{"id":27629,"date":"2026-09-23T17:35:25","date_gmt":"2026-09-23T15:35:25","guid":{"rendered":"https:\/\/retail-optimiser.de\/amazon-blocks-purchases-by-metas-new-ai-agent-muse\/"},"modified":"2026-09-23T17:36:32","modified_gmt":"2026-09-23T15:36:32","slug":"amazon-blocks-purchases-by-metas-new-ai-agent-muse","status":"publish","type":"post","link":"https:\/\/retail-optimiser.de\/en\/amazon-blocks-purchases-by-metas-new-ai-agent-muse\/","title":{"rendered":"Amazon blocks purchases by Meta\u2019s new AI agent Muse"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27629\" class=\"elementor elementor-27629 elementor-27622\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f82384c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f82384c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-196662f\" data-id=\"196662f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-314b0fc elementor-widget elementor-widget-text-editor\" data-id=\"314b0fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since beginning of this week, Amazon has been blocking Meta\u2019s new AI agent Muse from gaining access to its shopping pages. The company had previously tried in vain to persuade Facebook\u2019s parent company to voluntarily refrain from allowing the bot to make purchases on behalf of consumers at its online shop. This highlights just how fiercely companies are fighting for control over their shoppers\u2019 data.<\/p>\n<p>The online giant wants to prevent the AI agent from accessing all information stored in a customer\u2019s account. If the bot logs in as an Amazon customer, for example, it can view a list of past purchases, previous search queries as well as contact and payment details. This is valuable information that offers significant competitive advantages. Market players usually pay high sums for such data.<\/p>\n<p>Amazon is particularly critical of the fact that Meta\u2019s AI assistant does not identify itself as such. This means that a third party could secretly extract sensitive shopper data and carry out transactions without the retailer\u2019s knowledge or consent. Clearly, this is not just a matter of data protection, but above all a question of control over valuable shopper data.<\/p>\n<h3>Amazon is also acting against other AI agents<\/h3>\n<p>The company explains that other services operating on behalf of customers do identify themselves as such. They act with the store operator\u2019s consent and have confirmed to handle data securely and reliably. Amazon cited delivery services and restaurants, as well as travel agencies and airlines, as examples of this. Agent-based AI applications must adhere to these obligations in the same way.<\/p>\n<p>Muse is not the first agent-based AI that Amazon has acted against. In March this year, the company sued Perplexity under the US Anti-Hacking Act. The online retailer won at first instance but subsequently lost the case on the grounds that it was the user, not the AI company, who was accessing Amazon\u2019s servers. The court did, however, point to the option of controlling such access through contracts or terms of use.<\/p>\n<h3>AI threatens Amazon\u2019s dominant position<\/h3>\n<p>Amazon also refuses to allow OpenAI\u2019s ChatGPT Shopping Research onto its site. The company has been blocking the tool since November 2025. The primary concern here was not so much fear of data theft. Consumers who use AI agents to search for the best deals may, as a result, become aware of lesser-known and less financially powerful suppliers \u2013 including those who cannot buy their way to a top position in Google search results. Amazon sees this as a particular threat, as many consumers have been using its website \u2013 due to its market position \u2013 as their first port of call when searching for products and, for convenience\u2019s sake, make their purchases there straight away. Yet the online giant is often not the cheapest provider.<\/p>\n<p>However, closing itself off carries the risk that, in future, more consumers will rely on AI tools, meaning fewer customers will end up on Amazon. Should the company become more open, it would lose control of the customer relationship to an external platform. That is why Amazon has become proactive. With \u2018Alexa for Shopping\u2019, it has developed its own AI agent for product searches and personalised recommendations. Its \u2018Buy for Me\u2019 agent even finds items on third-party product pages. The company assures, however, that the agent identifies itself and offers sellers an opt-out option.<\/p>\n<h3>Muse has already reached the top spot<\/h3>\n<p>Meta launched Muse on 8 September. Users can utilise the software as a personal assistant. The bot can carry out complex, multi-step tasks and connect to a wide variety of services, such as email, calendars, payment services, restaurant bookings or online shops.<\/p>\n<p>The app is available via its own website as well as on iOS, Android and WhatsApp. The basic version is free of charge. Just one week after its launch, it reached the top spot among free apps on Apple\u2019s US App Store, ahead of competitor ChatGPT.