{"id":2656,"date":"2020-09-01T17:08:40","date_gmt":"2020-09-01T15:08:40","guid":{"rendered":"https:\/\/retail-optimiser.de\/lenta-plans-location-based-promotions-with-zebra\/"},"modified":"2024-06-06T16:53:52","modified_gmt":"2024-06-06T14:53:52","slug":"lenta-plans-location-based-promotions-with-zebra","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/lenta-plans-location-based-promotions-with-zebra\/","title":{"rendered":"Lenta plans location-based promotions with Zebra"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2656\" class=\"elementor elementor-2656 elementor-2647\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52b6242 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52b6242\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1185c60\" data-id=\"1185c60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e525b14 elementor-widget elementor-widget-text-editor\" data-id=\"e525b14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>We added further facts to this article on 8 September 2020.<\/em><\/p>\n<p>Lenta turns its Zebra mobile self-scanners into navigation devices with software from Re-Vision and the indoor positioning specialists from Signify. Due to governmental hygiene regulations, many customers wanted to speed up their shopping in the huge hypermarkets.<\/p>\n<p>In one of its hypermarkets in St. Petersburg, Lenta is currently piloting a system that allows users of the self-scanning devices to navigate through the store. Lenta is relying on Philips Visible Light Communication for positioning. Implementation partners are the Dutch specialists from Signify. The technology is used to transmit data in the same way as the lighting in the store. Software partners are the self-scanning specialists of Re-Vision, also from the Netherlands.<\/p>\n<p>The new system enables the Russian food retailer to analyse customer behaviour in more detail and to manage its staff in line with demand.\u00a0 In addition, the Lenta team will also offer users of its self-scanning devices individual promotions depending on the location in the store.<\/p>\n<h3>Analyses to optimise staff deployment<\/h3>\n<p>Lenta plans to use the real-time information on customer behaviour gained by the system to control the deployment of personnel in the hypermarket in line with demand. As a next step, Lenta now also plans to integrate digital shopping lists of its customers and to navigate them through the store in an optimised way.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lenta turns its Zebra mobile self-scanners into navigation devices with software from Re-Vision and indoor positioning specialists Signify.  The team of the Russian hypermarket operator also want to use the solution in future to offer individual promotions depending on the location in the store. <\/p>\n","protected":false},"author":4,"featured_media":2650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[258,290,99,289,257],"class_list":["post-2656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-lenta-en","tag-philips-en","tag-re-vision-en","tag-signify-en","tag-zebra-technologies-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lenta plans location-based promotions with Zebra - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Lenta turns its Zebra mobile self-scanners into navigation devices with software from Re-Vision and indoor positioning specialists Signify. The team of the Russian hypermarket operator also want to use the solution in future to offer individual promotions depending on the location in the store.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/lenta-plans-location-based-promotions-with-zebra\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lenta plans location-based promotions with Zebra - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Lenta turns its Zebra mobile self-scanners into navigation devices with software from Re-Vision and indoor positioning specialists Signify. The team of the Russian hypermarket operator also want to use the solution in future to offer individual promotions depending on the location in the store.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/lenta-plans-location-based-promotions-with-zebra\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-01T15:08:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-06T14:53:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2020\/09\/Zebra-Lenta.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"956\" \/>\n\t<meta property=\"og:image:height\" content=\"1276\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bj\u00f6rn Weber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bj\u00f6rn Weber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/lenta-plans-location-based-promotions-with-zebra\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/lenta-plans-location-based-promotions-with-zebra\\\/\"},\"author\":{\"name\":\"Bj\u00f6rn Weber\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/a004ef09e22c10b412f1a73e39b9a1ee\"},\"headline\":\"Lenta plans location-based promotions with Zebra\",\"datePublished\":\"2020-09-01T15:08:40+00:00\",\"dateModified\":\"2024-06-06T14:53:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/lenta-plans-location-based-promotions-with-zebra\\\/\"},\"wordCount\":230,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/lenta-plans-location-based-promotions-with-zebra\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Zebra-Lenta.jpg\",\"keywords\":[\"Lenta\",\"Philips\",\"Re-Vision\",\"Signify\",\"Zebra Technologies\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/lenta-plans-location-based-promotions-with-zebra\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/lenta-plans-location-based-promotions-with-zebra\\\/\",\"name\":\"Lenta plans location-based promotions with Zebra - Retail Optimiser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/lenta-plans-location-based-promotions-with-zebra\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/lenta-plans-location-based-promotions-with-zebra\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Zebra-Lenta.jpg\",\"datePublished\":\"2020-09-01T15:08:40+00:00\",\"dateModified\":\"2024-06-06T14:53:52+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/a004ef09e22c10b412f1a73e39b9a1ee\"},\"description\":\"Lenta turns its Zebra mobile self-scanners into navigation devices with software from Re-Vision and indoor positioning specialists Signify. 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