{"id":27193,"date":"2026-08-19T15:09:49","date_gmt":"2026-08-19T13:09:49","guid":{"rendered":"https:\/\/retail-optimiser.de\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\/"},"modified":"2026-08-19T15:13:49","modified_gmt":"2026-08-19T13:13:49","slug":"rewe-group-aims-to-improve-animal-welfare-through-ai-research-project","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\/","title":{"rendered":"Rewe Group aims to improve animal welfare through AI research project"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27193\" class=\"elementor elementor-27193 elementor-27184\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c549d1d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c549d1d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a252df8\" data-id=\"a252df8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c2478d elementor-widget elementor-widget-text-editor\" data-id=\"6c2478d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rewe Group\u2019s Centre of Excellence for Agriculture has launched an AI research project to analyse animal welfare, in collaboration with stakeholders from academia and the industry. Advisory board member Max Esser-Geneschen initiated the project, which aims to investigate the potential of camera and sensor technology in livestock farming under real-world conditions.<\/p>\n<p>The camera technology deployed to collect and analyse project data is provided by interdisciplinary start-up VetVise. Specialists from the fields of veterinary medicine, agriculture and IT founded the company in autumn 2020 as a spin-off from the University of Veterinary Medicine Hannover Foundation. VetVise aims to digitise and thereby optimise processes in livestock farming.<\/p>\n<p>Other project partners include Dr Stefanie Retz from the Lower Saxony Agricultural Transformation Research Network (trafo:agrar) at the University of Vechta, Prof. Dr Diana Meemken from the Free University of Berlin, and the Veterinary Association for Animal Welfare (TVT), represented by Dr Andreas Franzky and Prof. Dr Thomas Blaha, who is also a member of the Hannover University of Veterinary Medicine Foundation. Additional vets are advising on the project. As a pig farmer, Gesa Langenberg, a member of the advisory board of the Centre of Excellence for Agriculture, contributes her practical experience.<\/p>\n<h3>Interdisciplinary collaboration aims to ensure practical applicability<\/h3>\n<p>From the outset, close collaboration between academia and the farming sector is intended to ensure practical applicability of the results. Initially, selected pilot farms specialising in pig and poultry farming will test the technology. The project partners aim to investigate the specific added value the technology can deliver for animal welfare and practical work on farms.<\/p>\n<p>Prof. Thomas Blaha explains the practical significance of the project, stating that the interdisciplinary approach allows for a well-founded assessment of the contribution AI can make to animal health, and adds: \u201cIf we succeed in detecting changes in animal behaviour at an earlier stage, we can react more quickly and take more targeted action.\u201d<\/p>\n<h3>Responsibility remains with humans<\/h3>\n<p>AI usage shall support farmers in continuously monitoring welfare and health of farm animals. The systematic collection of data is intended to provide additional insights and highlight anomalies at an early stage. Max Esser-Geneschen is convinced that the use of AI opens the opportunity to understand animals and their needs even better. He explains: \u201cIf we use the technology responsibly, we can take animal welfare and health to a new level whilst supporting farmers in their day-to-day work.\u201d<\/p>\n<p>The project aims to scientifically assess the potential and limitations of AI-based analyses under real-world conditions and to gain reliable insights for future application in livestock farming. It is intended to contribute to the further development of data-driven approaches in animal welfare and health. However, responsibility for the wellbeing of life stock always remains with humans.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rewe Group\u2019s Centre of Excellence for Agriculture has launched an AI research project to analyse animal welfare, in collaboration with stakeholders from academia and the industry. Advisory board member Max Esser-Geneschen initiated the project, which aims to investigate the potential of camera and sensor technology in livestock farming under real-world conditions.<\/p>\n","protected":false},"author":8,"featured_media":27186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[100,3135],"class_list":["post-27193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-rewe-group-en","tag-vetvise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rewe Group aims to improve animal welfare through AI research project - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Rewe Group\u2019s Centre of Excellence for Agriculture has launched an AI research project to analyse animal welfare, in collaboration with stakeholders from academia and the industry. Advisory board member Max Esser-Geneschen initiated the project, which aims to investigate the potential of camera and sensor technology in livestock farming under real-world conditions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rewe Group aims to improve animal welfare through AI research project - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Rewe Group\u2019s Centre of Excellence for Agriculture has launched an AI research project to analyse animal welfare, in collaboration with stakeholders from academia and the industry. Advisory board member Max Esser-Geneschen initiated the project, which aims to investigate the potential of camera and sensor technology in livestock farming under real-world conditions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-19T13:09:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-19T13:13:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/08\/Max-Esser-Geneschen-Foto_Metzgerei-Esser.