{"id":27009,"date":"2026-07-29T17:04:20","date_gmt":"2026-07-29T15:04:20","guid":{"rendered":"https:\/\/retail-optimiser.de\/rossmann-spain-opts-for-digital-signage-from-buetema\/"},"modified":"2026-07-29T17:05:25","modified_gmt":"2026-07-29T15:05:25","slug":"rossmann-spain-opts-for-digital-signage-from-buetema","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/rossmann-spain-opts-for-digital-signage-from-buetema\/","title":{"rendered":"Rossmann Spain opts for digital signage from B\u00fctema"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27009\" class=\"elementor elementor-27009 elementor-27000\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-423bc83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"423bc83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a62ab3e\" data-id=\"a62ab3e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a0fdea elementor-widget elementor-widget-text-editor\" data-id=\"1a0fdea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rossmann has fitted its first stores in Spain with a digital signage system from B\u00fctema, thereby implementing a solution that the drugstore operator is already using in Germany. In Spain, the project currently comprises shop window displays at three locations: two stores in Barcelona and a new store in Madrid, which Rossmann opened in July 2026.<\/p>\n<p>In Barcelona, Rossmann is using a freestanding display unit with a 55-inch LCD screen and a wall-mounted screen of the same size. Both systems are positioned in the shop windows of the pilot stores and broadcast content to the outside to attract the attention of people passing by. In Madrid, too, Rossmann is using a freestanding display unit with a 55-inch LCD screen in the shop window.<\/p>\n<p>B\u00fctema has connected the displays at Rossmann in Spain to its digital signage software. Via the technology provider\u2019s platform , Rossmann can manage content across all locations and display it in real time at all touchpoints. The drugstore operator can plan campaigns flexibly, adapt them at short notice and manage them efficiently across multiple stores.<\/p>\n<h3><strong>Rossmann manages content in real time<\/strong><\/h3>\n<p>In Germany, B\u00fctema had previously set up a digital signage network for Rossmann, which was rolled out to further locations following a proof of concept in seven stores. This involved the use of traditional LCD screens, LED posters and double-sided shop window displays, and later also digital pillars in the checkout area and a large-format LCD video wall. The double-sided displays show content both to the outside and the inside, enabling Rossmann to utilise additional communication space without requiring any extra floor space.<\/p>\n<p>\u201cWe have a long-standing and trusting partnership with Rossmann,\u201d explains Lutz Hollmann-Raabe, CEO of B\u00fctema, regarding the latest collaboration with Rossmann in Spain. \u201cWe are therefore all the more delighted to now be extending this partnership to further international locations. Particularly when it comes to international roll-outs, it is crucial for retail companies to implement digital concepts across national borders on a unified platform.\u201d<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5aa8dcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5aa8dcc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a8db4b\" data-id=\"2a8db4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ae3c07 elementor-widget elementor-widget-image\" data-id=\"6ae3c07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1023\" src=\"https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2026\/07\/Rossmann_Spanien_Buetema1_1024px-768x1023.jpg.webp\" class=\"attachment-medium_large size-medium_large wp-image-27005\" alt=\"Rossmann Spain engages with passers-by even before they enter the store using B\u00fctema\u2019s digital signage solution. (Photo: B\u00fctema)\" srcset=\"https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2026\/07\/Rossmann_Spanien_Buetema1_1024px-768x1023.jpg.webp 768w, https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2026\/07\/Rossmann_Spanien_Buetema1_1024px-225x300.jpg.webp 225w, https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2026\/07\/Rossmann_Spanien_Buetema1_1024px-769x1024.jpg.webp 769w, https:\/\/retail-optimiser.de\/wp-content\/smush-webp\/2026\/07\/Rossmann_Spanien_Buetema1_1024px.jpg.webp 1024w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Rossmann Spain engages with passers-by even before they enter the store using B\u00fctema\u2019s digital signage solution. (Photo: B\u00fctema)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rossmann has fitted its first stores in Spain with a digital signage system from B\u00fctema, thereby implementing a solution that the drugstore operator is already using in Germany. In Spain, the project currently comprises shop window displays at three locations: two stores in Barcelona and a new store in Madrid, which Rossmann opened in July 2026.<\/p>\n","protected":false},"author":3,"featured_media":27003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[2034,333],"class_list":["post-27009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-buetema-en","tag-rossmann-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rossmann Spain opts for digital signage from B\u00fctema - Retail Optimiser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/rossmann-spain-opts-for-digital-signage-from-buetema\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rossmann Spain opts for digital signage from B\u00fctema - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Rossmann has fitted its first stores in Spain with a digital signage system from B\u00fctema, thereby implementing a solution that the drugstore operator is already using in Germany. In Spain, the project currently comprises shop window displays at three locations: two stores in Barcelona and a new store in Madrid, which Rossmann opened in July 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/rossmann-spain-opts-for-digital-signage-from-buetema\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-29T15:04:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T15:05:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/07\/Rossmann_Spanien_Buetema_1024px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"704\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Annette B\u00f6hm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Annette B\u00f6hm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rossmann-spain-opts-for-digital-signage-from-buetema\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rossmann-spain-opts-for-digital-signage-from-buetema\\\/\"},\"author\":{\"name\":\"Annette B\u00f6hm\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/d3da7e37a36e25c423d91022629f3a9f\"},\"headline\":\"Rossmann Spain opts for digital signage from B\u00fctema\",\"datePublished\":\"2026-07-29T15:04:20+00:00\",\"dateModified\":\"2026-07-29T15:05:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rossmann-spain-opts-for-digital-signage-from-buetema\\\/\"},\"wordCount\":364,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rossmann-spain-opts-for-digital-signage-from-buetema\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Rossmann_Spanien_Buetema_1024px.jpg\",\"keywords\":[\"B\u00fctema\",\"Rossmann\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rossmann-spain-opts-for-digital-signage-from-buetema\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rossmann-spain-opts-for-digital-signage-from-buetema\\\/\",\"name\":\"Rossmann Spain opts for digital signage from B\u00fctema - Retail Optimiser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rossmann-spain-opts-for-digital-signage-from-buetema\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rossmann-spain-opts-for-digital-signage-from-buetema\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Rossmann_Spanien_Buetema_1024px.jpg\",\"datePublished\":\"2026-07-29T15:04:20+00:00\",\"dateModified\":\"2026-07-29T15:05:25+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/d3da7e37a36e25c423d91022629f3a9f\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rossmann-spain-opts-for-digital-signage-from-buetema\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rossmann-spain-opts-for-digital-signage-from-buetema\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rossmann-spain-opts-for-digital-signage-from-buetema\\\/#primaryimage\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Rossmann_Spanien_Buetema_1024px.jpg\",\"contentUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Rossmann_Spanien_Buetema_1024px.jpg\",\"width\":1024,\"height\":704,\"caption\":\"Rossmann takes B\u00fctema's digital signage solution to Spain. 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