{"id":2694,"date":"2020-09-04T12:06:49","date_gmt":"2020-09-04T10:06:49","guid":{"rendered":"https:\/\/retail-optimiser.de\/esselunga-hands-over-online-orders-with-new-machine\/"},"modified":"2020-09-04T12:11:37","modified_gmt":"2020-09-04T10:11:37","slug":"esselunga-hands-over-online-orders-with-new-machine","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/esselunga-hands-over-online-orders-with-new-machine\/","title":{"rendered":"Esselunga hands over online orders with new machine"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2694\" class=\"elementor elementor-2694 elementor-2685\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-743305a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"743305a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d3424b\" data-id=\"4d3424b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31ebc61 elementor-widget elementor-widget-text-editor\" data-id=\"31ebc61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In Pioltello, near Milan, Esselunga has installed the first machine for online orders which transports the goods automated to the output tray. The Click&amp;Collect store complements a range of chilled parcel lockers that the Italian retailer has already installed for the pick-up of online orders.<\/p>\n<p>Picking up goods from the machine is very easy for users of the Esselunga app: all they have to do is scan the code of their order at the machine, and the it will then convey the goods to a very large output tray. The machine cools in two zones, one in the range of 0-4 degrees Celsius and one in the range of minus 20 degrees Celsius.<\/p>\n<h3><strong>Pick-up stations against the cost of home delivery<\/strong><\/h3>\n<p>Esselunga was the first food retailer in Italy to sell food online. Now the Milanese are trying to reduce the high cost of home delivery by offering a large number of pick-up points. Customers can order from over 15,000 products for collection free of charge as long as the value of the order exceeds 40 Euros.<\/p>\n<p>The dispenser joins Esselunga&#8217;s existing installations of parcel machines, where each individual order is given its own compartment, the door of which opens on collection. During the lockdown, Esselunga had increasingly installed such machines in hospitals to support medical staff, as they are used on a large scale by Amazon and DHL without refrigeration.<\/p>\n<p>Esselunga has also installed many of these refrigerated parcel delivery lockers in the car parks of its stores and in public spaces. They are now available in Milan, San Giuliano Milanese, Lissone, Macherio, Stezzano, Vigevano, Olgiate Olona, Parma, Prato and Florence.<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb6b6c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb6b6c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c29a365\" data-id=\"c29a365\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85ae61f elementor-widget elementor-widget-image\" data-id=\"85ae61f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2020\/09\/Esselunga_Locker.jpg.webp\" class=\"attachment-large size-large wp-image-2693\" alt=\"\" srcset=\"https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2020\/09\/Esselunga_Locker.jpg.webp 1024w, https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2020\/09\/Esselunga_Locker-300x169.jpg.webp 300w, https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2020\/09\/Esselunga_Locker-768x432.jpg.webp 768w, https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2020\/09\/Esselunga_Locker-390x220.jpg.webp 390w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-051cdc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"051cdc5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbdac1b\" data-id=\"fbdac1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c136b8 elementor-widget elementor-widget-text-editor\" data-id=\"3c136b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Esselunga has so far relied on such pickup lockers. (Photo: Esselunga)<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In Pioltello, near Milan, Esselunga has installed the first machine for online orders which transports the goods automated to the output tray. The Click&#038;Collect store complements a range of chilled parcel lockers that the Italian retailer has already installed for the pick-up of online orders. <\/p>\n","protected":false},"author":4,"featured_media":2688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[267,266],"class_list":["post-2694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-esselunga-en-2","tag-esselunga-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Esselunga hands over online orders with new machine - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"In Pioltello, near Milan, Esselunga has installed the first machine for online orders which transports the goods automated to the output tray.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/esselunga-hands-over-online-orders-with-new-machine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Esselunga hands over online orders with new machine - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"In Pioltello, near Milan, Esselunga has installed the first machine for online orders which transports the goods automated to the output tray.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/esselunga-hands-over-online-orders-with-new-machine\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-04T10:06:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-04T10:11:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2020\/09\/Esselunga_Pickup.