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"639\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joachim Pinhammer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joachim Pinhammer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\\\/\"},\"author\":{\"name\":\"Joachim Pinhammer\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/744c4a331501136e64fe23b6bdd47953\"},\"headline\":\"Rewe Group aims to improve animal welfare through AI research project\",\"datePublished\":\"2026-08-19T13:09:49+00:00\",\"dateModified\":\"2026-08-19T13:13:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\\\/\"},\"wordCount\":464,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Max-Esser-Geneschen-Foto_Metzgerei-Esser.jpg\",\"keywords\":[\"Rewe Group\",\"VetVise\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\\\/\",\"name\":\"Rewe Group aims to improve animal welfare through AI research project - Retail Optimiser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Max-Esser-Geneschen-Foto_Metzgerei-Esser.jpg\",\"datePublished\":\"2026-08-19T13:09:49+00:00\",\"dateModified\":\"2026-08-19T13:13:49+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/744c4a331501136e64fe23b6bdd47953\"},\"description\":\"Rewe Group\u2019s Centre of Excellence for Agriculture has launched an AI research project to analyse animal welfare, in collaboration with stakeholders from academia and the industry. Advisory board member Max Esser-Geneschen initiated the project, which aims to investigate the potential of camera and sensor technology in livestock farming under real-world conditions.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\\\/#primaryimage\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Max-Esser-Geneschen-Foto_Metzgerei-Esser.jpg\",\"contentUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Max-Esser-Geneschen-Foto_Metzgerei-Esser.jpg\",\"width\":1024,\"height\":639,\"caption\":\"As managing director of Metzgerei Esser, Max Esser-Geneschen has transformed production from conventional to animal-welfare meat. (Photo: Metzgerei Esser)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rewe Group aims to improve animal welfare through AI research project\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/\",\"name\":\"Retail Optimiser\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/744c4a331501136e64fe23b6bdd47953\",\"name\":\"Joachim Pinhammer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Joachim_Pinhammer_rund_220x219px-150x150.jpg\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Joachim_Pinhammer_rund_220x219px-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/Joachim_Pinhammer_rund_220x219px-150x150.jpg\",\"caption\":\"Joachim Pinhammer\"},\"description\":\"Joachim Pinhammer supports retail and technology companies with consulting and marketing expertise. He was Senior Analyst and Research Director Retail Technology at the London-based analyst group Planet Retail. Prior to that, he was the global marketing director for the retail division of Wincor Nixdorf (now Diebold Nixdorf). Joachim Pinhammer is a regular speaker at events organised by Messe D\u00fcsseldorf (EuroShop and EuroCIS), the EHI and further industry conferences. His reports are regularly published by trade magazines and online retail industry media.\",\"sameAs\":[\"http:\\\/\\\/www.retail-optimiser.de\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/joachimpinhammer\\\/\"],\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/author\\\/joachimpinhammer-english\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rewe Group aims to improve animal welfare through AI research project - Retail Optimiser","description":"Rewe Group\u2019s Centre of Excellence for Agriculture has launched an AI research project to analyse animal welfare, in collaboration with stakeholders from academia and the industry. Advisory board member Max Esser-Geneschen initiated the project, which aims to investigate the potential of camera and sensor technology in livestock farming under real-world conditions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/retail-optimiser.de\/en\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\/","og_locale":"en_US","og_type":"article","og_title":"Rewe Group aims to improve animal welfare through AI research project - Retail Optimiser","og_description":"Rewe Group\u2019s Centre of Excellence for Agriculture has launched an AI research project to analyse animal welfare, in collaboration with stakeholders from academia and the industry. Advisory board member Max Esser-Geneschen initiated the project, which aims to investigate the potential of camera and sensor technology in livestock farming under real-world conditions.","og_url":"https:\/\/retail-optimiser.de\/en\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\/","og_site_name":"Retail Optimiser","article_published_time":"2026-08-19T13:09:49+00:00","article_modified_time":"2026-08-19T13:13:49+00:00","og_image":[{"width":1024,"height":639,"url":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/08\/Max-Esser-Geneschen-Foto_Metzgerei-Esser.jpg","type":"image\/jpeg"}],"author":"Joachim Pinhammer","twitter_card":"summary_large_image","twitter_creator":"@RetailOptimiser","twitter_site":"@RetailOptimiser","twitter_misc":{"Written