EHI, the NRF, industry media and the Consumer Goods Forum.","sameAs":["http:\/\/retail-optimiser.de"],"url":"https:\/\/retail-optimiser.de\/en\/author\/bjoernweber-english\/"}]}},"_links":{"self":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts\/23263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/comments?post=23263"}],"version-history":[{"count":1,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts\/23263\/revisions"}],"predecessor-version":[{"id":23264,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts\/23263\/revisions\/23264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/media\/23259"}],"wp:attachment":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/media?parent=23263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/categories?post=23263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/tags?post=23263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}