{"id":23304,"date":"2025-10-22T12:02:44","date_gmt":"2025-10-22T10:02:44","guid":{"rendered":"https:\/\/retail-optimiser.de\/morrisons-equips-all-its-stores-with-vusiongroups-digital-labels\/"},"modified":"2025-10-22T12:19:27","modified_gmt":"2025-10-22T10:19:27","slug":"morrisons-equips-all-its-stores-with-vusiongroups-digital-labels","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/morrisons-equips-all-its-stores-with-vusiongroups-digital-labels\/","title":{"rendered":"Morrisons equips all its stores with VusionGroup\u2019s digital labels"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23304\" class=\"elementor elementor-23304 elementor-23297\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95fdb96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95fdb96\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ffa5a69\" data-id=\"ffa5a69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b26cb1b elementor-widget elementor-widget-text-editor\" data-id=\"b26cb1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Morrisons has decided to install electronic shelf labels from VusionGroup across all its 497 supermarkets in the coming year. In total, the British retailer has ordered more than 10.8 million labels from the technology vendor. Morrisons will also use the digital shelf labels to make instore picking of online orders easier and more accurate. The retailer plans to communicate savings with its loyalty scheme More Card and offers to customers via the digital labels.<\/p>\n<p>Morrisons will also integrate its shelf cameras into the rails that hold the ESLs. To analyse stock availability, Morrisons deploys cameras and software from US-based Focal Systems. With Captana, VusionGroup offers an own solution for Vision Recognition-based shelf analytics pursuing similar goals as Focal Systems.<\/p>\n<p>The market for electronic shelf labels (ESLs) has been slow to develop in the UK retail sector. Although the other three big retailers in the UK \u2013 Tesco, Sainsbury\u2019s and Asda \u2013 have been trialling ESLs in their stores and announcing projects for around three decades, they have not implemented them across the board. However, earlier this month, Asda announced to equip 250 of its Express stores, also with digital labels from VusionGroup, <a href=\"https:\/\/retail-optimiser.de\/en\/asda-rolls-out-vusiongroups-digital-labels-to-250-express-stores\/\">as reported by <em>The Retail Optimiser<\/em>.<\/a> Market leader Tesco is currently trialing the technology with VusionGroup and Hanshow in proof-of-concepts, <a href=\"https:\/\/retail-optimiser.de\/en\/tesco-is-piloting-digital-labels-from-vusiongroup-and-hanshow\/\">as reported by <em>The Retail Optimiser.<\/em><\/a><\/p>\n<h3><strong>First national UK retailer\u2019s roll-out<\/strong><\/h3>\n<p>\u201cWe are excited to be the first large supermarket group in the UK to introduce digital shelf edge labelling across our entire supermarket estate and look forward to rolling out the technology in 2026\u201d,\u00a0 says Gordon Macpherson, Group Productivity Director of Morrisons: \u201cThis latest investment further underlines our commitment to modernising and digitising our business to deliver an enhanced shopping experience for Morrisons customers.\u201d<\/p>\n<p>The adoption of VusionGroup&#8217;s digital labelling solution is the latest initiative in Morrisons digital technology programme, with other recent developments including the roll-out of shelf-edge cameras with Focal Systems, the introduction of a digital task management platform from Yoobic and plans to test Instacart\u2019s Caper smart cart.<\/p>\n<div id=\"A6909D51_E9F7_D807_229F_AA5F2DAE4F0E\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Morrisons has decided to install electronic shelf labels from VusionGroup across all its 497 supermarkets in the coming year. In total, the British retailer has ordered more than 10.8 million labels from the technology vendor.<\/p>\n","protected":false},"author":4,"featured_media":23300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[1215,772,649,2737,1988,665],"class_list":["post-23304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-focal-systems-en","tag-instacart-en","tag-morrisons-en","tag-vusion","tag-vusiongroup-en","tag-yoobic-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Morrisons equips all its stores with VusionGroup\u2019s digital labels - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Morrisons has decided to install electronic shelf labels from VusionGroup across all its 497 supermarkets in the coming year. 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