{"id":27021,"date":"2026-07-30T13:40:00","date_gmt":"2026-07-30T11:40:00","guid":{"rendered":"https:\/\/retail-optimiser.de\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\/"},"modified":"2026-07-31T13:52:35","modified_gmt":"2026-07-31T11:52:35","slug":"waitrose-is-now-deploying-solums-digital-labels-in-200-stores","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\/","title":{"rendered":"Waitrose is now deploying SoluM’s digital labels in 200 stores"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

We corrected this news item on 31 July 2026. In an earlier version, we incorrectly reported that Lidl was using Vusion in the UK. This is incorrect. Lidl uses SoluM in the United Kingdom. Worldwide, the leading European discounter relies on both Vusion and SoluM as suppliers of digital labels. We apologise for our mistake.<\/em><\/p>

Waitrose is currently rolling out electronic shelf labels from the Korean supplier SoluM. The British supermarket operator of the John Lewis Partnership has now equipped more than 200 of its about 420 stores with the technology. With this project, the company aims to drive forward the digitalisation of its stores. The solution promises to deliver product and price information to the shelves quickly and accurately without the need for manual intervention.<\/p>

In December 2025, Waitrose had begun fitting its supermarkets with ESLs from the manufacturer\u2019s Newton Pro product range. The technology provider reports that the implementation in the stores is being planned according to local requirements, so that installation can take place whilst the stores remain open. The roll-out to further outlets will continue accordingly.<\/p>

This move confirms that the roll-out of digital price labelling is continuing to gain momentum also in the United Kingdom. According to estimates by The Retail Optimiser<\/em>, Vusion and Hanshow are in a neck-and-neck race among providers of this technology in the UK, with around 4,000 stores each set to be fitted with the labels or already equipped with them.<\/p>

Vusion and Hanshow neck and neck in the UK<\/strong><\/h3>

Morrisons is currently in the process of fitting all its stores with Vusion labels. Asda is also rolling out digital shelf labels from the Paris-based company, initially in its approximately 250 Express stores. The Retail Optimiser reported.<\/a><\/em> The Co-operative Group, which operates throughout the UK and is headquartered in Manchester, is also relying on Vusion for all its 2,400 branches<\/a>. Hanshow has fitted the 1,086 Aldi S\u00fcd stores in the UK with digital labels and recently secured a contract from market leader Tesco to supply ESLs for all of its approximately 3,000 Tesco stores in the United Kingdom. The Retail Optimiser reported.<\/a><\/em><\/p>

Lidl relies on SoluM in its approximately 1,020 stores in Great Britain. SoluM also supplies the regional Lincolnshire Co-op in the UK \u2013 as reported by The Retail Optimiser<\/em><\/a> \u2013 as well as Scotmid and Southern Co-op. Outside the UK, SoluM\u2019s customers include Aldi Nord in Belgium, Lidl in selected international markets, Rossmann with some of its branches, the Rewe Group with Billa in Austria and, most recently, K\u00f6lln Zoo.<\/p>

LED flashing light attracts attention<\/strong><\/h3>

The displays from the Newton Pro product family, which Waitrose has opted for, are available in a wide range of sizes from 1.6 to 12.2 inches, equivalent to around 4 to 30 cm. They can display up to six colours, including black, white, red and yellow. Compared with the previous generation, the Newton Pro labels are said to have a tenfold increase in update speed, which should enable price changes in real time. The manufacturer promises minimal maintenance requirements for the labels and a service life of more than ten years for the built-in batteries.<\/p>

A built-in LED signal light, which can flash in seven different colours, is designed to draw customers\u2019 attention to special offers. When used in conjunction with a customer app, the flashing light can also help customers find a specific item on the shelf more quickly.<\/p>

Labels communicate via NFC<\/strong><\/h3>

The labels can communicate with apps on mobile devices via a built-in NFC chip. This enables staff, for example, to check stock levels, or allows customers to access additional product information, vouchers or promotional content with a simple tap on their smartphone. The store operator can use the ESLs fitted with this technology as a marketing channel and to analyse shopping behaviour.<\/p>

