{"id":26898,"date":"2026-07-20T13:33:35","date_gmt":"2026-07-20T11:33:35","guid":{"rendered":"https:\/\/retail-optimiser.de\/british-retailers-accelerate-use-cases-for-digital-shelf-labels\/"},"modified":"2026-07-20T13:54:59","modified_gmt":"2026-07-20T11:54:59","slug":"british-retailers-accelerate-use-cases-for-digital-shelf-labels","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/british-retailers-accelerate-use-cases-for-digital-shelf-labels\/","title":{"rendered":"British retailers accelerate use cases for digital shelf labels"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26898\" class=\"elementor elementor-26898 elementor-26879\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4076b12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4076b12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d685ee4\" data-id=\"d685ee4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ad0797 elementor-widget elementor-widget-text-editor\" data-id=\"2ad0797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The UK market for electronic shelf labels (ESLs) has historically developed at a slower pace than other European counterparts. While retailers have been piloting the technology for decades, large-scale rollouts have often remained limited in scope. That picture is now changing as soaring costs drive retailers to expand the use cases of digital shelf labels.<\/p>\n<p>As trade magazine <em>The Grocer<\/em> reported last week, Asda has started to introduce allergen information on digital shelf labels. In a first step for approximately 20 loose bakery products. Asda completed the implementation of Vusion\u2019s ESL across 250 Asda Express stores and is now leveraging its infrastructure to improve access to product information.<\/p>\n<p>The labels display allergen details alongside pricing, promotional information and nutritional data, helping customers make more informed purchasing decisions while supporting regulatory compliance. \u201cThis is a significant step forward in making food information clearer, more accessible and compliant for our customers,\u201d said Tom Clark, Retail Operations Manager at Asda.<\/p>\n<h3>Morrisons starts picking by light<\/h3>\n<p>Morrisons has now started to use Vusion\u2019s Pick-to-Light functionality, which uses flashing LEDs integrated into digital shelf labels to guide store staff directly to the required product location, speeding up online order preparation. \u201cFlashing lights on the digital labels guide our online picking teams directly to the correct items,\u201d details Charlotte Rush, Senior Productivity Manager at Morrisons.<\/p>\n<p>The retailer has also reached a significant deployment milestone, announcing that 100 stores are now equipped with digital shelf labels. This represents 20 per cent of the <a href=\"https:\/\/retail-optimiser.de\/en\/morrisons-equips-all-its-stores-with-vusiongroups-digital-labels\/\">announced rollout programme<\/a>, highlighting the pace at which the technology is being scaled across its network.<\/p>\n<h3>Tesco prepared for enhanced use of ESLs<\/h3>\n<p>Market leader Tesco has just entered a multi-year agreement with Hanshow for the supply of electronic shelf labels, underscoring the retailer\u2019s commitment to digital shelf-edge transformation. <a href=\"https:\/\/retail-optimiser.de\/en\/tesco-selects-hanshow-as-its-sole-esl-supplier\/\">As <em>The Retail Optimiser<\/em> learnt<\/a>, Tesco will be using Hanshow\u2019s new Nebular Ultra product range, which the supplier unveiled in Europe for the first time at this year\u2019s Euroshop in D\u00fcsseldorf. By deploying this new platform, Tesco is also laying the groundwork for precise product tracking and the further digitalisation of its stores.<\/p>\n<p>As the largest grocers increasingly commit to the digital shelf-edge, competitors in both food and non-food sectors will be under mounting pressure to modernise or risk falling behind in operational efficiency.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The UK market for electronic shelf labels (ESLs) has historically developed at a slower pace than other European counterparts. While retailers have been piloting the technology for decades, large-scale rollouts have often remained limited in scope. <\/p>\n","protected":false},"author":10,"featured_media":26883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[490,877,649,133,2738],"class_list":["post-26898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-asda-en","tag-hanshow-en","tag-morrisons-en","tag-tesco-en","tag-vusion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>British retailers accelerate use cases for digital shelf labels - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"The UK market for electronic shelf labels (ESLs) has historically developed at a slower pace than other European counterparts. 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