{"id":26094,"date":"2026-05-28T11:40:05","date_gmt":"2026-05-28T09:40:05","guid":{"rendered":"https:\/\/retail-optimiser.de\/guest-feature-parfois-expands-oracle-retail-cloud-use\/"},"modified":"2026-05-28T12:16:33","modified_gmt":"2026-05-28T10:16:33","slug":"guest-feature-parfois-expands-oracle-retail-cloud-use","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/guest-feature-parfois-expands-oracle-retail-cloud-use\/","title":{"rendered":"Guest Feature: Parfois expands Oracle Retail Cloud use"},"content":{"rendered":"\t\t
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Parfois is strengthening its retail technology foundation through a new project to migrate its merchandising ecosystem to Oracle Retail Cloud<\/a>, supporting the retailer\u2019s continued international growth and operational agility.<\/p>

The Portuguese fashion accessories brand operates more than 1,000 stores across 70 countries and is investing in a modern cloud-based merchandising platform<\/a> designed to improve scalability, flexibility, and responsiveness to business change.<\/p>

The initiative represents the next phase in Parfois\u2019 ongoing technology evolution and reflects the retailer\u2019s focus on building a future-ready retail architecture capable of supporting fast-moving global operations.<\/p>

Supporting global retail operations<\/strong><\/h3>

The migration to Oracle Retail Cloud is intended to modernise Parfois\u2019 merchandising architecture while maintaining continuity across critical retail processes. The project will also enable the retailer to benefit from ongoing innovations delivered through Oracle\u2019s cloud platform.<\/p>

By moving merchandising operations to the cloud, Parfois aims to strengthen operational resilience, improve responsiveness to market demands, and support future international expansion.<\/p>

Oracle Retail drives transformation<\/strong><\/h3>

Alberto Tha, Sales Senior Director Continental Europe \u2013 Retail at Oracle, highlighted the importance of modern technology foundations for retailers navigating growth and transformation: \u201cAs retailers look to modernise their technology landscape, having the right foundation and the right partners makes all the difference.\u201d<\/p>

Oracle Retail Cloud continues to support retailers looking to improve scalability, operational agility, and business responsiveness through cloud-based merchandising and retail management capabilities.<\/p>

Building a future-ready platform<\/strong><\/h3>

The project builds on Parfois\u2019 existing use of Oracle Retail technology and reflects the retailer\u2019s long-term strategy to modernise its technology landscape while supporting business continuity.<\/p>

According to Jes\u00fas Salceda, CTO at Parfois, the initiative reinforces the company\u2019s commitment to creating a strong and flexible technology foundation capable of supporting continued growth and evolving operational requirements.<\/p>

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\n\t\t\t\t\t\tWant to find out more?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tDiscover now how retail businesses have optimised the efficiency of their stores with Oracle Cloud for Retail.\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\tContact the experts at Oracle now! \t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Parfois is strengthening its retail technology foundation through a new project to migrate its merchandising ecosystem to Oracle Retail Cloud, supporting the retailer\u2019s continued international growth and operational agility.<\/p>\n","protected":false},"author":69,"featured_media":26082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1367,36],"tags":[1841,2989],"class_list":["post-26094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertorial-en","category-news-en","tag-oracle-en","tag-parfois"],"yoast_head":"\nGuest Feature: Parfois expands Oracle Retail Cloud use - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Parfois is strengthening its retail technology foundation through a new project to migrate its merchandising ecosystem to Oracle Retail Cloud, supporting the retailer\u2019s continued international growth and operational agility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/guest-feature-parfois-expands-oracle-retail-cloud-use\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guest Feature: Parfois expands Oracle Retail Cloud use - 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