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Since beginning of this week, Amazon has been blocking Meta\u2019s new AI agent Muse from gaining access to its shopping pages. The company had previously tried in vain to persuade Facebook\u2019s parent company to voluntarily refrain from allowing the bot to make purchases on behalf of consumers at its online shop. This highlights just how fiercely companies are fighting for control over their shoppers\u2019 data.<\/p>\n","protected":false},"author":8,"featured_media":27624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[36],"tags":[141,3193,1700],"class_list":["post-27629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-amazon-en","tag-meta","tag-openai-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon blocks purchases by Meta\u2019s new AI agent Muse - Retail Optimiser<\/title>\n<meta name=\"description\" content=\"Since beginning of this week, Amazon has been blocking Meta\u2019s new AI agent Muse from gaining access to its shopping pages. The company had previously tried in vain to persuade Facebook\u2019s parent company to voluntarily refrain from allowing the bot to make purchases on behalf of consumers at its online shop. This highlights just how fiercely companies are fighting for control over their shoppers\u2019 data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retail-optimiser.de\/en\/amazon-blocks-purchases-by-metas-new-ai-agent-muse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon blocks purchases by Meta\u2019s new AI agent Muse - Retail Optimiser\" \/>\n<meta property=\"og:description\" content=\"Since beginning of this week, Amazon has been blocking Meta\u2019s new AI agent Muse from gaining access to its shopping pages. The company had previously tried in vain to persuade Facebook\u2019s parent company to voluntarily refrain from allowing the bot to make purchases on behalf of consumers at its online shop. This highlights just how fiercely companies are fighting for control over their shoppers\u2019 data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/retail-optimiser.de\/en\/amazon-blocks-purchases-by-metas-new-ai-agent-muse\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail Optimiser\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-23T15:35:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-23T15:36:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/retail-optimiser.de\/wp-content\/uploads\/2026\/09\/Montage-fuer-Amazon-vs-Meta-Copyright-Leticia-Alvares-Retail-Optimiser-KI-Montage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"661\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joachim Pinhammer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:site\" content=\"@RetailOptimiser\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joachim Pinhammer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/amazon-blocks-purchases-by-metas-new-ai-agent-muse\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/amazon-blocks-purchases-by-metas-new-ai-agent-muse\\\/\"},\"author\":{\"name\":\"Joachim Pinhammer\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/d9c698dd73a2d52015cc824feb7eb0c5\"},\"headline\":\"Amazon blocks purchases by Meta\u2019s new AI agent Muse\",\"datePublished\":\"2026-09-23T15:35:25+00:00\",\"dateModified\":\"2026-09-23T15:36:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/amazon-blocks-purchases-by-metas-new-ai-agent-muse\\\/\"},\"wordCount\":667,\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/amazon-blocks-purchases-by-metas-new-ai-agent-muse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Montage-fuer-Amazon-vs-Meta-Copyright-Leticia-Alvares-Retail-Optimiser-KI-Montage.jpg\",\"keywords\":[\"Amazon\",\"Meta\",\"OpenAI\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/amazon-blocks-purchases-by-metas-new-ai-agent-muse\\\/\",\"url\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/amazon-blocks-purchases-by-metas-new-ai-agent-muse\\\/\",\"name\":\"Amazon blocks purchases by Meta\u2019s new AI agent Muse - Retail Optimiser\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/amazon-blocks-purchases-by-metas-new-ai-agent-muse\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/amazon-blocks-purchases-by-metas-new-ai-agent-muse\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/retail-optimiser.de\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Montage-fuer-Amazon-vs-Meta-Copyright-Leticia-Alvares-Retail-Optimiser-KI-Montage.jpg\",\"datePublished\":\"2026-09-23T15:35:25+00:00\",\"dateModified\":\"2026-09-23T15:36:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/retail-optimiser.de\\\/en\\\/#\\\/schema\\\/person\\\/d9c698dd73a2d52015cc824feb7eb0c5\"},\"description\":\"Since beginning of this week, Amazon has been blocking Meta\u2019s new AI agent Muse from gaining access to its shopping pages. 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