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1042\" \/>\n\t<meta property=\"og:image:height\" content=\"631\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bj\u00f6rn Weber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bj\u00f6rn Weber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/esselunga-hands-over-online-orders-with-new-machine\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/esselunga-hands-over-online-orders-with-new-machine\\\/\"},\"author\":{\"name\":\"Bj\u00f6rn Weber\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/a004ef09e22c10b412f1a73e39b9a1ee\"},\"headline\":\"Esselunga hands over online orders with new machine\",\"datePublished\":\"2020-09-04T10:06:49+00:00\",\"dateModified\":\"2020-09-04T10:11:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/esselunga-hands-over-online-orders-with-new-machine\\\/\"},\"wordCount\":292,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/esselunga-hands-over-online-orders-with-new-machine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Esselunga_Pickup.jpg\",\"keywords\":[\"Esselunga\",\"Esselunga\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/esselunga-hands-over-online-orders-with-new-machine\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/esselunga-hands-over-online-orders-with-new-machine\\\/\",\"name\":\"Esselunga hands over online orders with new machine - Retail Optimiser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/esselunga-hands-over-online-orders-with-new-machine\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/esselunga-hands-over-online-orders-with-new-machine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Esselunga_Pickup.jpg\",\"datePublished\":\"2020-09-04T10:06:49+00:00\",\"dateModified\":\"2020-09-04T10:11:37+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/a004ef09e22c10b412f1a73e39b9a1ee\"},\"description\":\"In Pioltello, near Milan, Esselunga has installed the first machine for online orders which transports the goods automated to the output tray.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/esselunga-hands-over-online-orders-with-new-machine\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/esselunga-hands-over-online-orders-with-new-machine\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/esselunga-hands-over-online-orders-with-new-machine\\\/#primaryimage\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Esselunga_Pickup.jpg\",\"contentUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Esselunga_Pickup.jpg\",\"width\":1042,\"height\":631,\"caption\":\"Esselunga has put into operation in Pioltello this new dispenser for online ordered food. (Photo: Esselunga)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/esselunga-hands-over-online-orders-with-new-machine\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Esselunga hands over online orders with new machine\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/\",\"name\":\"Retail Optimiser\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/a004ef09e22c10b412f1a73e39b9a1ee\",\"name\":\"Bj\u00f6rn Weber\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Portrait_Bjoern-Weber_40_rund_220x220px-96x96.jpg\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Portrait_Bjoern-Weber_40_rund_220x220px-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Portrait_Bjoern-Weber_40_rund_220x220px-96x96.jpg\",\"caption\":\"Bj\u00f6rn Weber\"},\"description\":\"Bj\u00f6rn Weber has been a journalist, analyst and consultant specialising in the retail and consumer goods industry for over 20 years. Prior to founding Fourspot, which is publishing The Retail Optimiser, Bj\u00f6rn Weber headed the international analyst group LZ Retailytics. Previously, he was Research Director Retail Technology and Head of Planet Retail in Germany. Before that, Bj\u00f6rn Weber was editor for IT &amp; logistics topics at Lebensmittel Zeitung for eight years. Bj\u00f6rn Weber is a member of the jury of the Retail Technology Award (Reta Europe) of the EHI. He is a regular speaker at events of the EHI, the NRF, industry media and the Consumer Goods Forum.\",\"sameAs\":[\"http:\\\/\\\/retail-optimiser.de\"],\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/author\\\/bjoernweber-english\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Esselunga hands over online orders with new machine - Retail Optimiser","description":"In Pioltello, near Milan, Esselunga has installed the first machine for online orders which transports the goods automated to the output tray.