\u00a0<\/div>
\u00a0<\/div>
\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Waitrose is currently rolling out electronic shelf labels from the Korean supplier SoluM. The British supermarket operator of the John Lewis Partnership has now equipped more than 200 of its about 420 stores with the technology. <\/p>\n","protected":false},"author":8,"featured_media":27014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[481,152,490,541,2772,877,3105,294,2689,649,100,1895,1663,2426,133,2738,1851],"class_list":["post-27021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-aldi-nord-en","tag-aldi-sud","tag-asda-en","tag-billa-en","tag-co-operative-group-uk","tag-hanshow-en","tag-koelln-zoo","tag-lidl-en","tag-lincolnshire-co-op","tag-morrisons-en","tag-rewe-group-en","tag-scotmid-co-op-en","tag-solum-en","tag-southern-co-op-en","tag-tesco-en","tag-vusion","tag-waitrose-en"],"yoast_head":"\nWaitrose is now deploying SoluM's digital labels in 200 stores<\/title>\n<meta name=\"description\" content=\"Waitrose is currently rolling out electronic shelf labels from the Korean supplier SoluM. The British supermarket operator of the John Lewis Partnership has now equipped more than 200 of its about 420 stores with the technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Waitrose is now deploying SoluM's digital labels in 200 stores\" \/>\n<meta property=\"og:description\" content=\"Waitrose is currently rolling out electronic shelf labels from the Korean supplier SoluM. The British supermarket operator of the John Lewis Partnership has now equipped more than 200 of its about 420 stores with the technology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-30T11:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-31T11:52:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/07\/Waitrose_1-1024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joachim Pinhammer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joachim Pinhammer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\\\/\"},\"author\":{\"name\":\"Joachim Pinhammer\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/744c4a331501136e64fe23b6bdd47953\"},\"headline\":\"Waitrose is now deploying SoluM’s digital labels in 200 stores\",\"datePublished\":\"2026-07-30T11:40:00+00:00\",\"dateModified\":\"2026-07-31T11:52:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\\\/\"},\"wordCount\":629,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Waitrose_1-1024.jpg\",\"keywords\":[\"Aldi Nord\",\"Aldi S\u00fcd\",\"Asda\",\"Billa\",\"Co-Operative Group (UK)\",\"Hanshow\",\"K\u00f6lln Zoo\",\"Lidl\",\"Lincolnshire Co-op\",\"Morrisons\",\"Rewe Group\",\"Scotmid Co-op\",\"SoluM\",\"Southern Co-op\",\"Tesco\",\"Vusion\",\"Waitrose\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\\\/\",\"name\":\"Waitrose is now deploying SoluM's digital labels in 200 stores\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Waitrose_1-1024.jpg\",\"datePublished\":\"2026-07-30T11:40:00+00:00\",\"dateModified\":\"2026-07-31T11:52:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/744c4a331501136e64fe23b6bdd47953\"},\"description\":\"Waitrose is currently rolling out electronic shelf labels from the Korean supplier SoluM. The British supermarket operator of the John Lewis Partnership has now equipped more than 200 of its about 420 stores with the technology.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\\\/#primaryimage\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Waitrose_1-1024.jpg\",\"contentUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Waitrose_1-1024.jpg\",\"width\":1024,\"height\":576,\"caption\":\"Waitrose ensures consistent price management in more than 200 stores using SoluM\u2019s Newton Pro ESLs. (Photo: SoluM)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Waitrose is now deploying SoluM’s digital labels in 200 stores\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/\",\"name\":\"Retail Optimiser\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/744c4a331501136e64fe23b6bdd47953\",\"name\":\"Joachim Pinhammer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Joachim_Pinhammer_rund_220x219px-150x150.jpg\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Joachim_Pinhammer_rund_220x219px-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Joachim_Pinhammer_rund_220x219px-150x150.jpg\",\"caption\":\"Joachim Pinhammer\"},\"description\":\"Joachim Pinhammer supports retail and technology companies with consulting and marketing expertise. He was Senior Analyst and Research Director Retail Technology at the London-based analyst group Planet Retail. Prior to that, he was the global marketing director for the retail division of Wincor Nixdorf (now Diebold Nixdorf). Joachim Pinhammer is a regular speaker at events organised by Messe D\u00fcsseldorf (EuroShop and EuroCIS), the EHI and further industry conferences. His reports are regularly published by trade magazines and online retail industry media.\",\"sameAs\":[\"http:\\\/\\\/www.retail-optimiser.de\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/joachimpinhammer\\\/\"],\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/author\\\/joachimpinhammer-english\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Waitrose is now deploying SoluM's digital labels in 200 stores","description":"Waitrose is currently rolling out electronic shelf labels from the Korean supplier SoluM. The British supermarket operator of the John Lewis Partnership has now equipped more than 200 of its about 420 stores with the technology.