{"id":26281,"date":"2026-06-08T15:25:29","date_gmt":"2026-06-08T13:25:29","guid":{"rendered":"https:\/\/retail-optimiser.de\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\/"},"modified":"2026-06-08T15:31:25","modified_gmt":"2026-06-08T13:31:25","slug":"deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\/","title":{"rendered":"Deichmann unifies store network infrastructure worldwide with Telef\u00f3nica"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26281\" class=\"elementor elementor-26281 elementor-26272\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97dde65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97dde65\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b27dc8\" data-id=\"2b27dc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cdd3b9 elementor-widget elementor-widget-text-editor\" data-id=\"7cdd3b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Footwear retailer Deichmann is rolling out a standardised network infrastructure in partnership with Spanish telecommunications company Telef\u00f3nica. Within a year, the company aims to equip 4,000 stores worldwide with Software-Defined Wide Area Network (SD-WAN) technology. This shall provide its retail outlets with reliable and fast access to standardised digital applications. The contracting parties explain this in the <em>Handelsblatt<\/em> podcast \u2018So klingt Wirtschaft\u2019.<\/p>\n<p>\u201cCustomers no longer think in terms of channels \u2013 they switch back and forth between online and in-store as a matter of course,\u201d says Oliver Hainke, Vice President of IT Infrastructure at Deichmann, describing the situation. Consumers expect to be able to pick up shoes they saw online in the evening from a store the next morning. That sounds simple, he says, but is technically very complex.<\/p>\n<p>The new network technology is intended to create an infrastructure that enables digital applications to be rolled out standardised across all locations and controlled centrally. Robust connectivity, scalability and security are essential prerequisites for omni-channel operations, explains Cigdem Mareski, Head of B2B Technical Delivery at Telef\u00f3nica Deutschland, concluding: \u201cNo network connection means a loss of revenue relatively quickly.\u201d<\/p>\n<h3>Centralised control orchestrates all locations<\/h3>\n<p>SD-WAN architecture is designed to offer greater flexibility and better control at lower costs compared to traditional MPLS (Multiprotocol Label Switching) network technology. MPLS requires specialised hardware and uses fixed connections from the provider. In contrast, SD-WAN dynamically combines different connection types such as the internet, LTE\/5G or even MPLS, and distributes traffic via software-controlled management based on application, quality and cost.<\/p>\n<p>The technology enables orchestration and control of multiple sites from a single user interface. With its so-called \u2018zero-touch provisioning\u2019, Telef\u00f3nica promises plug-and-play functionality for its routers. Once switched on, the device downloads its full configuration from Telef\u00f3nica\u2019s servers. The provider manages settings in the cloud and distributes them across all locations. It states that the equipment in a store can be replaced in a maximum of 30 minutes, with just 30 seconds of downtime. New SD-WAN devices can be integrated without any additional effort.<\/p>\n<h3>German stores already migrated<\/h3>\n<p>Deichmann has been working with the telecommunications provider since early 2025. In an initial step, the company, including its banner operation Snipes, migrated around 1,300 of its stores in Germany to Telef\u00f3nica as its internet service provider. With the current project, the retailer aims to standardise its digital infrastructure internationally as well.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Footwear retailer Deichmann is rolling out a standardised network infrastructure in partnership with Spanish telecommunications company Telef\u00f3nica. Within a year, the company aims to equip 4,000 stores worldwide with Software-Defined Wide Area Network (SD-WAN) technology. This shall provide its retail outlets with reliable and fast access to standardised digital applications. The contracting parties explain this in the Handelsblatt podcast \u2018So klingt Wirtschaft\u2019.<\/p>\n","protected":false},"author":8,"featured_media":26274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[411,3031,1432],"class_list":["post-26281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-deichmann-en","tag-snipes","tag-telefonica-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Deichmann unifies store network infrastructure worldwide with Telef\u00f3nica - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Footwear retailer Deichmann is rolling out a standardised network infrastructure in partnership with Spanish telecommunications company Telef\u00f3nica. Within a year, the company aims to equip 4,000 stores worldwide with Software-Defined Wide Area Network (SD-WAN) technology. This shall provide its retail outlets with reliable and fast access to standardised digital applications. The contracting parties explain this in the Handelsblatt podcast \u2018So klingt Wirtschaft\u2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deichmann unifies store network infrastructure worldwide with Telef\u00f3nica - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Footwear retailer Deichmann is rolling out a standardised network infrastructure in partnership with Spanish telecommunications company Telef\u00f3nica. Within a year, the company aims to equip 4,000 stores worldwide with Software-Defined Wide Area Network (SD-WAN) technology. This shall provide its retail outlets with reliable and fast access to standardised digital applications. The contracting parties explain this in the Handelsblatt podcast \u2018So klingt