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/retail-optimiser.de\/en\/esselunga-hands-over-online-orders-with-new-machine\/","og_locale":"en_US","og_type":"article","og_title":"Esselunga hands over online orders with new machine - Retail Optimiser","og_description":"In Pioltello, near Milan, Esselunga has installed the first machine for online orders which transports the goods automated to the output tray.","og_url":"https:\/\/retail-optimiser.de\/en\/esselunga-hands-over-online-orders-with-new-machine\/","og_site_name":"Retail Optimiser","article_published_time":"2020-09-04T10:06:49+00:00","article_modified_time":"2020-09-04T10:11:37+00:00","og_image":[{"width":1042,"height":631,"url":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2020\/09\/Esselunga_Pickup.jpg","type":"image\/jpeg"}],"author":"Bj\u00f6rn Weber","twitter_card":"summary_large_image","twitter_creator":"@RetailOptimiser","twitter_site":"@RetailOptimiser","twitter_misc":{"Written by":"Bj\u00f6rn Weber","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/retail-optimiser.de\/en\/esselunga-hands-over-online-orders-with-new-machine\/#article","isPartOf":{"@id":"https:\/\/retail-optimiser.de\/en\/esselunga-hands-over-online-orders-with-new-machine\/"},"author":{"name":"Bj\u00f6rn Weber","@id":"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/a004ef09e22c10b412f1a73e39b9a1ee"},"headline":"Esselunga hands over online orders with new machine","datePublished":"2020-09-04T10:06:49+00:00","dateModified":"2020-09-04T10:11:37+00:00","mainEntityOfPage":{"@id":"https:\/\/retail-optimiser.de\/en\/esselunga-hands-over-online-orders-with-new-machine\/"},"wordCount":292,"image":{"@id":"https:\/\/retail-optimiser.de\/en\/esselunga-hands-over-online-orders-with-new-machine\/#primaryimage"},"thumbnailUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2020\/09\/Esselunga_Pickup.jpg","keywords":["Esselunga","Esselunga"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/retail-optimiser.de\/en\/esselunga-hands-over-online-orders-with-new-machine\/","url":"https:\/\/retail-optimiser.de\/en\/esselunga-hands-over-online-orders-with-new-machine\/","name":"Esselunga hands over online orders with new machine - Retail Optimiser","isPartOf":{"@id":"https:\/\/retail-optimiser.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/retail-optimiser.de\/en\/esselunga-hands-over-online-orders-with-new-machine\/#primaryimage"},"image":{"@id":"https:\/\/retail-optimiser.de\/en\/esselunga-hands-over-online-orders-with-new-machine\/#primaryimage"},"thumbnailUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2020\/09\/Esselunga_Pickup.jpg","datePublished":"2020-09-04T10:06:49+00:00","dateModified":"2020-09-04T10:11:37+00:00","author":{"@id":"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/a004ef09e22c10b412f1a73e39b9a1ee"},"description":"In Pioltello, near Milan, Esselunga has installed the first machine for online orders which transports the goods automated to the output tray.","breadcrumb":{"@id":"https:\/\/retail-optimiser.de\/en\/esselunga-hands-over-online-orders-with-new-machine\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/retail-optimiser.de\/en\/esselunga-hands-over-online-orders-with-new-machine\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/retail-optimiser.de\/en\/esselunga-hands-over-online-orders-with-new-machine\/#primaryimage","url":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2020\/09\/Esselunga_Pickup.jpg","contentUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2020\/09\/Esselunga_Pickup.jpg","width":1042,"height":631,"caption":"Esselunga has put into operation in Pioltello this new dispenser for online ordered food. (Photo: Esselunga)"},{"@type":"BreadcrumbList","@id":"https:\/\/retail-optimiser.de\/en\/esselunga-hands-over-online-orders-with-new-machine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/retail-optimiser.de\/en\/"},{"@type":"ListItem","position":2,"name":"Esselunga hands over online orders with new machine"}]},{"@type":"WebSite","@id":"https:\/\/retail-optimiser.de\/en\/#website","url":"https:\/\/retail-optimiser.de\/en\/","name":"Retail Optimiser","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/retail-optimiser.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/a004ef09e22c10b412f1a73e39b9a1ee","name":"Bj\u00f6rn Weber","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2023\/02\/Portrait_Bjoern-Weber_40_rund_220x220px-96x96.jpg","url":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2023\/02\/Portrait_Bjoern-Weber_40_rund_220x220px-96x96.jpg","contentUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2023\/02\/Portrait_Bjoern-Weber_40_rund_220x220px-96x96.jpg","caption":"Bj\u00f6rn Weber"},"description":"Bj\u00f6rn Weber has been a journalist, analyst and consultant specialising in the retail and consumer goods industry for over 20 years. Prior to founding Fourspot, which is publishing The Retail Optimiser, Bj\u00f6rn Weber headed the international analyst group LZ Retailytics. Previously, he was Research Director Retail Technology and Head of Planet Retail in Germany. Before that, Bj\u00f6rn Weber was editor for IT &amp; logistics topics at Lebensmittel Zeitung for eight years. Bj\u00f6rn Weber is a member of the jury of the Retail Technology Award (Reta Europe) of the EHI. He is a regular speaker at events of the EHI, the NRF, industry media and the Consumer Goods Forum.","sameAs":["http:\/\/retail-optimiser.de"],"url":"https:\/\/retail-optimiser.de\/en\/author\/bjoernweber-english\/"}]}},"_links":{"self":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts\/2694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/comments?post=2694"}],"version-history":[{"count":2,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts\/2694\/revisions"}],"predecessor-version":[{"id":2700,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts\/2694\/revisions\/2700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/media\/2688"}],"wp:attachment":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/media?parent=2694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/categories?post=2694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/tags?post=2694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}