by":"Joachim Pinhammer","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/retail-optimiser.de\/en\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\/#article","isPartOf":{"@id":"https:\/\/retail-optimiser.de\/en\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\/"},"author":{"name":"Joachim Pinhammer","@id":"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/744c4a331501136e64fe23b6bdd47953"},"headline":"Rewe Group aims to improve animal welfare through AI research project","datePublished":"2026-08-19T13:09:49+00:00","dateModified":"2026-08-19T13:13:49+00:00","mainEntityOfPage":{"@id":"https:\/\/retail-optimiser.de\/en\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\/"},"wordCount":464,"image":{"@id":"https:\/\/retail-optimiser.de\/en\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\/#primaryimage"},"thumbnailUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/08\/Max-Esser-Geneschen-Foto_Metzgerei-Esser.jpg","keywords":["Rewe Group","VetVise"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/retail-optimiser.de\/en\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\/","url":"https:\/\/retail-optimiser.de\/en\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\/","name":"Rewe Group aims to improve animal welfare through AI research project - Retail Optimiser","isPartOf":{"@id":"https:\/\/retail-optimiser.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/retail-optimiser.de\/en\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\/#primaryimage"},"image":{"@id":"https:\/\/retail-optimiser.de\/en\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\/#primaryimage"},"thumbnailUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/08\/Max-Esser-Geneschen-Foto_Metzgerei-Esser.jpg","datePublished":"2026-08-19T13:09:49+00:00","dateModified":"2026-08-19T13:13:49+00:00","author":{"@id":"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/744c4a331501136e64fe23b6bdd47953"},"description":"Rewe Group\u2019s Centre of Excellence for Agriculture has launched an AI research project to analyse animal welfare, in collaboration with stakeholders from academia and the industry. Advisory board member Max Esser-Geneschen initiated the project, which aims to investigate the potential of camera and sensor technology in livestock farming under real-world conditions.","breadcrumb":{"@id":"https:\/\/retail-optimiser.de\/en\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/retail-optimiser.de\/en\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/retail-optimiser.de\/en\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\/#primaryimage","url":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/08\/Max-Esser-Geneschen-Foto_Metzgerei-Esser.jpg","contentUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/08\/Max-Esser-Geneschen-Foto_Metzgerei-Esser.jpg","width":1024,"height":639,"caption":"As managing director of Metzgerei Esser, Max Esser-Geneschen has transformed production from conventional to animal-welfare meat. (Photo: Metzgerei Esser)"},{"@type":"BreadcrumbList","@id":"https:\/\/retail-optimiser.de\/en\/rewe-group-aims-to-improve-animal-welfare-through-ai-research-project\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/retail-optimiser.de\/en\/"},{"@type":"ListItem","position":2,"name":"Rewe Group aims to improve animal welfare through AI research project"}]},{"@type":"WebSite","@id":"https:\/\/retail-optimiser.de\/en\/#website","url":"https:\/\/retail-optimiser.de\/en\/","name":"Retail Optimiser","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/retail-optimiser.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/retail-optimiser.de\/en\/#\/schema\/person\/744c4a331501136e64fe23b6bdd47953","name":"Joachim Pinhammer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2020\/05\/Joachim_Pinhammer_rund_220x219px-150x150.jpg","url":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2020\/05\/Joachim_Pinhammer_rund_220x219px-150x150.jpg","contentUrl":"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2020\/05\/Joachim_Pinhammer_rund_220x219px-150x150.jpg","caption":"Joachim Pinhammer"},"description":"Joachim Pinhammer supports retail and technology companies with consulting and marketing expertise. He was Senior Analyst and Research Director Retail Technology at the London-based analyst group Planet Retail. Prior to that, he was the global marketing director for the retail division of Wincor Nixdorf (now Diebold Nixdorf). Joachim Pinhammer is a regular speaker at events organised by Messe D\u00fcsseldorf (EuroShop and EuroCIS), the EHI and further industry conferences. His reports are regularly published by trade magazines and online retail industry media.","sameAs":["http:\/\/www.retail-optimiser.de","https:\/\/www.linkedin.com\/in\/joachimpinhammer\/"],"url":"https:\/\/retail-optimiser.de\/en\/author\/joachimpinhammer-english\/"}]}},"_links":{"self":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts\/27193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/comments?post=27193"}],"version-history":[{"count":3,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts\/27193\/revisions"}],"predecessor-version":[{"id":27196,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/posts\/27193\/revisions\/27196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/media\/27186"}],"wp:attachment":[{"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/media?parent=27193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/categories?post=27193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/retail-optimiser.de\/en\/wp-json\/wp\/v2\/tags?post=27193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}