Wirtschaft\u2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-08T13:25:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T13:31:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/06\/DEICHMANN-ist-ein-Omnichannelanbieter-Fotohinweis-DEICHMANN-SE-Ruediger-Fessel_1024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"694\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joachim Pinhammer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joachim Pinhammer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\\\/\"},\"author\":{\"name\":\"Joachim Pinhammer\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/7d5ab9eafc6535721a931ef01561b1c1\"},\"headline\":\"Deichmann unifies store network infrastructure worldwide with Telef\u00f3nica\",\"datePublished\":\"2026-06-08T13:25:29+00:00\",\"dateModified\":\"2026-06-08T13:31:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\\\/\"},\"wordCount\":405,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/DEICHMANN-ist-ein-Omnichannelanbieter-Fotohinweis-DEICHMANN-SE-Ruediger-Fessel_1024.jpg\",\"keywords\":[\"Deichmann\",\"Snipes\",\"Telef\u00f3nica\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\\\/\",\"name\":\"Deichmann unifies store network infrastructure worldwide with Telef\u00f3nica - Retail Optimiser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/DEICHMANN-ist-ein-Omnichannelanbieter-Fotohinweis-DEICHMANN-SE-Ruediger-Fessel_1024.jpg\",\"datePublished\":\"2026-06-08T13:25:29+00:00\",\"dateModified\":\"2026-06-08T13:31:25+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/7d5ab9eafc6535721a931ef01561b1c1\"},\"description\":\"Footwear retailer Deichmann is rolling out a standardised network infrastructure in partnership with Spanish telecommunications company Telef\u00f3nica. Within a year, the company aims to equip 4,000 stores worldwide with Software-Defined Wide Area Network (SD-WAN) technology. This shall provide its retail outlets with reliable and fast access to standardised digital applications. The contracting parties explain this in the Handelsblatt podcast \u2018So klingt Wirtschaft\u2019.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\\\/#primaryimage\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/DEICHMANN-ist-ein-Omnichannelanbieter-Fotohinweis-DEICHMANN-SE-Ruediger-Fessel_1024.jpg\",\"contentUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/DEICHMANN-ist-ein-Omnichannelanbieter-Fotohinweis-DEICHMANN-SE-Ruediger-Fessel_1024.jpg\",\"width\":1024,\"height\":694,\"caption\":\"Deichmann aims to roll out digital applications to its stores more quickly using technology from Telef\u00f3nica. (Photo: Deichmann, R\u00fcdiger Fessel)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Deichmann unifies store network infrastructure worldwide with Telef\u00f3nica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/\",\"name\":\"Retail Optimiser\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/7d5ab9eafc6535721a931ef01561b1c1\",\"name\":\"Joachim Pinhammer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Joachim_Pinhammer_rund_220x219px-150x150.jpg\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Joachim_Pinhammer_rund_220x219px-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Joachim_Pinhammer_rund_220x219px-150x150.jpg\",\"caption\":\"Joachim Pinhammer\"},\"description\":\"Joachim Pinhammer supports retail and technology companies with consulting and marketing expertise. He was Senior Analyst and Research Director Retail Technology at the London-based analyst group Planet Retail. Prior to that, he was the global marketing director for the retail division of Wincor Nixdorf (now Diebold Nixdorf). Joachim Pinhammer is a regular speaker at events organised by Messe D\u00fcsseldorf (EuroShop and EuroCIS), the EHI and further industry conferences. His reports are regularly published by trade magazines and online retail industry media.\",\"sameAs\":[\"http:\\\/\\\/www.retail-optimiser.de\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/joachimpinhammer\\\/\"],\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/author\\\/joachimpinhammer-english\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Deichmann unifies store network infrastructure worldwide with Telef\u00f3nica - Retail Optimiser","description":"Footwear retailer Deichmann is rolling out a standardised network infrastructure in partnership with Spanish telecommunications company Telef\u00f3nica. Within a year, the company aims to equip 4,000 stores worldwide with Software-Defined Wide Area Network (SD-WAN) technology. This shall provide its retail outlets with reliable and fast access to standardised digital applications. The contracting parties explain this in the Handelsblatt podcast \u2018So klingt Wirtschaft\u2019.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/retail-optimiser.de\/en\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\/","og_locale":"en_US","og_type":"article","og_title":"Deichmann unifies store network infrastructure worldwide with Telef\u00f3nica - Retail Optimiser","og_description":"Footwear retailer Deichmann is rolling out a standardised network infrastructure in partnership with Spanish telecommunications company Telef\u00f3nica. Within a year, the company aims to equip 4,000 stores worldwide with Software-Defined Wide Area Network (SD-WAN) technology. This shall provide its retail outlets with reliable and fast access to standardised digital applications. The contracting parties explain this in the Handelsblatt podcast \u2018So klingt Wirtschaft\u2019.","og_url":"https:\/\/retail-optimiser.de\/en\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\/","og_site_name":"Retail Optimiser","article_published_time":"2026-06-08T13:25:29+00:00","article_modified_time":"2026-06-08T13:31:25+00:00","og_image":[{"width":1024,"height":694,"url":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/06\/DEICHMANN-ist-ein-Omnichannelanbieter-Fotohinweis-DEICHMANN-SE-Ruediger-Fessel_1024.jpg","type":"image\/jpeg"}],"author":"Joachim