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/retail-optimiser.de\/en\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\/","og_locale":"en_US","og_type":"article","og_title":"Waitrose is now deploying SoluM's digital labels in 200 stores","og_description":"Waitrose is currently rolling out electronic shelf labels from the Korean supplier SoluM. The British supermarket operator of the John Lewis Partnership has now equipped more than 200 of its about 420 stores with the technology.","og_url":"https:\/\/retail-optimiser.de\/en\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\/","og_site_name":"Retail Optimiser","article_published_time":"2026-07-30T11:40:00+00:00","article_modified_time":"2026-07-31T11:52:35+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/07\/Waitrose_1-1024.jpg","type":"image\/jpeg"}],"author":"Joachim Pinhammer","twitter_card":"summary_large_image","twitter_creator":"@RetailOptimiser","twitter_site":"@RetailOptimiser","twitter_misc":{"Written by":"Joachim Pinhammer","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/retail-optimiser.de\/en\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\/#article","isPartOf":{"@id":"https:\/\/retail-optimiser.de\/en\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\/"},"author":{"name":"Joachim Pinhammer","@id":"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/744c4a331501136e64fe23b6bdd47953"},"headline":"Waitrose is now deploying SoluM’s digital labels in 200 stores","datePublished":"2026-07-30T11:40:00+00:00","dateModified":"2026-07-31T11:52:35+00:00","mainEntityOfPage":{"@id":"https:\/\/retail-optimiser.de\/en\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\/"},"wordCount":629,"image":{"@id":"https:\/\/retail-optimiser.de\/en\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\/#primaryimage"},"thumbnailUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/07\/Waitrose_1-1024.jpg","keywords":["Aldi Nord","Aldi S\u00fcd","Asda","Billa","Co-Operative Group (UK)","Hanshow","K\u00f6lln Zoo","Lidl","Lincolnshire Co-op","Morrisons","Rewe Group","Scotmid Co-op","SoluM","Southern Co-op","Tesco","Vusion","Waitrose"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/retail-optimiser.de\/en\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\/","url":"https:\/\/retail-optimiser.de\/en\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\/","name":"Waitrose is now deploying SoluM's digital labels in 200 stores","isPartOf":{"@id":"https:\/\/retail-optimiser.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/retail-optimiser.de\/en\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\/#primaryimage"},"image":{"@id":"https:\/\/retail-optimiser.de\/en\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\/#primaryimage"},"thumbnailUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/07\/Waitrose_1-1024.jpg","datePublished":"2026-07-30T11:40:00+00:00","dateModified":"2026-07-31T11:52:35+00:00","author":{"@id":"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/744c4a331501136e64fe23b6bdd47953"},"description":"Waitrose is currently rolling out electronic shelf labels from the Korean supplier SoluM. The British supermarket operator of the John Lewis Partnership has now equipped more than 200 of its about 420 stores with the technology.","breadcrumb":{"@id":"https:\/\/retail-optimiser.de\/en\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/retail-optimiser.de\/en\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/retail-optimiser.de\/en\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\/#primaryimage","url":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/07\/Waitrose_1-1024.jpg","contentUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/07\/Waitrose_1-1024.jpg","width":1024,"height":576,"caption":"Waitrose ensures consistent price management in more than 200 stores using SoluM\u2019s Newton Pro ESLs. (Photo: SoluM)"},{"@type":"BreadcrumbList","@id":"https:\/\/retail-optimiser.de\/en\/waitrose-is-now-deploying-solums-digital-labels-in-200-stores\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/retail-optimiser.de\/en\/"},{"@type":"ListItem","position":2,"name":"Waitrose is now deploying SoluM’s digital labels in 200 stores"}]},{"@type":"WebSite","@id":"https:\/\/retail-optimiser.de\/en\/#website","url":"https:\/\/retail-optimiser.de\/en\/","name":"Retail Optimiser","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/retail-optimiser.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/744c4a331501136e64fe23b6bdd47953","name":"Joachim Pinhammer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2020\/05\/Joachim_Pinhammer_rund_220x219px-150x150.jpg","url":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2020\/05\/Joachim_Pinhammer_rund_220x219px-150x150.jpg","contentUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2020\/05\/Joachim_Pinhammer_rund_220x219px-150x150.jpg","caption":"Joachim Pinhammer"},"description":"Joachim Pinhammer supports retail and technology companies with consulting and marketing expertise. He was Senior Analyst and Research Director Retail Technology at the London-based analyst group Planet Retail. Prior to that, he was the global marketing director for the retail division of Wincor Nixdorf (now Diebold Nixdorf). Joachim Pinhammer is a regular speaker at events organised by Messe D\u00fcsseldorf (EuroShop and EuroCIS), the EHI and further industry conferences. His reports are regularly published by trade magazines and online retail industry media.","sameAs":["http:\/\/www.retail-optimiser.de","https:\/\/www.linkedin.com\/in\/joachimpinhammer\/"],"url":"https:\/\/retail-optimiser.de\/en\/author\/joachimpinhammer-english\/"}]}},"_links":{"self":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts\/27021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/comments?post=27021"}],"version-history":[{"count":10,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts\/27021\/revisions"}],"predecessor-version":[{"id":27043,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts\/27021\/revisions\/27043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/media\/27014"}],"wp:attachment":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/media?parent=27021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/categories?post=27021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/tags?post=27021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}