{"id":26896,"date":"2026-07-20T13:48:56","date_gmt":"2026-07-20T11:48:56","guid":{"rendered":"https:\/\/retail-optimiser.de\/dohle-boosts-retail-media-with-digooh-and-inovisco\/"},"modified":"2026-07-20T13:49:37","modified_gmt":"2026-07-20T11:49:37","slug":"dohle-boosts-retail-media-with-digooh-and-inovisco","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/dohle-boosts-retail-media-with-digooh-and-inovisco\/","title":{"rendered":"Dohle boosts retail media with Digooh and Inovisco"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26896\" class=\"elementor elementor-26896 elementor-26881\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cfce99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cfce99\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c48dcdf\" data-id=\"c48dcdf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e18e28 elementor-widget elementor-widget-text-editor\" data-id=\"8e18e28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dohle is expanding its retail media offering by equipping the entrance areas of almost 100 of its Hit stores with 75-inch welcome screens from Digooh. Inovisco is now marketing the Digooh DCLP inventory on these screens to media agencies and advertisers nationwide. According to Inovisco, the network reaches around 2.9 million gross contacts per week.<\/p>\n<p>The sites are mainly located in North Rhine-Westphalia, southern Germany and south-western Germany. The Dohle retail group\u2019s Hit hypermarkets use the screens to enhance customer communication at the store entrance.<\/p>\n<p>\u201cBy installing the DCLP welcome screen at the store entrance, we are introducing a modern digital feature to our customer communications,\u201d says Daniel Plein, Deputy Head of Marketing at Dohle Handelsgruppe. \u201cAt the same time, we are creating an attractive setting for national brand communications.\u201d<\/p>\n<h3><strong>Hit complements the existing Inovisco range<\/strong><\/h3>\n<p>Hit supermarkets are traditional full-range retailers offering a wide range of food products across a sales area of around 1,200 to 1,500 square metres. Thanks to their high-spending customer base, the hypermarkets complement Inovisco\u2019s existing portfolio in the premium food retail sector with a distinct full-range retailer profile and represent an attractive advertising environment for both FMCG campaigns and non-endemic brands, the marketers explain.<\/p>\n<p>The Hit Network is being integrated into the Retail Media Alliance. The in-store retail media network in the German food retail sector is backed by Digooh Media, Inovisco, Emsu and Verve Retail Media, amongst others. <a href=\"https:\/\/retail-optimiser.de\/en\/retail-media-alliance-wants-to-manage-campaigns-for-edeka-group\/\" target=\"_blank\" rel=\"noopener\"><em>The<\/em> <em>Retail Optimiser<\/em> reported.<\/a> The alliance has set itself the Herculean task of serving the industry as a single point of contact for the complex world of Edeka Group.<\/p>\n<h3><strong>Retail Media Alliance is expanding in the DACH region<\/strong><\/h3>\n<p>Inovisco acts as a central booking hub for media agencies managing screen inventory. According to the companies, the Retail Media Alliance\u2019s portfolio in the DACH region now comprises more than 5,500 screens in total. Hit\u2019s network can be booked on a selective basis, as a network booking or in conjunction with existing Retail Media Alliance inventory.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dohle is expanding its retail media offering by equipping the entrance areas of almost 100 of its Hit stores with 75-inch welcome screens from Digooh. Inovisco is now marketing the Digooh DCLP inventory on these screens to media agencies and advertisers nationwide.<\/p>\n","protected":false},"author":28,"featured_media":26892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[1904,2670,2880,3084,2884,2879,2881],"class_list":["post-26896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-digooh-media-en","tag-dohle-gruppe","tag-emsu","tag-hit","tag-inovisco","tag-retail-media-alliance","tag-verve-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dohle boosts retail media with Digooh and Inovisco - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Dohle is expanding its retail media offering by equipping almost 100 of its Hit stores with 75-inch welcome screens from Digooh.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/dohle-boosts-retail-media-with-digooh-and-inovisco\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dohle boosts retail media with Digooh and Inovisco - 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