Pinhammer","twitter_card":"summary_large_image","twitter_creator":"@RetailOptimiser","twitter_site":"@RetailOptimiser","twitter_misc":{"Written by":"Joachim Pinhammer","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/retail-optimiser.de\/en\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\/#article","isPartOf":{"@id":"https:\/\/retail-optimiser.de\/en\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\/"},"author":{"name":"Joachim Pinhammer","@id":"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/7d5ab9eafc6535721a931ef01561b1c1"},"headline":"Deichmann unifies store network infrastructure worldwide with Telef\u00f3nica","datePublished":"2026-06-08T13:25:29+00:00","dateModified":"2026-06-08T13:31:25+00:00","mainEntityOfPage":{"@id":"https:\/\/retail-optimiser.de\/en\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\/"},"wordCount":405,"image":{"@id":"https:\/\/retail-optimiser.de\/en\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\/#primaryimage"},"thumbnailUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/06\/DEICHMANN-ist-ein-Omnichannelanbieter-Fotohinweis-DEICHMANN-SE-Ruediger-Fessel_1024.jpg","keywords":["Deichmann","Snipes","Telef\u00f3nica"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/retail-optimiser.de\/en\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\/","url":"https:\/\/retail-optimiser.de\/en\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\/","name":"Deichmann unifies store network infrastructure worldwide with Telef\u00f3nica - Retail Optimiser","isPartOf":{"@id":"https:\/\/retail-optimiser.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/retail-optimiser.de\/en\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\/#primaryimage"},"image":{"@id":"https:\/\/retail-optimiser.de\/en\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\/#primaryimage"},"thumbnailUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/06\/DEICHMANN-ist-ein-Omnichannelanbieter-Fotohinweis-DEICHMANN-SE-Ruediger-Fessel_1024.jpg","datePublished":"2026-06-08T13:25:29+00:00","dateModified":"2026-06-08T13:31:25+00:00","author":{"@id":"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/7d5ab9eafc6535721a931ef01561b1c1"},"description":"Footwear retailer Deichmann is rolling out a standardised network infrastructure in partnership with Spanish telecommunications company Telef\u00f3nica. Within a year, the company aims to equip 4,000 stores worldwide with Software-Defined Wide Area Network (SD-WAN) technology. This shall provide its retail outlets with reliable and fast access to standardised digital applications. The contracting parties explain this in the Handelsblatt podcast \u2018So klingt Wirtschaft\u2019.","breadcrumb":{"@id":"https:\/\/retail-optimiser.de\/en\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/retail-optimiser.de\/en\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/retail-optimiser.de\/en\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\/#primaryimage","url":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/06\/DEICHMANN-ist-ein-Omnichannelanbieter-Fotohinweis-DEICHMANN-SE-Ruediger-Fessel_1024.jpg","contentUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/06\/DEICHMANN-ist-ein-Omnichannelanbieter-Fotohinweis-DEICHMANN-SE-Ruediger-Fessel_1024.jpg","width":1024,"height":694,"caption":"Deichmann aims to roll out digital applications to its stores more quickly using technology from Telef\u00f3nica. (Photo: Deichmann, R\u00fcdiger Fessel)"},{"@type":"BreadcrumbList","@id":"https:\/\/retail-optimiser.de\/en\/deichmann-unifies-store-network-infrastructure-worldwide-with-telefonica\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/retail-optimiser.de\/en\/"},{"@type":"ListItem","position":2,"name":"Deichmann unifies store network infrastructure worldwide with Telef\u00f3nica"}]},{"@type":"WebSite","@id":"https:\/\/retail-optimiser.de\/en\/#website","url":"https:\/\/retail-optimiser.de\/en\/","name":"Retail Optimiser","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/retail-optimiser.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/7d5ab9eafc6535721a931ef01561b1c1","name":"Joachim Pinhammer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2020\/05\/Joachim_Pinhammer_rund_220x219px-150x150.jpg","url":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2020\/05\/Joachim_Pinhammer_rund_220x219px-150x150.jpg","contentUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2020\/05\/Joachim_Pinhammer_rund_220x219px-150x150.jpg","caption":"Joachim Pinhammer"},"description":"Joachim Pinhammer supports retail and technology companies with consulting and marketing expertise. He was Senior Analyst and Research Director Retail Technology at the London-based analyst group Planet Retail. Prior to that, he was the global marketing director for the retail division of Wincor Nixdorf (now Diebold Nixdorf). Joachim Pinhammer is a regular speaker at events organised by Messe D\u00fcsseldorf (EuroShop and EuroCIS), the EHI and further industry conferences. His reports are regularly published by trade magazines and online retail industry media.","sameAs":["http:\/\/www.retail-optimiser.de","https:\/\/www.linkedin.com\/in\/joachimpinhammer\/"],"url":"https:\/\/retail-optimiser.de\/en\/author\/joachimpinhammer-english\/"}]}},"_links":{"self":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts\/26281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/comments?post=26281"}],"version-history":[{"count":2,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts\/26281\/revisions"}],"predecessor-version":[{"id":26286,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts\/26281\/revisions\/26286"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/media\/26274"}],"wp:attachment":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/media?parent=26281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/categories?post=26281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/tags?post=26281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}