{"id":25964,"date":"2026-05-08T11:58:44","date_gmt":"2026-05-08T09:58:44","guid":{"rendered":"https:\/\/retail-optimiser.de\/albert-heijn-optimises-prices-for-baked-goods-with-in-house-ai\/"},"modified":"2026-05-08T12:00:04","modified_gmt":"2026-05-08T10:00:04","slug":"albert-heijn-optimises-prices-for-baked-goods-with-in-house-ai","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/albert-heijn-optimises-prices-for-baked-goods-with-in-house-ai\/","title":{"rendered":"Albert Heijn optimises prices for baked goods with in-house AI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25964\" class=\"elementor elementor-25964 elementor-25957\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e74b5c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e74b5c6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0b43da\" data-id=\"a0b43da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8166ff3 elementor-widget elementor-widget-text-editor\" data-id=\"8166ff3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Albert Heijn has taken a further step in the fight against food waste. This week, the Ahold Delhaize subsidiary began rolling out its in-house developed solution for dynamic price management in the bakery department and combining it with the in-house programmed application for demand planning in this product range. Albert Heijn aims to align the volume of bakery products more precisely with actual demand per store and sell off overproduction during the day via increasing discounts.<\/p>\n<p>By summer 2025, Albert Heijn had already integrated the in-house developed demand planning solution \u2018Bak\u2019 across all its stores in the Netherlands. The AI-based application continuously provides store staff in the retailer\u2019s bakery departments with store-specific forecasts for the demand for bread and baked goods throughout the day. According to Albert Heijn its use of the application prevented 815,000 kilograms of bread and bakery waste across all its stores in the second half of last year.<\/p>\n<p>Since the beginning of May this year, Albert Heijn has been rolling out its in-house developed solution for dynamic pricing nationwide in its stores in the Netherlands, as a complement to Demand Planning. With this tool, the retailer dynamically reduces the retail prices of bakery products throughout the day and offers discounts of up to 70 per cent. For Albert Heijn customers, the discounted offers are visible in the store on electronic shelf labels and in the AH app under the \u2018Laatste Kans Koopjes\u2019 (Last Chance Bargains) section.<\/p>\n<h3><strong>Combating food waste with last-minute bargains<\/strong><\/h3>\n<p>The in-house developed solutions to combat food waste in the bakery department are part of Albert Heijn\u2019s comprehensive \u2018Laatste Kans Koopjes\u2019 concept. Through this initiative, products from various ranges are offered in stores at a lower price shortly before their best-before date expires. Customers can also view the offers store-specific in real time via the AH app, even before they enter one of the retailer\u2019s sites. <a href=\"https:\/\/retail-optimiser.de\/en\/albert-heijn-bundles-solutions-against-food-waste-in-customer-app\/\" target=\"_blank\" rel=\"noopener\"><em>The Retail Optimiser<\/em> reported<\/a><em>.<\/em><\/p>\n<p>Albert Heijn is working with its partners to reduce food waste throughout the entire supply chain \u2013 from producers, through suppliers and stores, right to the customer\u2019s home. The retailer has set a specific target: by 2030, it aims to reduce food waste by 50 per cent compared to 2026. Albert Heijn is thus going beyond the requirements of the EU directives on reducing food waste.<\/p>\n<h3><strong>AI teams at Albert Heijn<\/strong><\/h3>\n<p>Albert Heijn employs an in-house tech team for the deployment of AI, as <a href=\"https:\/\/retail-optimiser.de\/en\/albert-heijn-assists-shoppers-with-generative-ai\/\" target=\"_blank\" rel=\"noopener\"><em>The Retail Optimiser<\/em> reported<\/a>. The staff at the internal Gen AI Lab have not only developed the new solution for dynamic pricing in the bakery department, but also numerous functions in the Albert Heijn app, such as recipe search and meal planning, as well as solutions for AI-powered customer advice.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Albert Heijn has taken a further step in the fight against food waste. This week, the Ahold Delhaize subsidiary began rolling out its in-house developed solution for dynamic price management in the bakery department and combining it with the in-house programmed application for demand planning in this product range.<\/p>\n","protected":false},"author":3,"featured_media":25960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[33],"tags":[754,583],"class_list":["post-25964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ahold-delhaize-en","tag-albert-heijn-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Albert Heijn optimises prices for baked goods with in-house AI - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Albert Heijn connects its in-house developed solutions for baked goods demand planning with AI-powered dynamic pricing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/albert-heijn-optimises-prices-for-baked-goods-with-in-house-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Albert Heijn optimises prices for baked goods with in-house AI - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Albert Heijn connects its in-house developed solutions for baked goods demand planning with AI-powered dynamic pricing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/albert-heijn-optimises-prices-for-baked-goods-with-in-house-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-08T09:58:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-08T10:00:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/05\/Albert-Heijn-KI-Backstation_Mai_2026_1024px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"624\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Annette B\u00f6hm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Annette B\u00f6hm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/albert-heijn-optimises-prices-for-baked-goods-with-in-house-ai\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/albert-heijn-optimises-prices-for-baked-goods-with-in-house-ai\\\/\"},\"author\":{\"name\":\"Annette B\u00f6hm\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/c8dbc1cee5f2849fa34a800711da7b93\"},\"headline\":\"Albert Heijn optimises prices for baked goods with in-house AI\",\"datePublished\":\"2026-05-08T09:58:44+00:00\",\"dateModified\":\"2026-05-08T10:00:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/albert-heijn-optimises-prices-for-baked-goods-with-in-house-ai\\\/\"},\"wordCount\":457,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/albert-heijn-optimises-prices-for-baked-goods-with-in-house-ai\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Albert-Heijn-KI-Backstation_Mai_2026_1024px.jpg\",\"keywords\":[\"Ahold Delhaize\",\"Albert Heijn\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/albert-heijn-optimises-prices-for-baked-goods-with-in-house-ai\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/albert-heijn-optimises-prices-for-baked-goods-with-in-house-ai\\\/\",\"name\":\"Albert Heijn optimises prices for baked goods with in-house AI - 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