{"id":26753,"date":"2026-07-10T16:42:07","date_gmt":"2026-07-10T14:42:07","guid":{"rendered":"https:\/\/retail-optimiser.de\/rolf-schumann-leaves-schwarz-digits\/"},"modified":"2026-07-10T17:44:03","modified_gmt":"2026-07-10T15:44:03","slug":"rolf-schumann-leaves-schwarz-digits","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/rolf-schumann-leaves-schwarz-digits\/","title":{"rendered":"Rolf Schumann leaves Schwarz Digits"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26753\" class=\"elementor elementor-26753 elementor-26743\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a6accb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a6accb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67854ba\" data-id=\"67854ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c23a31f elementor-widget elementor-widget-text-editor\" data-id=\"c23a31f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Schwarz Group and one of the Co-CEOs of Schwarz Digits are parting ways with immediate effect. Rolf Schumann has left the company after seven years. Christian M\u00fcller, previously also a Co-CEO, is taking sole overall responsibility for the Schwarz Group\u2019s digital division.<\/p>\n<p>The company has announced that Rolf Schumann is leaving \u201cby mutual agreement\u201d. Schwarz Group has not given a specific reason for his departure. The retail giant merely states that the consolidated overall responsibility will continue to drive the division\u2019s strategic focus. Since March 2026, Schwarz Digits has been bringing all its units together under a single brand. Schwarz Group aims to integrate the division\u2019s strengths more closely through this move.<\/p>\n<p>Rolf Schumann joined Schwarz Group in 2019 as Chief Digital Officer and was appointed to the Executive Board in 2020. Together with Christian M\u00fcller, then Chief Information Officer, he drove forward the company\u2019s digitalisation.<\/p>\n<h3>Loyalty programmes: a key milestone<\/h3>\n<p>Schwarz Group cites Lidl Plus and the Kaufland Card as key milestones in this collaboration. These loyalty programmes have been rolled out internationally and are now used by more than 100 million customers. The company also highlights the acquisition and integration of XM Cyber and investments in AI.<\/p>\n<p>Under the joint leadership of Rolf Schumann and Christian M\u00fcller, Schwarz Group has sought to establish itself as an IT provider for other corporations, with the aim of achieving digital independence for Europe. To this end, the two co-CEOs have forged close ties with the political sphere and have also appeared personally in advertising campaigns.<\/p>\n<h3>Costly acquisitions<\/h3>\n<p>Schwarz Group expressly thanks Rolf Schumann for his work. Gerd Chrzankowski, general partner of the Schwarz Group companies, explains: \u201cWe would like to thank Rolf Schumann for his outstanding performance over the last seven years. The Co-CEOs have done an excellent job. Christian M\u00fcller will make perfect use of the foundation they have built together to lead Schwarz Digits into its next phase of growth.\u201d<\/p>\n<p>However, according to <em>Lebensmittel Zeitung<\/em>, there was also internal criticism of high-priced acquisitions. According to the report, well over 1 billion euros has been spent on acquisitions, whilst the Schwarz Group has invested several billion euros in expanding the division. Insiders have confirmed to <em>Lebensmittel Zeitung<\/em>, however, that the figures regarding the outsourcing of IT to external companies have so far failed to convince.<\/p>\n<div id=\"2AEEE809_0CD0_041D_95DC_C8C17FB56B83\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Schwarz Group and one of the Co-CEOs of Schwarz Digits are parting ways with immediate effect. Rolf Schumann has left the company after seven years. Christian M\u00fcller, previously also a Co-CEO, is taking sole overall responsibility for the Schwarz Group\u2019s digital division.<\/p>\n","protected":false},"author":28,"featured_media":26746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[],"tags":[243,294,242],"class_list":["post-26753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-kaufland-en","tag-lidl-en","tag-schwarz-group-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rolf Schumann leaves Schwarz Digits - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Schwarz Group and one of the Co-CEOs of Schwarz Digits are parting ways with immediate effect. Rolf Schumann has left the company after seven years. 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