{"id":27021,"date":"2026-07-30T13:40:00","date_gmt":"2026-07-30T11:40:00","guid":{"rendered":"https:\/\/retail-optimiser.de\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\/"},"modified":"2026-07-30T13:44:16","modified_gmt":"2026-07-30T11:44:16","slug":"waitrose-is-now-deploying-solums-digital-labels-in-200-stores","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\/","title":{"rendered":"Waitrose is now deploying SoluM&#8217;s digital labels in 200 stores"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27021\" class=\"elementor elementor-27021 elementor-27011\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4e7245 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4e7245\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d18160b\" data-id=\"d18160b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27719c2 elementor-widget elementor-widget-text-editor\" data-id=\"27719c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Waitrose is currently rolling out electronic shelf labels from the Korean supplier SoluM. The British supermarket operator of the John Lewis Partnership has now equipped more than 200 of its about 420 stores with the technology. With this project, the company aims to drive forward the digitalisation of its stores. The solution promises to deliver product and price information to the shelves quickly and accurately without the need for manual intervention.<\/p>\n<p>In December 2025, Waitrose had begun fitting its supermarkets with ESLs from the manufacturer\u2019s Newton Pro product range. The technology provider reports that the implementation in the stores is being planned according to local requirements, so that installation can take place whilst the stores remain open. The roll-out to further outlets will continue accordingly.<\/p>\n<p>This step confirms that the roll-out of digital price labelling is continuing to gain momentum in the United Kingdom as well. According to estimates by <em>The Retail Optimiser<\/em>, Vusion is currently leading the way amongst providers of this technology in the UK, with over 4,200 stores set to be fitted with Vusion technology or already equipped with it. Competitor Hanshow follows very closely behind, with around 1,086 Aldi S\u00fcd stores in the UK and around 3,000 Tesco stores set to receive the Chinese provider\u2019s technology.<\/p>\n<h3><strong>Vusion leads the field in the UK<\/strong><\/h3>\n<p>Lidl is relying on Vusion in its about 1,020 stores in the UK. Morrisons is currently in the process of <a href=\"https:\/\/retail-optimiser.de\/en\/morrisons-equips-all-its-stores-with-vusiongroups-digital-labels\/\" target=\"_blank\" rel=\"noopener\">fitting all its outlets with Vusion labels<\/a> as well. Asda is also introducing digital shelf labels from the Paris-based company, initially in its approximately 250 Express stores. <em><a href=\"https:\/\/retail-optimiser.de\/en\/asda-rolls-out-vusiongroups-digital-labels-to-250-express-stores\/\" target=\"_blank\" rel=\"noopener\">The Retail Optimiser reported<\/a><\/em>. The Co-operative Group, which operates throughout the UK and is headquartered in Manchester, is also <a href=\"https:\/\/retail-optimiser.de\/en\/co-operative-group-rolls-out-vusiongroups-esls-in-all-its-stores\/\" target=\"_blank\" rel=\"noopener\">relying on Vusion for all its 2,400 stores<\/a>. Market leader Tesco decided last month to equip all its UK stores with ESLs from Hanshow. <a href=\"https:\/\/retail-optimiser.de\/en\/tesco-selects-hanshow-as-its-sole-esl-supplier\/\" target=\"_blank\" rel=\"noopener\"><em>The Retail Optimiser<\/em> reported<\/a>.<\/p>\n<p>In the UK, <a href=\"https:\/\/retail-optimiser.de\/en\/lincolnshire-co-op-introduces-digital-shelf-labels-from-solum\/\" target=\"_blank\" rel=\"noopener\">SoluM currently supplies the regional Lincolnshire Co-op<\/a> as well as Scotmid and Southern Co-op. Outside the UK, SoluM\u2019s customers include Aldi Nord in Belgium, Lidl in selected international markets, Rossmann in some of its branches, the Rewe Group with Billa in Austria, and, more recently, K\u00f6lln Zoo.