{"id":23837,"date":"2025-11-28T12:44:03","date_gmt":"2025-11-28T11:44:03","guid":{"rendered":"https:\/\/retail-optimiser.de\/kroger-upgrades-data-feeds-for-suppliers\/"},"modified":"2025-11-28T12:44:44","modified_gmt":"2025-11-28T11:44:44","slug":"kroger-upgrades-data-feeds-for-suppliers","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/kroger-upgrades-data-feeds-for-suppliers\/","title":{"rendered":"Kroger upgrades data feeds for suppliers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23837\" class=\"elementor elementor-23837 elementor-23827\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0e90f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0e90f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e85d9f\" data-id=\"6e85d9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72592d2 elementor-widget elementor-widget-text-editor\" data-id=\"72592d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kroger Precision Marketing, the retail media and advertising division of US-American retailer Kroger, has unveiled a series of enhancements to its proprietary data platform. These focus on advanced automation, applied artificial intelligence and expanded self-service capabilities.<\/p>\n<p>The upgrades are designed to give fast-moving consumer goods suppliers faster and more granular visibility into the behaviour of the 62 million US households that shop at Kroger yearly. This equates to over two billion in-store and digital transactions feed into the retailer\u2019s in-house 84.51\u00b0 Stratum data analytics platform yearly.<\/p>\n<p>A headline addition is Agent Monday, a customised machine-learning-driven performance briefing delivered by email to suppliers. The tool synthesises behavioural and retail performance signals from the preceding week, provide wider historical trends and includes a benchmark of competition. Already available to premium 84.51\u00b0 Stratum users, Agent Monday aims to significantly reduce manual analysis by pushing curated, actionable insight directly to suppliers\u2019 inboxes.<\/p>\n<h3><strong>Updated data feeds in 2026<\/strong><\/h3>\n<p>In addition, 84.51\u00b0 Stratum\u2019s consolidated dashboards will also undergo a comprehensive redesign in early 2026. The refresh will introduce flexible filtering, integrated visualisations and same-day custom attributes and segmentations. By unifying previously siloed performance and customer metrics into a single workspace, the dashboards are expected to improve suppliers\u2019 ability to respond swiftly to market shifts.<\/p>\n<p>Similarly, self-service data ordering is slated for launch in early 2026. The forthcoming capability will allow suppliers to configure and extract the precise datasets they require. A streamlined interface will support rapid integration with suppliers\u2019 internal data lakes and advanced modelling environments. Crucially, the pay-per-use commercial model is expected to ensure alignment with suppliers\u2019 individual operational needs.<\/p>\n<h3><strong>Enhanced data strategy reflects industry trend<\/strong><\/h3>\n<p>As retailers globally seek to monetise first-party data while strengthening supplier relationship, Kroger\u2019s overhaul mirrors developments seen elsewhere in the sector. Domestic rival Walmart, for instance, rebranded its own data platform from Luminate to Scintilla last year and expanded its capabilities announcing, among others, conversational AI tools for data interrogation and AI-generated research summaries.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kroger Precision Marketing, the retail media and advertising division of US-American retailer Kroger, has unveiled a series of enhancements to its proprietary data platform. These focus on advanced automation, applied artificial intelligence and expanded self-service capabilities.<\/p>\n","protected":false},"author":10,"featured_media":23830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[220,146],"class_list":["post-23837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-kroger-en","tag-walmart-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kroger upgrades data feeds for suppliers - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Kroger introduces new analytics features to give suppliers fast, relevant data insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/kroger-upgrades-data-feeds-for-suppliers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kroger upgrades data feeds for suppliers - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Kroger introduces new analytics features to give suppliers fast, relevant data insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/kroger-upgrades-data-feeds-for-suppliers\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-28T11:44:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-28T11:44:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2025\/11\/Kroger-Retail-Media.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gildas A\u00eftamer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gildas A\u00eftamer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/kroger-upgrades-data-feeds-for-suppliers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/kroger-upgrades-data-feeds-for-suppliers\\\/\"},\"author\":{\"name\":\"Gildas A\u00eftamer\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/f4e1fc9d7d5e03620c4032cd25b2ceb6\"},\"headline\":\"Kroger upgrades data feeds for suppliers\",\"datePublished\":\"2025-11-28T11:44:03+00:00\",\"dateModified\":\"2025-11-28T11:44:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/kroger-upgrades-data-feeds-for-suppliers\\\/\"},\"wordCount\":327,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/kroger-upgrades-data-feeds-for-suppliers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Kroger-Retail-Media.jpg\",\"keywords\":[\"Kroger\",\"Walmart\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/kroger-upgrades-data-feeds-for-suppliers\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/kroger-upgrades-data-feeds-for-suppliers\\\/\",\"name\":\"Kroger upgrades data feeds for suppliers - 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