{"id":25192,"date":"2026-02-20T13:46:05","date_gmt":"2026-02-20T12:46:05","guid":{"rendered":"https:\/\/retail-optimiser.de\/iceland-picks-stratacache-to-power-its-in-store-media\/"},"modified":"2026-02-20T13:58:58","modified_gmt":"2026-02-20T12:58:58","slug":"iceland-picks-stratacache-to-power-its-in-store-media","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/iceland-picks-stratacache-to-power-its-in-store-media\/","title":{"rendered":"Iceland picks Stratacache to power its in-store media"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25192\" class=\"elementor elementor-25192 elementor-25185\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48e8d92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48e8d92\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47b7b7b\" data-id=\"47b7b7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffe9a8d elementor-widget elementor-widget-text-editor\" data-id=\"ffe9a8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>British grocery retailer Iceland Foods selects American supplier Stratacache to deploy advanced digital display, content management and sensor-based analytics technology. The rollout will span 766 locations across both Iceland frozen food stores and The Food Warehouse supermarkets, significantly strengthening the retailer\u2019s in-store media capabilities.<\/p>\n<p>As retailers increasingly look to monetise physical footfall with the same level of accountability as digital channels, the ability to measure, validate, and optimise in-store advertising performance has become mission-critical. Stratacache\u2019s platform is designed to meet that challenge by turning in-store screens into a measurable, data-driven retail media channel.<\/p>\n<p>At the heart of the deployment is Stratacache\u2019s Walkbase solution, which delivers precise audience attribution without relying on cameras or biometric identifiers. Instead, highly accurate sensors using high-frequency radio waves track shopper movement, pathing, dwell time, and occupancy throughout the store. This behavioural data enables the calculation of real-time impressions and provides brand partners with clear, quantifiable performance metrics.<\/p>\n<h3><strong>Capturing instead of cameras<\/strong><\/h3>\n<p>Crucially, the technology detects presence and movement rather than capturing video. This approach offers two significant advantages: full alignment with consumer privacy best practices and greater operational reliability, as the system is unaffected by changes in lighting conditions or reflective surfaces that can compromise camera-based solutions.<\/p>\n<p>\u201cIn retail media, it\u2019s not enough to simply run ads in-store, you have to prove impressions and conversions\u201d points out Chris Riegel, founder and CEO of Stratacache. Early pilot results support the claim. McCormick condiment featured on Iceland\u2019s in-store digital screens recorded a 10 per cent uplift in sales during the nine-weeks campaign, alongside a 17 per cent increase in category share of transactions.<\/p>\n<h3><strong>Tapping in the ever-growing retail media market<\/strong><\/h3>\n<p>The decision positions Iceland to further diversify its revenue streams while capitalising on the UK retail media market, which is forecast to exceed 9 billion Euros by 2030. Media sales for the network will be jointly led by the Iceland Retail Media team and PRN Media Sales, Stratacache\u2019s retail media sales subsidiary.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>British grocery retailer Iceland Foods selects American supplier Stratacache to deploy advanced digital display, content management and sensor-based analytics technology. The rollout will span 766 locations across both Iceland frozen food stores and The Food Warehouse supermarkets.<\/p>\n","protected":false},"author":10,"featured_media":25188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[651,2819],"class_list":["post-25192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-iceland-en","tag-stratacache"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Iceland picks Stratacache to power its in-store media - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Iceland Foods selects American supplier Stratacache to deploy advanced in-store media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/iceland-picks-stratacache-to-power-its-in-store-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iceland picks Stratacache to power its in-store media - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Iceland Foods selects American supplier Stratacache to deploy advanced in-store media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/iceland-picks-stratacache-to-power-its-in-store-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-20T12:46:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-20T12:58:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/02\/Iceland-Stratacache.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gildas A\u00eftamer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gildas A\u00eftamer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/retail-optimiser.de\/en\/iceland-picks-stratacache-to-power-its-in-store-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/iceland-picks-stratacache-to-power-its-in-store-media\/\"},\"author\":{\"name\":\"Gildas A\u00eftamer\",\"@id\":\"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/f4e1fc9d7d5e03620c4032cd25b2ceb6\"},\"headline\":\"Iceland picks Stratacache to power its in-store media\",\"datePublished\":\"2026-02-20T12:46:05+00:00\",\"dateModified\":\"2026-02-20T12:58:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/iceland-picks-stratacache-to-power-its-in-store-media\/\"},\"wordCount\":334,\"image\":{\"@id\":\"https:\/\/retail-optimiser.de\/en\/iceland-picks-stratacache-to-power-its-in-store-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/02\/Iceland-Stratacache.jpg\",\"keywords\":[\"Iceland\",\"Stratacache\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/retail-optimiser.de\/en\/iceland-picks-stratacache-to-power-its-in-store-media\/\",\"url\":\"https:\/\/retail-optimiser.de\/en\/iceland-picks-stratacache-to-power-its-in-store-media\/\",\"name\":\"Iceland picks Stratacache to power its in-store media - 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