{"id":26542,"date":"2026-06-29T13:01:21","date_gmt":"2026-06-29T11:01:21","guid":{"rendered":"https:\/\/retail-optimiser.de\/turkish-body-care-retailer-gratis-opts-for-vusion\/"},"modified":"2026-06-29T13:02:14","modified_gmt":"2026-06-29T11:02:14","slug":"turkish-body-care-retailer-gratis-opts-for-vusion","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/turkish-body-care-retailer-gratis-opts-for-vusion\/","title":{"rendered":"Turkish body care retailer Gratis opts for Vusion"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26542\" class=\"elementor elementor-26542 elementor-26532\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f37fc04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f37fc04\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e96cd84\" data-id=\"e96cd84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db42383 elementor-widget elementor-widget-text-editor\" data-id=\"db42383\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Gratis, one of Turkey\u2019s leading retailers for beauty and personal care products, will equip 300 stores in Turkey with around two million electronic shelf labels from Vusion. The rollout marks the first phase of a broader digitalisation strategy based on Vusion\u2019s connected store platform. Gratis expects to complete the first phase by the beginning of the second half of 2026.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The project will enable Gratis to improve operational efficiency in its stores, reduce the time store staff spend on manual tasks on the sales\u00a0floor\u00a0and increase execution accuracy. The rollout will also create a foundation for future innovation initiatives, which may include retail media, digital customer\u00a0engagement\u00a0and Connected Store services.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cVusion\u2019s\u00a0end-to-end platform, proven execution capabilities and innovation roadmap made them the right choice for this deployment,\u201d says\u00a0Aykut Demirci, Vice President of Sales at Gratis: \u201cThe solution will help us improve pricing agility, operational efficiency and the overall in-store experience for our customers.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span data-ccp-props=\"{}\">\u00a0<\/span><b><span data-contrast=\"auto\">Cisco-native infrastructure as advantage\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Gratis chose Vusion because of the breadth of its platform functionalities, its proven implementation capabilities, its Cisco-native infrastructure and the robustness of its industrial manufacturing processes. The decision was further supported by the close collaboration between both teams throughout the evaluation and implementation phase.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Vusion\u00a0sees the contract as\u00a0an important step\u00a0in the Turkish market. Gratis\u00a0operates\u00a0more than 800 stores in 81 cities across\u00a0Turkey\u00a0and serves millions of customers. The company aims to grow to 1,500 stores by 2030.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Gratis, one of Turkey\u2019s leading retailers for beauty and personal care products, will equip 300 stores in Turkey with around two million electronic shelf labels from Vusion. The rollout marks the first phase of a broader digitalisation strategy based on Vusion\u2019s connected store platform.<\/p>\n","protected":false},"author":28,"featured_media":26538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[3048,2738],"class_list":["post-26542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-gratis","tag-vusion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turkish body care retailer Gratis opts for Vusion - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Gratis will roll out Vusion\u2019s electronic shelf labels in 300 stores in Turkey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/turkish-body-care-retailer-gratis-opts-for-vusion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turkish body care retailer Gratis opts for Vusion - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Gratis will roll out Vusion\u2019s electronic shelf labels in 300 stores in Turkey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/turkish-body-care-retailer-gratis-opts-for-vusion\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-29T11:01:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-29T11:02:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/06\/Vusion_Gratis.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"638\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Magdalena Nowak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magdalena Nowak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/turkish-body-care-retailer-gratis-opts-for-vusion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/turkish-body-care-retailer-gratis-opts-for-vusion\\\/\"},\"author\":{\"name\":\"Magdalena Nowak\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/cafde44c4c716bc9602038de6b3c3e5c\"},\"headline\":\"Turkish body care retailer Gratis opts for Vusion\",\"datePublished\":\"2026-06-29T11:01:21+00:00\",\"dateModified\":\"2026-06-29T11:02:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/turkish-body-care-retailer-gratis-opts-for-vusion\\\/\"},\"wordCount\":247,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/turkish-body-care-retailer-gratis-opts-for-vusion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Vusion_Gratis.jpg\",\"keywords\":[\"Gratis\",\"Vusion\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/turkish-body-care-retailer-gratis-opts-for-vusion\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/turkish-body-care-retailer-gratis-opts-for-vusion\\\/\",\"name\":\"Turkish body care retailer Gratis opts for Vusion - 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