{"id":26805,"date":"2026-07-14T11:49:42","date_gmt":"2026-07-14T09:49:42","guid":{"rendered":"https:\/\/retail-optimiser.de\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\/"},"modified":"2026-07-14T11:55:12","modified_gmt":"2026-07-14T09:55:12","slug":"hawesko-digitises-wine-recommendations-with-gk-and-nexum","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\/","title":{"rendered":"Hawesko digitises wine recommendations with GK and Nexum"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26805\" class=\"elementor elementor-26805 elementor-26795\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4181e77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4181e77\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef888d5\" data-id=\"ef888d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0dbee94 elementor-widget elementor-widget-text-editor\" data-id=\"0dbee94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Together with Nexum and GK, Hawesko Group is introducing AI-powered wine recommendations to the online shops of Hawesko, Vino and Tesdorf. The retail group specialising in premium wines, champagnes and spirits aims to help customers find the right wine more quickly and manage digital sales channels cost-effectively.<\/p>\n<p>At the heart of the project is GK Air Personalisation. The AI-powered solution derives intelligent product recommendations from the product range, purchasing behaviour and preferences, and tailors suggestions throughout the digital customer journey. \u201cWith GK Air, Hawesko can strategically manage personalisation across digital channels and link it to business objectives,\u201d says Jens Scholz, CEO of GK AIR: \u201cFor retailers, it is crucial that AI not only generates more relevant recommendations, but also intelligently combines the product range, customer behaviour and business targets.\u201d<\/p>\n<p>The consultancy Nexum is supporting Hawesko Group with its specialist expertise in integrating the solution into online shops and translating the technology into concrete use cases. The service provider is tasked with integrating personalisation in such a way that it helps customers whilst simultaneously generating measurable added value for the retail group.<\/p>\n<h3>Data drives advice<\/h3>\n<p>The recommendations are not intended to be limited to the online shop alone. In future, Hawesko Group will be able to link campaigns and newsletter more closely with individual product recommendations, so that customers receive suggestions following a campaign interaction that are tailored to the occasion, their previous behaviour and their interests. Business metrics such as conversion rate, basket value and margin are also factored into the optimisation process.<\/p>\n<p>According to the companies, a targeted A\/B test has demonstrated the commercial potential of the technology. Compared with a manually curated product range strategy, the AI-supported optimisation achieved a margin per bottle that was up to twelve per cent higher.<\/p>\n<h3>Wine advice goes digital<\/h3>\n<p>Looking ahead, the personalisation logic is set to enable further digital advisory scenarios. The companies envisage a digital wine adviser that asks customers about the occasion, their taste preferences, wine colour, grape variety or budget, and uses this information to generate personalised product recommendations.<\/p>\n<div id=\"2AEEE809_0CD0_041D_95DC_C8C17FB56B83\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Together with Nexum and GK, Hawesko Group is introducing AI-powered wine recommendations to the online shops of Hawesko, Vino and Tesdorf. The retail group specialising in premium wines, champagnes and spirits aims to help customers find the right wine more quickly and manage digital sales channels cost-effectively. <\/p>\n","protected":false},"author":28,"featured_media":26801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[191,3071,3074,3072,3073],"class_list":["post-26805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-gk-software-en","tag-hawesko","tag-nexum","tag-tesdorf","tag-vino"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hawesko digitises wine recommendations with GK and Nexum - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Together with Nexum and GK, Hawesko Group is introducing AI-powered wine recommendations to the online shops of Hawesko, Vino and Tesdorf.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hawesko digitises wine recommendations with GK and Nexum - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Together with Nexum and GK, Hawesko Group is introducing AI-powered wine recommendations to the online shops of Hawesko, Vino and Tesdorf.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-14T09:49:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-14T09:55:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/07\/20260709_Hawesko_OnlineShop-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Magdalena Nowak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magdalena Nowak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\\\/\"},\"author\":{\"name\":\"Magdalena Nowak\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/cafde44c4c716bc9602038de6b3c3e5c\"},\"headline\":\"Hawesko digitises wine recommendations with GK and Nexum\",\"datePublished\":\"2026-07-14T09:49:42+00:00\",\"dateModified\":\"2026-07-14T09:55:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\\\/\"},\"wordCount\":350,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/20260709_Hawesko_OnlineShop-1.jpg\",\"keywords\":[\"GK\",\"Hawesko\",\"Nexum\",\"Tesdorf\",\"Vino\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\\\/\",\"name\":\"Hawesko digitises wine recommendations with GK and Nexum - Retail Optimiser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/20260709_Hawesko_OnlineShop-1.jpg\",\"datePublished\":\"2026-07-14T09:49:42+00:00\",\"dateModified\":\"2026-07-14T09:55:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/cafde44c4c716bc9602038de6b3c3e5c\"},\"description\":\"Together with Nexum and GK, Hawesko Group is introducing AI-powered wine recommendations to the online shops of Hawesko, Vino and Tesdorf.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\\\/#primaryimage\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/20260709_Hawesko_OnlineShop-1.jpg\",\"contentUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/20260709_Hawesko_OnlineShop-1.jpg\",\"width\":1024,\"height\":768,\"caption\":\"With GK and Nexum, Hawesko Group is introducing AI-powered wine recommendations to the Hawesko, Vino and Tesdorf online shops. (Photo: generated using AI)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hawesko digitises wine recommendations with GK and Nexum\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/\",\"name\":\"Retail Optimiser\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/cafde44c4c716bc9602038de6b3c3e5c\",\"name\":\"Magdalena Nowak\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Bild-fotor-20230919134610-96x96.png\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Bild-fotor-20230919134610-96x96.png\",\"contentUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Bild-fotor-20230919134610-96x96.png\",\"caption\":\"Magdalena Nowak\"},\"description\":\"Magdalena Nowak is a trainee in the editorial team of The Retail Optimiser. She has gained valuable insights into the processes of the industry during previous jobs on the retail floor. Magdalena Nowak is studying journalism at Johannes-Gutenberg-Universit\u00e4t in Mainz.