{"id":2633,"date":"2020-08-27T21:58:48","date_gmt":"2020-08-27T19:58:48","guid":{"rendered":"https:\/\/retail-optimiser.de\/alexa-guides-through-amazon-freshs-first-store\/"},"modified":"2020-09-02T11:26:32","modified_gmt":"2020-09-02T09:26:32","slug":"alexa-guides-through-amazon-freshs-first-store","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/alexa-guides-through-amazon-freshs-first-store\/","title":{"rendered":"Alexa guides through Amazon Fresh\u2019s first store"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2633\" class=\"elementor elementor-2633 elementor-2618\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6652421 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6652421\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82d7124\" data-id=\"82d7124\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba9b8eb elementor-widget elementor-widget-text-editor\" data-id=\"ba9b8eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today, Amazon opened the doors of its first Amazon Fresh supermarket in Woodland Hills, California for selected Prime customers on invitation. It will soon be open to all shoppers.<\/p><p>The <em>Retail Optimiser<\/em> had reported about the hight tech supermarket as it is the place in which the Dash Cart celebrates its debut, a shopping trolley that automatically logs products placed inside and processes payment as shoppers leave the store.<\/p><p>Amazon\u2019s Alexa virtual assistant is supposed to help customers manage shopping lists and navigate the store\u2019s aisles. But the new 3300-square-meter format has also many of human assistants such as those serving behind counters with fresh meat and fish and is obviously fully designed to serve as picking location for same-day delivery to Prime member\u2019s homes without fee.<\/p><h3>Picking is done manually<\/h3><p>Reports about an embedded mini fulfilment centre with picking automation for home delivery have turned out to be a fantasy of journalists. In fact, the goods are picked from the ordinary shelves manually.<\/p><p>The assortment is a mix of a wide range of produce as well as Amazon, Whole Food and manufacturer branded goods.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d002fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d002fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b73013\" data-id=\"4b73013\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc06321 elementor-widget elementor-widget-video\" data-id=\"dc06321\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/media.corporate-ir.net\/media_files\/IROL\/17\/176060\/Amazon%20Fresh%20Store%20B-roll_Audio.mp4\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f6604e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f6604e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da001bd\" data-id=\"da001bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e31fd1 elementor-widget elementor-widget-text-editor\" data-id=\"1e31fd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>The world&#8217;s first Amazon Fresh supermarket has opened: A short tour provides insights into Amazon&#8217;s food strategy. (Video: Amazon)<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7962ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7962ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ddc8238\" data-id=\"ddc8238\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d339e37 elementor-widget elementor-widget-button\" data-id=\"d339e37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/retail-optimiser.de\/en\/amazon-again-sets-the-pace-for-pos-technologies\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">More on Amazon's Dash Cart<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The world&#8217;s first Amazon Fresh supermarket has opened: A short tour provides insights into Amazon&#8217;s food strategy.<\/p>\n","protected":false},"author":4,"featured_media":2622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[141,255],"class_list":["post-2633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-amazon-en","tag-amazon-fresh-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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