<\/p>\n<h3><strong>LED flashing light attracts attention<\/strong><\/h3>\n<p>The displays from the Newton Pro product family, which Waitrose has opted for, are available in a wide range of sizes from 1.6 to 12.2 inches, equivalent to around 4 to 30 cm. They can display up to six colours, including black, white, red and yellow. Compared with the previous generation, the Newton Pro labels are said to have a tenfold increase in update speed, which should enable price changes in real time. The manufacturer promises minimal maintenance requirements for the labels and a service life of more than ten years for the built-in batteries.<\/p>\n<p>A built-in LED signal light, which can flash in seven different colours, is designed to draw customers\u2019 attention to special offers. When used in conjunction with a customer app, the flashing light can also help customers find a specific item on the shelf more quickly.<\/p>\n<h3><strong>\u00a0<\/strong><strong>Labels communicate via NFC<\/strong><\/h3>\n<p>The labels can communicate with apps on mobile devices via a built-in NFC chip. This enables staff, for example, to check stock levels, or allows customers to access additional product information, vouchers or promotional content with a simple tap on their smartphone. The store operator can use the ESLs fitted with this technology as a marketing channel and to analyse shopping behaviour.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Waitrose is currently rolling out electronic shelf labels from the Korean supplier SoluM. The British supermarket operator of the John Lewis Partnership has now equipped more than 200 of its about 420 stores with the technology. <\/p>\n","protected":false},"author":8,"featured_media":27014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[481,152,490,541,2772,877,3105,294,2689,649,100,333,1895,1663,2426,133,2738,1851],"class_list":["post-27021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-aldi-nord-en","tag-aldi-sud","tag-asda-en","tag-billa-en","tag-co-operative-group-uk","tag-hanshow-en","tag-koelln-zoo","tag-lidl-en","tag-lincolnshire-co-op","tag-morrisons-en","tag-rewe-group-en","tag-rossmann-en","tag-scotmid-co-op-en","tag-solum-en","tag-southern-co-op-en","tag-tesco-en","tag-vusion","tag-waitrose-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Waitrose is now deploying SoluM&#039;s digital labels in 200 stores<\/title>\n<meta name=\"description\" content=\"Waitrose is currently rolling out electronic shelf labels from the Korean supplier SoluM. 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The British supermarket operator of the John Lewis Partnership has now equipped more than 200 of its about 420 stores with the technology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-30T11:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-30T11:44:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/07\/Waitrose_1-1024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joachim Pinhammer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joachim Pinhammer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\\\/\"},\"author\":{\"name\":\"Joachim Pinhammer\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/744c4a331501136e64fe23b6bdd47953\"},\"headline\":\"Waitrose is now deploying SoluM&#8217;s digital labels in 200 stores\",\"datePublished\":\"2026-07-30T11:40:00+00:00\",\"dateModified\":\"2026-07-30T11:44:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\\\/\"},\"wordCount\":574,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Waitrose_1-1024.jpg\",\"keywords\":[\"Aldi Nord\",\"Aldi S\u00fcd\",\"Asda\",\"Billa\",\"Co-Operative Group (UK)\",\"Hanshow\",\"K\u00f6lln Zoo\",\"Lidl\",\"Lincolnshire Co-op\",\"Morrisons\",\"Rewe Group\",\"Rossmann\",\"Scotmid Co-op\",\"SoluM\",\"Southern Co-op\",\"Tesco\",\"Vusion\",\"Waitrose\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\\\/\",\"name\":\"Waitrose is now deploying SoluM's digital labels in 200 stores\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Waitrose_1-1024.jpg\",\"datePublished\":\"2026-07-30T11:40:00+00:00\",\"dateModified\":\"2026-07-30T11:44:16+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/744c4a331501136e64fe23b6bdd47953\"},\"description\":\"Waitrose is currently rolling out electronic shelf labels from the Korean supplier SoluM. 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