\",\"sameAs\":[\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/\"],\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/author\\\/magdalenanowak_english\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hawesko digitises wine recommendations with GK and Nexum - Retail Optimiser","description":"Together with Nexum and GK, Hawesko Group is introducing AI-powered wine recommendations to the online shops of Hawesko, Vino and Tesdorf.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/retail-optimiser.de\/en\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\/","og_locale":"en_US","og_type":"article","og_title":"Hawesko digitises wine recommendations with GK and Nexum - Retail Optimiser","og_description":"Together with Nexum and GK, Hawesko Group is introducing AI-powered wine recommendations to the online shops of Hawesko, Vino and Tesdorf.","og_url":"https:\/\/retail-optimiser.de\/en\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\/","og_site_name":"Retail Optimiser","article_published_time":"2026-07-14T09:49:42+00:00","article_modified_time":"2026-07-14T09:55:12+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/07\/20260709_Hawesko_OnlineShop-1.jpg","type":"image\/jpeg"}],"author":"Magdalena Nowak","twitter_card":"summary_large_image","twitter_creator":"@RetailOptimiser","twitter_site":"@RetailOptimiser","twitter_misc":{"Written by":"Magdalena Nowak","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/retail-optimiser.de\/en\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\/#article","isPartOf":{"@id":"https:\/\/retail-optimiser.de\/en\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\/"},"author":{"name":"Magdalena Nowak","@id":"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/cafde44c4c716bc9602038de6b3c3e5c"},"headline":"Hawesko digitises wine recommendations with GK and Nexum","datePublished":"2026-07-14T09:49:42+00:00","dateModified":"2026-07-14T09:55:12+00:00","mainEntityOfPage":{"@id":"https:\/\/retail-optimiser.de\/en\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\/"},"wordCount":350,"image":{"@id":"https:\/\/retail-optimiser.de\/en\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\/#primaryimage"},"thumbnailUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/07\/20260709_Hawesko_OnlineShop-1.jpg","keywords":["GK","Hawesko","Nexum","Tesdorf","Vino"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/retail-optimiser.de\/en\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\/","url":"https:\/\/retail-optimiser.de\/en\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\/","name":"Hawesko digitises wine recommendations with GK and Nexum - Retail Optimiser","isPartOf":{"@id":"https:\/\/retail-optimiser.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/retail-optimiser.de\/en\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\/#primaryimage"},"image":{"@id":"https:\/\/retail-optimiser.de\/en\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\/#primaryimage"},"thumbnailUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/07\/20260709_Hawesko_OnlineShop-1.jpg","datePublished":"2026-07-14T09:49:42+00:00","dateModified":"2026-07-14T09:55:12+00:00","author":{"@id":"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/cafde44c4c716bc9602038de6b3c3e5c"},"description":"Together with Nexum and GK, Hawesko Group is introducing AI-powered wine recommendations to the online shops of Hawesko, Vino and Tesdorf.","breadcrumb":{"@id":"https:\/\/retail-optimiser.de\/en\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/retail-optimiser.de\/en\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/retail-optimiser.de\/en\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\/#primaryimage","url":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/07\/20260709_Hawesko_OnlineShop-1.jpg","contentUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/07\/20260709_Hawesko_OnlineShop-1.jpg","width":1024,"height":768,"caption":"With GK and Nexum, Hawesko Group is introducing AI-powered wine recommendations to the Hawesko, Vino and Tesdorf online shops. (Photo: generated using AI)"},{"@type":"BreadcrumbList","@id":"https:\/\/retail-optimiser.de\/en\/hawesko-digitises-wine-recommendations-with-gk-and-nexum\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/retail-optimiser.de\/en\/"},{"@type":"ListItem","position":2,"name":"Hawesko digitises wine recommendations with GK and Nexum"}]},{"@type":"WebSite","@id":"https:\/\/retail-optimiser.de\/en\/#website","url":"https:\/\/retail-optimiser.de\/en\/","name":"Retail Optimiser","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/retail-optimiser.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/cafde44c4c716bc9602038de6b3c3e5c","name":"Magdalena Nowak","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2023\/07\/Bild-fotor-20230919134610-96x96.png","url":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2023\/07\/Bild-fotor-20230919134610-96x96.png","contentUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2023\/07\/Bild-fotor-20230919134610-96x96.png","caption":"Magdalena Nowak"},"description":"Magdalena Nowak is a trainee in the editorial team of The Retail Optimiser. She has gained valuable insights into the processes of the industry during previous jobs on the retail floor. Magdalena Nowak is studying journalism at Johannes-Gutenberg-Universit\u00e4t in Mainz.","sameAs":["https:\/\/retail-optimiser.de\/en\/"],"url":"https:\/\/retail-optimiser.de\/en\/author\/magdalenanowak_english\/"}]}},"_links":{"self":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts\/26805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/comments?post=26805"}],"version-history":[{"count":1,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts\/26805\/revisions"}],"predecessor-version":[{"id":26806,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts\/26805\/revisions\/26806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/media\/26801"}],"wp:attachment":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/media?parent=26805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/categories?post=26805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/tags?post=26805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}